1. Consulting business scope: enterprise marketing planning, marketing planning, investment management, enterprise management consulting, business information consulting, corporate image planning, etc.
2. Optional business scope: computer network engineering (except special approval), photography service, graphic production, design, production, release and agency of various advertisements. Sales: cultural office supplies, office equipment, daily necessities, household appliances, Wujinjiaodian, electronic products, computers and accessories, printing equipment, computer consumables, audio equipment, photographic equipment, electromechanical equipment, metal materials and building materials.
Marketing planning is an act of designing and planning products, services, ideas, prices, channels and promotions according to the marketing objectives of enterprises, so as to realize the communication process between individuals and organizations.
The main contents of marketing planning are as follows:
1, marketing strategy planning.
2. National marketing of products.
3. First-line marketing team building.
4. Formulation of promotion policies.
5. Special sales modes such as monopoly system.
6. Terminal sales performance improved.
7. Create a model market.
8. Establishment of distribution system.
9. Channel construction.
10, construction of direct selling system.
1 1, price system construction.
12, investment planning.
13, new product launch planning.
14, product planning.
15, market positioning.
16, marketing diagnosis.
17, establishment of network marketing platform, etc.