Rees Partner 1963 was founded by Mr. Iris, the legendary master in marketing history and the father of positioning. At present, it has five branches in Europe, America and Asia, and is a leading brand in the field of global brand strategy consulting. Over the years, more than 75% of Fortune 500 companies have provided marketing and brand strategy consulting services, creating many classic cases in the history of famous marketing, such as Southwest Airlines, IBM and Papa Johns. Its pioneering mode of consulting by partners in person and aiming at the highest decision-making level of enterprises is unique in today's consulting industry, which is generally far from the front line and has won the praise of enterprises.