Summary of the first part of the website business plan template
First, the website company profile description
Second, the purpose and goal of the website company
Third, the current shareholding structure of website companies.
Four. Investment funds and their uses
Verb (abbreviation of verb) Introduction to the main products or services of the website company at present.
Market overview and marketing strategy of intransitive verbs
Seven, the main business departments and performance profile
Eight, the core management team
Nine. Description of advantages of website company
X. The current demand of website companies to achieve the capital increase target: reason, quantity, method, use and repayment.
XI。 Financing plan (financing and investment methods and exit plan)
Twelve. financial analysis
1. Financial historical data
2. Financial forecast
3. Assets and liabilities
The second part is a summary.
Chapter 1 Introduction of Website Company
I. The purpose of the website company
Second, the website company profile information
Three. Functions and business objectives of each department
Fourth, website company management.
1. Board of Directors
2. Management team
3. External support
Chapter II Technology and Products
I. Technology Description and Technology Holding
Second, the product status
1. Main product catalogue
2. Product characteristics
3. Brief introduction of products under development/to be developed
4.R&D plan and timetable
5. Intellectual property strategy
6. Intangible assets
Third, the production of website products
1. Supply of resources and raw materials
2. Existing production conditions and production capacity
3 expansion facilities, requirements and costs, as well as the expanded production capacity.
4. Original main equipment and equipment to be added
5. Product standards, quality inspection and production cost control
6. Packaging, storage and transportation
Chapter III Website Market Analysis
I. Website market scale, market structure and division
Second, the target market setting
Three, product consumption groups, consumption patterns, consumption habits and the main factors affecting the market analysis
Fourth, the market status of the products of the website company, the product ranking and brand position in the market development stage (blank/new development/high growth/maturity/saturation).
Verb (abbreviation of verb) market trend forecast and market opportunity
Industrial policy of intransitive verbs
Chapter IV Competition Analysis
1. Is there an industry monopoly?
Second, look at competitors' market share from market segmentation.
Three. Main competitors: company strength and products.
Four. Analysis of potential competitors and market changes
Five, the website company product competitive advantage
Chapter V Website Marketing
I. Outline the marketing plan
Second, the website sales policy formulation
Three, the website sales channels, methods, marketing links and after-sales service.
Four. Main business relationship
V. Website sales team and distribution policy of sales benefits
Popularization and market penetration of intransitive verbs
1. Main promotion methods
2. Advertising/public relations strategy and media evaluation
Seven, website product price scheme
1. Pricing Basis and Price Structure
2. Factors affecting price changes and countermeasures
Eight, sales statistics and sales records, sales cycle calculation.
Nine, website market development planning, sales target
Chapter VI Investment Description
I. Description of capital requirements (dosage/duration)
Second, the use of funds plan and schedule
Three. Investment form (loan/interest rate/interest rate payment terms/conversion into common stock, preferred stock, equity/corresponding price, etc.). )
Fourth, capital structure.
Verb (abbreviation of verb) return/repayment plan
Description of the original capital liability structure of intransitive verbs
Seven. Investment mortgage
Eight. Investment guarantee
Nine. Equity structure after absorbing investment
X. Cost of equity
1 1. Describe the degree of investors' participation in company management.
Twelve. report
Thirteen. Payment of miscellaneous expenses
Chapter VII Return on Investment and Exit
I. Listing of shares
Second, the equity transfer
Three. Share repurchase
Four. bonus
Chapter VIII Risk Analysis
I. Resource risks
Second, the market uncertainty risk
Third, R&D risk.
Fourth, the production uncertainty risk.
Verb (abbreviation for verb) cost control risk
Competition risk of intransitive verbs
Seven. policy risk
Eight. financial risk
Nine. Managing risk
X. Bankruptcy risk
Chapter IX Management
First, the organizational structure of the website company
Second, the management system and labor contract
Third, personnel planning.
Four. Wage and welfare plan
Verb (abbreviation of verb) share distribution and subscription plan
Chapter X Financial Analysis
I. Financial Analysis Description
Second, the financial data forecast
1. Sales Revenue Schedule
2. Cost schedule
3. List of wage levels
4. List of fixed assets
5. Balance sheet
6. Profit and profit distribution statement
7. Cash flow statement
8. Analysis of financial indicators
The model essay is as follows:
XX business website business plan content
An overview of a project
Background of a certain market
I. International market
Second, the domestic market
Third, the crystallization of domestic market and international market-XXX came into being.
Introduction to a project 10
I. Project entry point 10
Two. Managers and guiding ideology 1 1
Three. Objectives and brief description of objectives 1 1
Four. Project advantages 12
Verb (abbreviation of verb) competitor 13
Competitive advantage of intransitive verbs 3
A development plan 15
I user analysis 15
Second, the market development strategy 18
Three. Market development plan 4
benefit analysis
I. Infrastructure construction stage (three months)
Second, the medium-term development stage (nine months)
Three. Stable development stage (one year) 2
A person's investment analysis
I small-scale investment
Second, venture capital.
conclusion
An overview of a project
Internet will surpass traditional industries (such as real estate, oil and manufacturing). ) and become the highest economic growth point in 2 1 century. With 45,000 computer networks and more than 70 million user groups in more than 65,438+050 countries around the world, it has become a huge Internet market. According to the statistics of American International Data Corporation, the online business transaction volume in 1998 was $50 billion, and it is expected to reach $300 billion in 20001year. The income of Internet service industry is increasing at an annual rate of 60%, reaching 78 billion dollars in 2003. In China, as of June 30th, 1999, the number of Internet users was 4 million, while before June 30th, 1998, it was 2 1 10,000, an increase of 9 1% in just half a year! It is estimated that it will reach 5 million in 2000. Source: China Internet Center, National Bureau of Statistics. With the rapid development of the Internet, even large enterprises such as Microsoft, Lenovo and Changhong regard the Internet as a new industrial focus.
At the same time, the rapid development of the Internet has also brought some problems, such as imperfect information infrastructure and imperfect information services. CNNIC survey shows that users in China are generally dissatisfied with the lack of high-quality Chinese information, lack of initiative in information search, inhumanity of query interface, inconvenient use of information and lack of good life service. Existing Chinese websites such as Yahoo Chinese, Sohu, Netease, etc. These problems are not well solved, which provides a huge service and market space for the emergence of XXX.
So-and-so is an Internet Chinese portal being built by company # #, which is a Chinese website integrating search engine, information service and network application service. Different from the existing Chinese websites, XXX integrates information search, information service and network application, and is the first network platform to provide real-life search. It has changed the traditional network interface, which is just like the progress of windows operating system relative to Dos system interface.
The main goals of a company in the near future are to establish a website and database, provide information, life service and online marketing on the Internet, establish an online 1 14 brand market, attract users to visit, gain profits through advertising and diversified marginal services, accumulate capital, develop registered customers and attract online customers (to attract the investment of the original listed shareholders), and strive for listing and financing on Hong Kong Growth Enterprise Market or Nasdaq in the United States within one year. At the same time, invest money, replace the media, establish the brand value of 1 14 in an all-round way, and fully cultivate the strategic advantage of establishing network services.
The long-term goal of XXX is to become the most influential and most visited diversified network service website in China and even in the world, and on this basis, to establish an international information industry group involving multiple industries.
So-and-so is an investment opportunity with high return. The key to success is to enter the market quickly, combine advanced thinking ideas, multi-dimensional market, high technology, human management, brand strategy and other factors perfectly, improve the site visit rate as soon as possible through characteristic services, occupy the commanding heights and gain competitive advantages.
With the support of venture capital shareholders and the original listed shareholders, a project is expected to be listed on the Growth Enterprise Market in Hong Kong or the Nasdaq Second Board in the United States within one year. According to the market concept of internet stocks, the winning rate in listing is expected to reach 20-30 times of the present value, and the two-year profit of the project can reach 59 million yuan.
In order to enter the market quickly and gain a leading position in the market, initial financing is needed to enter the market, and the company is expected to make a profit within one year.
Background of a certain market
Whether 2 1 century is the prosperous era of the third wave or not, at least at present, information technology is changing people's traditional ways in thinking, data collection, daily work and social life. In this change, regardless of geographical distance or enterprise scale, the Internet undoubtedly plays a central role. If the industrial revolution is an extension of the human arm, then computers and the Internet are the accelerators of the human brain.
Looking at the history of computer development, we can easily find that this is a history from isolation to interconnection. The emergence of the internet has freed people from the shackles of resources that cannot be enjoyed. With the development of society and the impact of information wave, people's demand for information in a wider range is more urgent. Therefore, in the information expressway, the network will develop more rapidly and become an extremely important part of information transmission. Let's analyze the market background of the birth of XXX from the international and domestic markets:
I. International market
For decades, the Internet has experienced the test of social environment changes and technological development, and has shown great vitality in terms of technology and social benefits. After the 1990s, the commercialization trend of the Internet has been gradually strengthened, many enterprise departments have joined the Internet, and various commodity information and advertisements on the Internet have gradually increased. From some statistical data, we can see the scale and rapid growth of the Internet, and we can also see the commercialization trend of the Internet itself.
1. Number of users and number of connected networks
As the largest computer internet in the world, the development of Internet is explosive. Up to now, more than 150 countries and 45,000 computer networks have connected to the Internet, with more than 70 million users. At present, hundreds of millions of people read and exchange information on the Internet every day, and the Internet has become an information expressway connecting all corners of the world.
2. Business volume and service income
From the growth of business volume, the average annual growth rate from 198 1 to 1989 is 140%, and the average annual growth rate after 90 is 100%, and the commercial information transmitted in the network is increasingly rich. According to the analysis of American data company, the global Internet service revenue in 1998 has reached 7.8 billion US dollars, an increase of 7 1% compared with 1997. The company also predicts that the revenue of global Internet service industry will increase by 60% every year in the next five years, and it is expected to reach $78 billion by 2003.
3. User classification
Internet system can be regarded as a non-profit network system in the past, and a large number of e-mails and file transfers on the Internet are very cheap or even free for users. After entering the 1990s, with the decrease of government economic support and the enhancement of Internet commercialization, many enterprises have connected to the Internet. According to the classification of users, the commercial part connected to the mainframe grew fastest, from 37.4% of 1992 to 44.8% of 1994, while the proportion of non-commercial users (scientific research, education, government and military) decreased from 62.6% to 52.6%. Recently, some operators providing commercial online services have joined the Internet, which shows that in the vast Internet network, commercial users will become the dominant players in the future.
In addition, the commercialization trend of the Internet is also manifested in the gradual increase of all kinds of commodity information and advertisements. In the future, the world's largest, intangible and most influential computer network will have great influence on people's production and life in the information age, including colorful business activities. Joining the Internet means mastering a huge market.
Second, the domestic market
While the global Internet is booming, the Internet in China has also made great progress. From online information browsing to IP telephone, the Internet is influencing and changing the lifestyle of China people from all aspects of social development, and the resulting new thinking and new culture are impacting everyone. But at the same time, it also brings a challenging topic to the government and the business community. Internet is an "exotic product" in China, and its development has its particularity: because the Internet has no complete process of gestation, occurrence, development and even maturity in China, many inherent characteristics of the Internet can not be found in China. At the same time, the lack of effective and unified management, fragmented, self-integration and lack of integration spirit have all become obstacles on the road of Internet commercialization in China. Therefore, starting from the national conditions of China, the markets worth cultivating and developing at this stage are mainly distributed in the fields of education, advertising, publishing, trade, tourism and home application. In China, the potential of the Internet market will be huge, and the network market in China has important strategic significance for special people and regions, special applications and purposeful market cultivation, mainly in the following aspects:
1. Personal computers are rapidly spreading.
1993- 1994, the national PC sales were 450,000 and 700,000 respectively. 1995 was 654.38 million, and 1997 rose to 3.2 million. The application field of PC is more and more extensive, and the trend of popularization to families is obvious. In many big cities, many families regard personal computers as the next household appliances. It is estimated that by 200 1 year, the total domestic sales of microcomputers will exceed100000, and the sales proportion of home computers will reach more than 50%, which shows that the personal computer market is huge. If conditions permit, the demand for networking will rise. Such a huge PC market will bring the prosperity of network equipment and network services.
Internet users will continue to grow.
According to CNNIC (China Internet Information Center) 1999 15' s latest Statistical Report on Internet Development in China, as of 12 1, there are 747,000 computers with Internet users in China. The total number of domain names registered under CN is 18396, the number of WWW sites is 5300, and the total bandwidth of international lines is 143M256K. In the next few years, the number of netizens will increase rapidly, with an average annual growth rate of 220%.
3. Online services are diversified.
In China, online services are not just simple surfing the Internet. After a period of development and improvement, they will be diversified in the future. Information services such as video and audio on demand, video conferencing, e-commerce, securities trading and Internet telephony will occupy the whole network market in China.
4. Industrialization transformation of broadband network in information infrastructure.
In the next few years, the Internet will be as popular as TV, and there will be various ways to surf the Internet. Using cable TV network to run Internet express has become a topic of increasing concern. At present, countries all over the world are very concerned about how to make full use of the broadband resources of cable TV networks and develop new data services, Internet /web services and various value-added services on the basis of two-way interactive transformation. In this regard, domestic and international have basically synchronized. Undoubtedly, interactive CATV network plays the role of broadband network solution in information infrastructure. According to statistics, China has more than 70 million cable TV network users, ranking first in the world. It can be predicted that the nationwide cable TV network will play a decisive role in the construction of national information expressway in the future, and the expansion of online channels and methods will undoubtedly drive the development of Internet information applications in China.
To sum up, on the Internet in China, starting from the national conditions of China, purposefully cultivating the information industrialization market will certainly open up a brand-new market profit space, create new huge business opportunities for the industry, and let the people of China embrace the Internet as soon as possible.