On the premise of personalized search, through train operation is not simply a tool to spend money on traffic, but also pays more attention to the weighting effect of free traffic of opponents. The core of through train operation: obtaining clicks, transforming forms, generating labels and driving traffic.
Extended data:
1, Taobao training and promotion, while bringing exposure to the baby, accurate search matching also brings accurate potential buyers to the baby. With a click, the buyer can enter your store, causing the store to jump once or even many times. This peer-to-peer association effect can reduce the overall promotion cost and improve the associated marketing effect of the whole store.
2. Bao through train also provides users with the best-selling single product activities of Taobao homepage and various channels, as well as the exclusive activities of through train users who integrate various resources of Taobao from time to time. Through train users can also participate in more Taobao promotions, as well as irregular through train users' exclusive Taobao single product promotions. After joining the through train, you can sign up for various promotional activities.
3. The dimensions that affect the comprehensive ranking quality score of through train are:
(1) Keywords: When adding keywords, please select keywords related to the category, attribute and title of the baby, so that the quality will be higher.
(2) Baby information: Baby's own category/attribute/title/picture/details page and other information should be consistent with the buyer's search intention. For example: put the baby in the most relevant category for promotion, and abide by the rules of Taobao commodity release; When uploading the baby, fill in the relevant attributes carefully. When the baby attribute is more in line with the buyer's search needs, the higher the quality score. Therefore, the more complete the attribute, the higher the overall quality score of the baby.
(3) Baby titles and pictures: Enhance the attraction of the baby itself, such as improving the quality of pictures and details pages and increasing the click-through rate.
(4) Promotional information such as customer feedback or use feelings.
(5) Related factors of other babies.
(6) Baby transaction conversion rate.
References:
Baidu encyclopedia _ Taobao training