Information flow advertising is not a new word. Information flow advertisement is an advertisement mixed with content, also called native advertisement, commonly known as the advertisement that looks most like content. What Houchang College tells you is usually hidden in some news, sensational stories and other scenes, which seems to be a kind reminder and interesting news.
If you don't pay attention to the words "promotion" and "advertisement" that appear around you, you may not even find that this is an advertisement. Information flow realizes "pushing the right information to the right person", which is exactly the problem that advertisers want to solve.
1 Traffic is growing rapidly.
Compared with the key user indicators of several major information flow apps, Baidu information flow is much higher than other platforms.
The daily active users of Baidu's information flow exceeded1100,000, the traffic in three months increased by 20 times, and the per capita usage time of information flow increased by 300%.
2 rich content ecosystem
Baidu builds a brand-new rich content ecology and realizes thousands of people.
3 Multi-dimensional insight far beyond other platforms
The vast majority of information flow advertisements are played based on users' interests and guess users' intentions, while Baidu will analyze users' real intentions through users' interests, search records and browsing records.