Xiaohongshu operates the account from scratch, and the super dry goods are decrypted.

Little Red Book has sprung up in recent years, with nearly 300 million users in a short time, becoming the new focus of media people. Today, I mainly talk about several logics of the operation of Xiaohongshu, which are divided into: sweet potato platform analysis, sweet potato user analysis, registration, sweet potato account maintenance, quality note release, promotion, drainage and ranking optimization. First, the brain map of the functional framework of the small sweet potato APP. Second, the analysis of small sweet potato user groups. The users of Xiaohongshu are very young, ranging from 18 to 45 years old. Users are mainly young female users with strong purchasing power, which is suitable for promotion in the e-commerce industry. In terms of user scale, Xiaohongshu currently has 300 million user groups and 60 million monthly users, 60% of whom are users of iOS devices. In terms of user portraits, 80% of small red book users are female users, and the proportion of users after 90 years is 70%; From the perspective of cities, users in first-and second-tier cities account for 60%. In terms of user's notes, there are about 250,000 notes generated in Xiaohongshu every day, indicating that users of Xiaohongshu are more sticky. In addition, in addition to the KOL that grew up inside Xiaohongshu, there are also stars, which also drove more users into Xiaohongshu. Little Red Book users pay attention to the real experience and consumption scenes. We found that the notes sent by some experts contain photos taken when using the product, which can make users feel the effect of the product more truly, and add some topics to the notes, set the use scene for the notes, and narrow the distance between users. Third, register a small sweet potato account. First of all, let me talk about it in the little red book. Xiaohongshu's monitoring of advertisements is very contradictory. Therefore, the account has just been registered, and it is not recommended to advertise. The first step is to improve personal information and package yourself into a complete person with bright spots. When registering, you should choose four interesting contents, which can be selected according to your own products and industry fields. Fourth, how to raise numbers on small sweet potatoes. Note that the small sweet potato plays the role of a bright spot and a core indicator in the little red book. On any platform, the newly registered trumpet is an observation period, and there is no weighted account. It is absolutely impossible to start publishing the promotion content of Little Red Book immediately. Undoubtedly, this is also a mechanism for other people's platforms to prevent the existence of a large number of spam marketing accounts. Therefore, don't rush to publish the content after the registration of the new number, first interact, first raise the number, first upgrade to do the task, read more and brush more content. After this observation period, you can publish the content. Stick to the frequency of publishing 1 2 times a day, and users will always see your products and content. If there is user demand, be sure to direct comments to private messages. What teaches Xiaohongshu to promote drainage in the market is the method of transferring private messages to WeChat. In the little red book, it is best to write original notes, whether it is videos, pictures or words, and create a personalized label for yourself through your own published notes. It is also a way to impress others by exporting high-quality little red book promotion content. V. Writing Methods of Notes on Selected Works The content operation of Xiaohongshu mainly focuses on the following four aspects. The first is the positioning of content, which needs to be combined with the characteristics of products, such as beauty products, mainly by sharing experiences or using feelings, or introducing functions to attract users. The second is the form of content, mainly graphic notes and video notes. The third is the choice of content. In addition to product introduction, we can also choose the form and direction of content around the hot search keywords on the search page of Little Red Book, combined with our own products. The fourth is to create high-quality notes, which is the most important part. First, the notes must conform to the community management rules of Xiaohongshu. In addition, the content of the note should be meaningful, so that readers can feel that they have gained something from reading this note. Finally, the rational use of labels, stickers and emoticons to increase the readability of notes. It is necessary to have the ability to produce high-quality content on the platform of Little Red Book, so as to obtain more accurate natural flow. We can write some of our real experiences in 200-600 words, with pictures and pictures we really use, implant feelings and experiences and share the use process. Only in this way can the high-quality little red book promotion content be strongly recommended by the system. Don't take any chances. If you are lucky, the system will kill you, leaving you with no hot opportunities. If you don't have the writing ability, it doesn't matter, then you can learn from pseudo original and pseudo original, not directly. For example, we can go to Meiyou, Beauty Talk and Mushroom Street to collect some product articles, and then put them together in your little red book promotion notes, and use relevant words to say what others say, instead of copying them directly, we should make changes. There are many pseudo original on the media platform, as long as it is not handled directly, there is no problem. If you want to deal with it, it's over Not only will it not be recommended, but there will be no traffic, which will reduce the quality of the account. The logic of note optimization-1 The main reason that affects the reading volume of notes is that the click rate of note titles is attractive enough, and naturally more people will read them. On the one hand, whether the quality and aesthetics of the header itself meet the aesthetic needs of users. For example, make-up notes, it is suggested that you can use a head portrait in the form of a puzzle, such as a full-face makeup photo+a partial color test picture puzzle, and dry makeup. You can choose a beautiful photo after makeup, or compare it before and after makeup. On the other hand, whether the material of the notes matches the target users, and finally, the freshness of the notes. It is recommended to update the notes every 3-5 days. 2. There are two factors that affect the note interaction: the quality of the note content and whether the note text is bound to the note content quality of the commodity card. The concern is whether the content can attract users' attention and whether the users' feelings when reading can leave a deep impression on them. In addition, we also need to track and maintain notes, and we need to interact with fans to increase the weight of notes. Sixth, the popular skills on small sweet potatoes There is a big taboo in the popular drainage of Xiaohongshu. In order to ensure the user experience of the platform, you are not allowed to leave contact information directly on the shared notes. Here is also a reminder. If detected in the data, it will be banned for 3 days, 7 days or even 30 days. Then stop crying. Remember: nothing is impossible in this world. We can cut into any field as long as we find the right method. What is the method? The way is to break through the appearance and go straight to the essence. The world is like a Rubik's cube, with its methods and laws. As long as you can master its inner essence, you can control the world! Find awesome people, experts or people with similar tastes. These people can play a very good role in information filtering. Pay attention to these people and you can get most of the high-quality information, even if there is only a little news you don't know.