The second point: the amount of information updated every day is large. Every website that publishes information updates a lot of information every day. Of course, for the new website that has just been launched, few people will know about it, and naturally no one will release information, except the person in charge of optimization. We all know that the website has been adjusted in the station, and the content is updated and the external chain is built every day. But can an information website update 1-2 articles every other day like an enterprise website? Personal feelings should still be a little different. Baidu should be able to see that such a website is not an enterprise station, so when we really update how much content every day, we might as well think about what an information website should look like. It is believed that the information website should first update the information column on the website stably, with several original articles every day, and then publish information randomly under some information categories on the website. In fact, it is far from enough to do such an information website well by just a few keywords. The departure of SEO traffic is a long tail word, so it doesn't make much sense to operate this website as an enterprise station to do SEO. We only need to optimize several main keywords in the enterprise site, but in such an information website, we should put time and energy on long tail words, so what kind of SEO strategy should be formulated? Where is the breakthrough of long tail words?
Long tail word breakthrough 1: Take my friend's website as an example. This kind of website is similar. There are many classified columns on the website, most of which are national. Therefore, sub-stations were set up in various places. Even websites without subdomains have made directory pages, such as the keyword "first-class builder". Due to geographical reasons, we can expand into: Anhui first-class construction engineer, Shanghai first-class construction engineer and so on. , and the names of major provinces and cities.
Breakthrough 3 of Long Tail Words: Aggregated Long Tail Words, also called personalized Long Tail Words, are more suitable for websites with large search volume in some stations, such as airline ticket inquiry websites. A user searching for a keyword will generate a new search page, on which many long tail words can be laid out. Because of the large search volume, many long tail words can be produced. For those information websites with a large amount of data, we can also use such a long tail word type. Summary: The above ups and downs, a brief talk about the optimization of information publishing websites. The first step of SEO should be to formulate SEO strategy, the second step should be to allocate work content and strictly follow the plan, and the third step should be to evaluate SEO optimization. The era of individual combat is coming to an end, and how to coordinate the work of SEO team members is the focus of our future discussion.