202 1 What are the new rules for entering Tmall Mall? What adjustments have been made recently?

202 1 the new rules for entering tmall mall have been adjusted recently.

Conditions and expenses for Tmall to settle in

Tmall's entry process?

1 Apply for Alipay authentication-apply online and sign a contract? Online examination, filling in enterprise information and signing service agreement?

2 Submit materials for review? Submit the entry information, Tmall will complete the review within 7 working days, and the merchant will freeze the deposit and pay the annual technical service fee within 0/5 days?

Publish a specified number of goods and shops online within 30 days.

Tmall Check-in Subdivision Process and Required Information

1 enterprise account registration? Do you need a business license? Id number)?

2 Alipay real name authentication? (enterprise

Industry real-name certification includes? Company name? Organization code? Business license number? Where is the business license? Business period? Contact address? Contact information? Scanned copy of business license? A copy with official seal? Corporate bank

Where can I open an account? What is the branch name of the bank where the account is opened? Bank account number? Name of the applicant? Location? Enterprise authorization scanning? Id number? Mobile phone number)?

3 Apply online to settle in Tmall Mall 1. Does Tmall temporarily accept applications from individual industrial and commercial households? We don't accept applications from non-Chinese mainland enterprises. Please make sure that you have made all the preparations for entering the mall? If you can't pass the trial run within three months? Tmall will clear your store? Please understand.

Need to fill in company information:? Legal representative? Name of the person in charge of the company? Cell phone of the person in charge of the company? Company registered address? Company contact address? Registered capital? When was the company established? Business license? The validity period of the business license? Business license business scope? Official website address of the company? Last year, the overall sales store operation information? Business scope, store nature, number of store operators, operation mode, warehouse situation and ERP situation?

Need to upload information? A copy of the power of attorney, organization code certificate, tax registration certificate and business license issued by the merchant to Alipay.

Does the audit take 7 working days? Does the review take 4 working days? It takes three working days for Xiao er to authorize.

After approval? After landing, go to the seller center to freeze the store deposit and pay the annual technical service fee? Publish a specified number of goods to complete the online store.

Merchants must meet the following conditions? Only the right to apply to join tmall.com (Tmall)?

? One? Does the merchant and the goods it sells meet the annual "Tmall Investment Standard"?

? Two? Does the merchant and the goods it sells meet the annual "Tmall Industry Standard"?

? Three? Has the merchant effectively signed the tmall.com Service Agreement and its related subsidiary agreements?

? Four? Merchants meet other conditions required by tmall.com (Tmall).

If the merchant has any of the following situations? Tmall.com (Tmall) has the right to return it?

? One? Without the consent of the trademark registrant? Change registered trademarks and sell goods with changed trademarks?

? Two? In line with the general principles of these rules, the circumstances are serious when using the rights of others?

? Three? Providing forged or altered business qualifications or product information to tmall.com?

? Four? Can't meet the trial operation assessment or quarterly assessment standards of tmall.com?

? Five? Are merchants far from "Tmall (tmall.com) Investment Promotion Standard"?

? Six? Serious long-distance regulations will deduct 48 points.

What is the notice of Tmall's arrival?

1. Tmall has not authorized any organization to conduct investment promotion services? The application process and related charging instructions are subject to the official investment promotion page.

2. tmall has the right to return the customer's application according to other factors including but not limited to brand demand, company operation status, service level and so on? At the same time, Tmall has the right to ask customers to provide other qualifications during the application and subsequent operation stages? Tmall will combine the development trends of various industries, relevant national regulations and consumer purchasing needs? Update investment standards irregularly.

3. Please ensure the authenticity of the relevant qualifications you provided during the application for residence and subsequent operation? If the relevant qualifications you provide are provided by a third party? Such as trademark registration certificate, power of attorney, etc. Please verify the authenticity and validity of the documents first? Once you find a fake qualification? Will your company be included in the list of dishonest customers? Tmall will no longer cooperate with you.

4. Does Tmall temporarily refuse to accept applications from individual industrial and commercial households? Nor does it accept applications from non-Chinese mainland enterprises.

What is the seller classification of Taobao Mall? Three categories

The first category? flagship store

Flagship store? that is

Enterprises with their own brands? R or TM? Check in Taobao Mall? The store opened became a flagship store? Is it actually the brand itself? Or represent the brand's own business. This kind of shop is usually marked with the word "official"

Like what? For example, the official online store of xx or the official flagship store of xx? And all landowners are generally labeled as "brand direct selling"? That is to tell the buyer? This brand is sold through direct sales? Heavy armor has not passed through any dealer or

Special agent. R or above means that this trademark has been registered? Does the brand owner already hold a "brand registration certificate"? Does TM mean that this trademark is not registered? But already registered? This brand doesn't

Do you have a brand registration certificate? However, the Trademark Law stipulates that the applicant for registration can have the right to use.

The second category? speciality stores

Specialty store? Does the enterprise hold formal brand authorization? The store opened by Taobao Mall? Called "specialty store"? Business qualification is an agent. Almost like a physical store? Is it authorized by the brand? And a brand with a copy of the Trademark Registration Certificate issued by the State Trademark Office? This kind of store can be as authoritative as the flagship store.

The third category? Franchised store

Taobao Mall Franchisee? Do enterprises operate multiple brands under the same category in Taobao Mall? Two or more? Become a "franchise store". Flagship stores and specialty stores only operate one brand? And franchise stores can operate more than two brands? This store has two qualifications? One is an agent? One is the brand. How many brands does the agent operate? You must hold a power of attorney for each brand.

Do margin merchants have to pay margin when operating in Tmall? The deposit is mainly used to ensure that the merchants operate according to Tmall's rules? It is also used to pay liquidated damages to Tmall and consumers according to the Taobao Mall service agreement and related rules when the merchants violate the rules.

(1) Tmall fees for brand flagship stores and specialty stores? 654.38+ 10,000 yuan with TM trademark? 50 thousand yuan, all r trademarks? (2) What is the Tmall fee of the franchise store? 6.5438+0.5 million yuan with TM trademark? 654.38+ 10,000 yuan all R trademarks?

(3) Description of the cost of joining Tmall in special category stores

(4) When the margin in the Tmall fee is insufficient? Does the merchant need to make up the balance within 15 days? Will Tmall, which has not been replenished within the time limit, supervise the merchant stores? Until it is compiled.

The annual technical service fee is 30,000 yuan.

50% of the annual fee is refunded to the sales amount180,000.

Annual fee 100% is refunded to sales of 600,000.

Netizen suggested

It is particularly important to fill in the "Basic Information Collection Form for Merchants", because this item is the most careful audit and can be said to be the key to success. 1: Is there a physical store? Write this item according to your actual situation. Write it if you have it. If not, don't write. 2. Is there a Taobao shop? This one is very, very critical. You must write "Yes", and Wangwang's name should be filled in according to Wangwang's actual name. However, it should be noted that the registrant of the name must be the same person as the corporate legal person of the company. If not, the mall will judge your information fraud, reject your application, and drag you into the blacklist of dishonesty and never cooperate. 3. Credit rating of shopping malls; This item is also very important. Starting from 20 12, the mall will use this item to evaluate your future store ability. The most insurance is the credit of three diamonds or above, the average score of shops is not less than 4.6, the virtual transaction is not more than 3%, the favorable rate is not less than 97%, and there is no record of credit speculation and serious violations. 4. Whether there is an independent website; This is also crucial. For shopping malls, if you have your own corporate website, it shows that your company pays more attention to the Internet, and you can also see that your company has the intention to develop e-commerce. Therefore, if there is a website, it will improve the success rate of entering the mall. The remaining items can be filled in according to the actual situation. Remember! Don't scribble. Once Taobao discovers that your information is false, it will immediately reject your application. The most terrible thing is to record your ID card information, and any enterprise legal person with this ID card will not cooperate with you in the future. As long as you follow the above method, 99% can pass. Finally, a reminder, a company only has one chance to enter the mall. If this opportunity is unsuccessful, the mall will not accept the second application. Then you can only re-register one company before applying for residence, so you must make full preparations before applying. Good luck!