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Enrollment planning
We say that private schools need enrollment planning. First, because contemporary private schools are developed to meet the needs of the socialist market economy, enrollment is market-oriented. Especially enrollment, directly facing the society, facing the market, facing the family and facing the students. Since the source of students is mainly regulated by the invisible hand of the market, we should hire some experts and think tanks from educational consulting and planning institutions to make suggestions. Second, the competition for enrollment in private schools is becoming more and more fierce and difficult. It is often said that it is difficult for private schools to recruit students. Where is the difficulty? The difficulty lies in the lack of careful enrollment planning; As long as you don't lose your mind, the solution is always more difficult than it is. Where did this come from? Mainly from enrollment planning. Third, we already have a strong education team. Since the beginning of 2 1 century, people, especially people of insight in the field of education planning, have paid more and more attention to education planning, especially enrollment planning. They have accumulated rich experience and knowledge in enrollment planning and are eager to serve the enrollment of private schools.
The ancients said, "everything is established in advance, and it will be abolished if it is not planned." As long as we give full play to the role of experts and think tanks inside and outside the school, base ourselves on reality, face the market, make scientific predictions and make careful plans, we will certainly be able to achieve the expected enrollment goals and achieve ideal enrollment results.
To sum up, enrollment planning mainly revolves around three issues: how many people to recruit, what kind of people to recruit, and how to recruit.
Generally speaking, private schools are inherently concerned and sensitive to the enrollment market. Because the distribution of students in private schools mainly depends on market regulation, enrollment must be planned by the market. The so-called enrollment market planning mainly refers to analyzing and forecasting the enrollment market, finding the coordinates of our school from the space of the enrollment market, finding the direction of enrollment efforts, and striving for as much market share as possible for the school.
First, positioning planning
Positioning is the starting point and basis of enrollment planning, and it also reflects the goal and direction of enrollment. A school should have an overall orientation, such as development orientation, target orientation, market orientation, scale orientation, quality orientation, purpose orientation, value orientation, management orientation, specialty orientation and so on. The enrollment direction is closely linked with and based on its overall direction. Of course, the enrollment orientation planning has its unique content, and whether the enrollment orientation is accurate and clear is directly related to the quantity and quality of enrollment.
Generally speaking, enrollment orientation planning mainly includes the following aspects. The first is to locate students and enrollment target groups. This is put forward according to the development planning and training objectives of the school, as well as the scale and direction of running a school, in order to solve the problem of where to recruit and what kind of students to recruit. Specifically, it is to expand geographical enrollment areas and student target groups. Whether to face the countryside or the city; The second is to locate the enrollment scale and the quality of students. The enrollment scale is not as big as possible. Enrollment must have certain quality requirements, and it is a dish in the basket. Running a school and enrolling students must not be done overnight, especially for students at the same level, and there must be unified quality positioning requirements. Admission does not control the quality, but it seriously affects future enrollment. The third is to locate the characteristics of students and the advantages of enrollment. We must find the personality characteristics and advantages of our school, which can face special student groups, enroll students at different levels, and be good at deviation, unconventional and misplaced development.
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