Difference 1:
Compared with the personal number, the enterprise number will display the enterprise account number logo on the home page. After the enterprise number is certified, you can set the address and telephone number, and you can decorate your home page independently, while the general personal number is relatively simple, with nothing but personal function settings.
In addition, after the enterprise number certification, you will get many benefits, such as:
1 distinguished blue vlog: promote corporate identity, highlight corporate value, top search nicknames, top all nicknames, more direct traffic introduction, exclusive nickname protection, exclusive corporate nicknames, no counterfeiting, publicize certification information, display corporate information, increase publicity, top quality videos, top quality content, and higher traffic utilization rate;
2. You can set the header of the homepage independently, customize the background picture, introduction and menu of the personal homepage, and highlight the characteristics of the enterprise;
Enterprise-specific business topics, so that more customers can discuss and express their views and guide fans to participate in interaction;
4 Customer management: self-built crm, continuous tracking of clue transformation, time-saving and labor-saving management of customers, automatic reply to private messages, real-time automatic reply to private messages, optimized comment management, top/optimized management of comments, top popularity of useful comments, customized menus, aggregated customized menus to meet differentiated needs, message management, and setting customer group labels to achieve precise marketing;
The multi-functional component area also includes:
1 Notes on it, the personal homepage can display shopping malls/potato shops, which can quickly guide users to directly consume and complete planting grass!
2. Enterprise card, which can display your company's enterprise card, enterprise address and contact information, making it easier for customers to contact you;
3 POI address claim, offline stores can show offline store information and address through address guidance, and guide users to shop consumption;
Difference 2:
Background data management function
After entering the small red book enterprise, I will get the exclusive service background, including home page access data, target customer access, video data, video interactive data, content direction optimization, growth curve visualization, more intuitive operation effect, competing product data, vertical industry data, keeping up with the trend, fan data, insight into the needs of target groups, and easy improvement of conversion efficiency.
After logging in, you can monitor and analyze fans at any time, and you can investigate their notes. This function is convenient for enterprises to adjust the marketing focus in time, and you can see which notes users like recently, which time period has a large number of visitors, and the background data will be displayed. Compared with the personal number, it is a little chicken ribs, and there is no such function!
At present, most users who use the little red book like to look for it in the little red book. As a consumption decision before consumption, they decide what to buy instead of considering whether to buy it. (This is also what Xiaohongshu said on the promotion homepage. )
At present, most merchants will choose to certify an enterprise number, mainly because they want to accurately analyze the consumer demand of users through the background data analysis of these marketing contents given by the government, seize the hearts of customers, and make their stores the choice of users' consumption decisions, thus improving the conversion rate of store sales.
The development of Xiaohongshu enterprises has eliminated the promotion channels in the APP! Now is the time when the profit period of Xiaohongshu has just begun, and it is the best time to reach these customers accurately, and enterprises are an important part of this business ecology. So if you have your own needs to promote drainage, you can consider choosing to certify one. After all, continuing to use the personal number may not achieve the expected results, and the functional rights cannot meet the needs of a large number of customers!
Second, how to certify the small red book enterprise?
The first step is to prepare compliance certification materials.
Proof materials need:
1, compliance business license;
2. Application for certification of Little Red Book;
3. The account number of Xiaohongshu to be authenticated;
4. Different industries need to provide corresponding industry supplementary qualifications;
The second step is to submit proof materials.
Submit proof materials by mobile phone or computer, but there are many materials needed, and there are more than ten steps to fill in. Therefore, please pay attention to the following during the filling process. In order to avoid the rejection of certification due to information errors, you can consider looking for a service provider first!
There are strict restrictions on the name, avatar and prohibited industries in the certification of xiaohongshu enterprise number, and the rejection rate is very high. Please pay special attention.
The third step is to pay the audit fee.
Xiaohongshu Enterprise number is consistent with Tik Tok and Aauto's faster payment rules, both of which are 600 years/year, with annual review system, and the qualification will be re-examined in the second year.
At present, Xiaohongshu only supports Alipay payment, so please pay attention.
The fourth step is to wait for manual review.
After the payment is successful, it enters the audit stage, and the audit adopts the form of manual audit. After the approval, there will be text messages and letters in the station to inform the merchants. In the meantime, if it is the official service provider certification of Xiaohongshu, it will generally be audited, because the audit service provider has contact with the general sales service provider ~, so if you are in a hurry, you can choose the official service provider certification of Xiaohongshu!
4. What are the precautions for the certification of Little Red Book Enterprise?
1, a business license can authenticate three small red book enterprise numbers, which refers to the business license of the enterprise;
2. Merchants can choose to certify "enterprise entities" or "enterprise employees", and their names can include names and titles. Their authentication process is the same, but the authentication marks are different.
3. Fill in the contents. No trademark appears in the name or certification information, unless there is a trademark;
4. When submitting materials for certification, you can't leave any contact information such as micro-signals and mobile phone numbers anywhere for drainage. Once you leave, the audit fails directly;
5. The certified Xiaohong ISBN is the current login number of the merchant. In order to avoid false authentication, you can choose to register a new number as a separate enterprise number to operate;
6. Be sure to pay attention to forbidden industries. Xiaohongshu enterprise qualification once. Certification involves forbidden words and forbidden industries, and will fail directly, and the audit fee will not be refunded;
Specific attention requirements and writing requirements are as follows:
1. account name
(1) The account name can be the subject name of the business license of the enterprise, or it can be named based on the trademark, website or software application;
(2) It shall not be suspected with the official account, and shall not contain commercial diversion information, such as "xx Taobao Store";
(3) Pinyin shall not be used to replace any words in the account name, such as "kitchen". (except for providing trademark registration certificate with pinyin)
2. Account introduction
(1) is no more than 20 words, and it is necessary to objectively and truly describe the company, brand, website, APP and other related information;
(2) There shall be no words that violate laws and regulations, rights or platform specifications.
upload an avatar
(1) must be related to the subject name of the applicant's business license;
(2) Do not use avatars that violate the community norms of the Little Red Book Platform;
(3) If an avatar with the R logo /TM logo is used, corresponding supplementary qualifications shall be provided;
(4) Do not add confusing certification decorations such as "V" without authorization.
4. Subject information
(1) entity type: please select "domestic enterprise" for domestic companies and "enterprises outside China, Hong Kong, Macao and Taiwan" for overseas companies;
(2) The business license is a color scanned copy of the latest industrial and commercial business license (three certificates in one), and the black-and-white copy is stamped with the official seal, which shall not involve prohibited industries;
(3) Overseas, Hong Kong, Macao and Taiwan enterprises are required to upload the original color scanned copies of valid registration documents, and affix the color official seal of the company or the signature of the person in charge of the company. (Indicate the position of the signatory)
* Prohibited industries easily involved in the business license: medical equipment, medicine, clinic, plastic surgery, etc. (The industry is forbidden to trust me privately in detail).
5. Official certification letter
(1) The official certification letter shall be filled in according to the template of Official Certification Application Letter, with clear and complete contents and no graffiti. At the same time, it is stamped with the fresh seal of the qualification owner and signed by the operator himself (electronic seal, financial seal and contract seal are not supported);
(2) The full name of the enterprise shall be consistent with the business license. If individual industrial and commercial households have no official seal, they need to provide color photos or scanned copies of the front and back of the legal person's ID card, and the legal person should sign it in the lower right corner of the official letter.
Finally, if the merchant has no certification experience, please don't submit it yourself. You can find an enterprise service provider to verify first, then verify without extra charge, and then authenticate to improve the success rate!
I have been doing short videos for two years, and engaged in enterprise certification projects earlier. At present, I am also the official first-class service provider of Little Red Book. If you need assistance in checking the enterprise number certification and want to be a second-level agent, please feel free to send me a private message, and I will reply in time.