1.7 logistics
Master related vocabulary:
Logistics strategy logistics strategy
Logistics system
freightage
Operational efficiency
Procurement procurement, distribution and deployment
cultural taboo
Perspective, viewpoint, opinion
information system
Logistics network
Small demonstration
Logistics strategic planning mainly solves four problems: customer service objectives, logistics location strategy, inventory decision strategy and transportation strategy. In the process of logistics strategic planning, an important question is when to plan the network or when to re-plan. If there is no logistics system at present, it is obviously necessary to plan the logistics network. If the logistics system already exists, you need to decide whether to modify the existing network or continue to run the old network. Before the actual planning, we can't give a clear answer to this, but we can put forward general guidelines for network evaluation and audit. These guidelines include five core aspects: demand, customer service, product characteristics, logistics cost and pricing strategy.
What? When is it important?
What are the key points to consider when formulating logistics strategy?
1. Customer service level Customer service level
2. Information management
The core of logistics is to satisfy customers. Customer service is the most important output of an organization? Logistics system based on. Because besides product quality, customer service is another important factor for customers to decide to do business with you. You must accurately understand the needs and expectations of customers, so that you can design the necessary logistics system to provide the required service level.
The core of logistics is to satisfy customers. Customer service is the most important content in enterprise logistics system. Because besides product quality, customer service is another important factor for customers to decide to do business with you. You must know exactly the needs and expectations of customers, so that you can design a logistics system to provide the necessary service level requirements.
Logistics is about managing logistics and information flow. No decision can be made without proper information. And information are also important for tracking the product flow in the logistics pipeline. Therefore, it is very important to design and implement the information system supporting the logistics network.
Logistics is the process of managing materials and information. No decision can be made without exact information. And information is also very important for tracking the pipeline of logistics products. Therefore, it is very important to design and implement the information system supporting the logistics network.
discuss
Cultural Issues in Global Logistics
The company you work for is transferring some logistics managers abroad and designing a training course on logistics culture for them. You are asked to make suggestions on this training course. Discuss the situation together and decide:
Your company plans to send some logistics managers to work abroad, and is currently designing training courses on logistics culture for them. Please make suggestions for this training course. Discuss and decide:
1. How important is it to consider cultural differences in the logistics process?
Importance of Considering Cultural Differences in Logistics Process
2. What cultural aspects should be included in the training course?
What cultural factors should be included in the training course?
(1) Cultural differences have an impact on different areas of logistics. For example, people from different cultural backgrounds have different working styles. In the process of going global, you need to learn the way they look at things and the way they explain business relations.
Cultural differences affect logistics in different fields. For example, people from different cultural backgrounds have different ways of working. You need to learn the way they look at things and explain business relationships.
② Is the logistics system ok? Don't conflict with the culture of the target market, it is very important to respect the local culture. So we also need to consider cultural taboos. For example, in countries like Japan and China, customers don't. T like four pieces of goods packed together because? Four? Numbers that are considered unlucky.
It is extremely important that the logistics system does not affect the culture of the target market and respects the local culture. Therefore, we need to consider cultural taboos. For example, in some countries, such as Japan and China, customers don't like four items packed in one package. Just as 4 is considered an unlucky number.
(3) We should also let our logistics professionals know the differences in language, law and social customs.
We should be familiar with logistics professionals, laws and social customs in different languages.