1, product features. With its unique brewing formula and exquisite technology, Yiyuanqing produces spices with mellow taste and long aftertaste, especially vinegar products, which are famous for their moderate acidity and soft taste. Ninghuafu pays attention to the natural purity and healthy nutrition of the products, and the condiments are mostly brewed by traditional techniques, retaining the original flavor and nutritional value of the ingredients. For example, Ninghuafu's soy sauce is bright red in color and delicious, which is well received.
2. Market positioning. One Yuan Qing is located in the mid-to high-end market, paying attention to the quality and taste of products and is committed to providing consumers with high-quality condiments. Its products are simple and generous in packaging design, which not only embodies the traditional charm of the brand, but also meets the aesthetic needs of modern people. Ninghuafu pays more attention to the cost performance and market penetration rate of products, and wins the favor of consumers with the price close to the people and high-quality products. Its products pay more attention to practicality in packaging, which is convenient for consumers to carry and use.
3. Brand history. One Yuan Qing was founded in Qing Dynasty. With its unique brewing technology and excellent quality, it gradually emerged in the condiment market. Ninghua House was built in the early Ming Dynasty. This was originally a workshop for Zhu Jihuan, the grandson of Zhu Yuanzhang, the founding emperor of the Ming Dynasty, to make vinegar. With the passage of time, Yiyuanqing and Ninghuafu have gradually developed into time-honored brands at home and abroad.