At the end of March this year, Fan Fei F7, the second production model of Fan Fei Automobile, was officially launched. This pure electric medium and large car with standard Weilai ET7 and Mercedes EQE really set the starting price at 229,900 yuan, which is about 50,000 yuan lower than the pre-sale price. And if the car and electricity are purchased separately, the starting price is only 145900 yuan.
After the price was announced, netizens instantly boiled.
"Medium and large cars, I heard that all kinds of intelligent configurations are piled up. This price can only say that your circle is really rolling. "
"The volume flew!"
"This price is really crazy, go!"
"No matter the appearance, interior, configuration and price, it is much more fragrant than BYD!"
What is even more exaggerated is that after the listing conference, some netizens broke the news that the official App server in Fan Fei was once paralyzed because of excessive traffic. Of course, many netizens doubt whether Fan Fei F7 is really so popular. Then hearing is false and seeing is believing. Recently, when a new car was delivered, the editor went to a Fan Fei car experience store in Beijing to find out.
? ? Queue for test drive for 3 hours and sell 100 units a week.
In Beijing, Fan Fei Automobile has four experience centers, which are located in Haidian, Dongcheng, Chaoyang and Daxing, and the overall distribution is relatively scattered. It is not convenient for an editor who lives in Fengtai to go to any store. However, it turns out that this has not affected consumers' enthusiasm for Fan Fei F7 too much.
On weekdays afternoon 1 shopping, there are not many customers in the mall. However, when the editor came to the experience center, he found that the store was not as deserted as expected. From time to time, one or two customers come into the store to see the car. There are young white-collar workers or young couples, and middle-aged men in their forties and fifties. It can be seen that the charm of Fan Fei F7 is not limited to the crowd, and it is suitable for men, women and children.
On the grounds of test drive, the editor went into the store to talk with the sales staff. It turned out that there was only one test drive in the store, which happened to be a test drive, and there were three groups of customers who made an appointment in front. Because the test drive route is relatively long, you have to wait until 4 o'clock at the earliest. In other words, I have to wait in line for at least 3 hours for this test drive.
(April 1 official release of the hot scene of the experience store)
In this regard, the sales said: "Today, because it is work, the number of test drives is actually not much. If you don't make an appointment in advance on weekends, you may not be able to arrange it. "
According to him, the weekend after the new car went on the market, there were a lot of people entering the store to watch the test drive. The five salespeople in the store are simply too busy, and some customers even wait from 4 pm to 9 pm. The reason is undoubtedly the high cost performance of Fan Fei F7.
"A 5-meter-long medium and large car, with such a high configuration, only sells for more than 200,000 yuan, even if the car is less than 1.5 million. It's really attractive. " Sales theory.
When the editor asked how many of them would actually place an order, the sales were also blunt: "One week after listing, our single store sales exceeded 100, and each car sold an average of 5 cars in five sales, which was very hot."
It is worth mentioning that the latest sales data released by SAIC in March shows that the weekly orders of Fan Fei F7 exceeded 65,438+0,500, which shows that the market response of new cars is really hot.
? ? The long sequel is the most popular, and the fastest delivery is 4 weeks.
In this listing, Fan Fei F7 * * * has launched five models, namely, advanced version, advanced Pro version, extended version, extended Pro version and performance Pro version, with the price range of 22.99-30. 1.9 million yuan. So which of these models is the most popular among consumers?
"At present, from the situation in the store, the long renewal model with a price of 249,900 yuan is the most concerned model and the best seller." Fan Fei's sales told the editor. "It is 20,000 more expensive than the advanced version, and it can get a longer battery life of 666km, which is still very cost-effective. If you buy the car and electricity separately, the price is only 149900 yuan, which is no pressure for most people. "
In addition, the advanced Pro version with the same price of 249,900 yuan is also a popular choice. Although its battery life is not as long as the extended version, it comes standard with a capacitive steering wheel (with heating function), and is also equipped with an NVIDIA Orin chip and a more powerful sensing system, which can realize the advanced intelligent driving of Rising PILOT(PRO). Moreover, the battery life of 576km is actually not low, and daily commuting is completely enough.
Regarding the delivery cycle of Fan Fei F7, Fan Fei Auto App shows that it is expected to be delivered 7-9 weeks after signing the contract. However, from the sales point of view, it can be delivered in about 4 weeks, and friends who have concerns about the delivery time can basically rest assured.
? ? Buy out or rent electricity?
Power exchange is one of the core selling points of Fan Fei F7. However, unlike Weilai, at present, only users who choose to separate cars from electricity, that is, users who rent batteries, can enjoy the electricity exchange service in Fan Fei, and owners who buy out cars cannot exchange electricity. To tell the truth, such a "forced binding" operation really confuses editors, and even some salespeople say, "I don't know why I did it, but I may make adjustments according to market conditions in the future."
When asked if there are many customers in Fan Fei F7 who have separated their cars and electricity, the sales representative said: "There are indeed customers who choose to rent batteries to buy cars, but most people prefer to buy them out at one time. On the one hand, it is unacceptable to rent batteries, on the other hand, it may be because the monthly rent of batteries is more expensive. "
According to different vehicle configurations, Fan Fei F7*** offers 77kWh and 90kWh battery options. The rental price of 77kWh battery is 1260 yuan per month, and the rental price of 90kWh battery is 1560 yuan per month, which is really not cheap. And if you choose to separate the car from the electricity, as long as you don't buy out the battery, the rent will always be paid.
Take the 90kWh battery as an example, it costs 18720 yuan to lease for one year, and the cost of leasing for five years is close to 65438+ 10,000 yuan, which is exactly equivalent to the cost of buying out the battery. If you continue to rent, then your car purchase cost+rental cost will exceed the cost of buying a car directly, and considering the depreciation problem, it is really not cost-effective.
The good news is that at present, users who buy cars separately by electric vehicles can enjoy the discount of halving vehicle rent in the first month. The monthly rent of 77kWh battery is 729 yuan, and the monthly rent of 90kWh battery is 894 yuan. At the same time, Fan Fei Automobile also provided the first non-operating car owner with the right to charge and exchange electricity for free for life up to 1.500 kWh/year, which greatly saved the place to replenish energy and indirectly eased the financial pressure of renting batteries.
In addition, according to the sales introduction, Fan Fei's lease battery buyout policy is also different from Weilai's. In Weilai, no matter how long you rent it, whether it is three years or five years, you can only buy it out at the original price of the battery. Fan Fei cars are different. If the user who has separated the car from the electricity intends to buy the battery in the second year of buying a car and does not use the power exchange service within two years, the rent for the first two years can be directly deducted from the buyout fee, which is 20,000-30,000 yuan less than the original buyout. If the user changed the electricity in the previous two years, or rented it for more than two years, Fan Fei Automobile will evaluate the depreciation amount according to the battery status to deduct the buyout fee, which still saves a lot of money.
Of course, in addition to the price factor, "no station to exchange" is also an important reason why consumers do not choose to separate cars from electricity. According to the sales introduction, Beijing has planned four power stations, all of which have been put into construction. It is expected to be put into operation this year, but the exact time is unknown. Looking at the whole country, there are few power stations in Fan Fei at present. This means that even if the car and electricity are separated, it is difficult to enjoy a convenient power exchange experience like Shang Youwei's in a short time.
? ? Is Fan Fei F7 worth buying?
Finally, return to the issue that consumers are most concerned about. Is Fan Fei F7 worth buying? First of all, as far as product strength is concerned, Fan Fei F7 didn't waste my time in line for more than three hours. Its car-machine interaction is smooth, the space is large, Bach seat is very comfortable, and the overall driving experience is remarkable.
Dynamically, its response is sensitive and not abrupt, and the sense of steady speed increase is very close to driving a fuel car; On the chassis, its steering and suspension adjustment are just right, taking into account comfort and handling. Moreover, during the test drive, the quiet performance in the car was excellent, which also left a very deep impression on me.
Of course, Fan Fei F7 also has some minor regrets, such as the interior is too much like Mercedes-Benz; The floor inside the car is slightly higher; When passing through a large pothole or speed bump, the suspension will handle the vibration slightly stiffly, and so on. However, the defects are not hidden. At least from the driving performance of the test drive experience, there is no doubt about the comprehensive performance of Fan Fei F7, which is a pure electric vehicle with high cost performance and is worth buying.
As for brand awareness, channel laying, power station construction, etc. It must be admitted that Fan Fei automobile is not doing well enough, especially in power exchange, which can't be compared with Wei Lai. However, on the positive side, Fan Fei Automobile, backed by SAIC, has close cooperation with the "national team" of PetroChina and Sinopec, and its infrastructure strength is stronger, which will play a vital role in accelerating the laying of power stations. At present, Fan Fei has planned more than 40 power stations in more than 0 cities across the country, all of which are accelerating construction; By 2025, the power station scale of Fan Fei Automobile will be close to 3,000. The future of Fan Fei automobile is undoubtedly worth looking forward to.
This article is from Hao. After the author owns the car, the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.