In the network era, how to collect customer information comprehensively without infringing on customer privacy?

1, try to use dynamic data such as consumption data, and use less static data including contact numbers. Try to make use of the data generated by consumption data analysis and mining, and abstract customer data into groups rather than individuals.

2. When contacting with a single customer, you should have sufficient reasons to choose the right things, time and communication methods that customers like.

3. When communicating with customers, try not to disclose that your company already knows the customer's information like the back of your hand.

4. Adopt certain technical means to ensure the security of customer data. We should attach great importance to the confidentiality of customer information.

Finally, the most basic principle is: when using customer data to contact customers, we must master communication skills and service art, and "no trace" is the highest realm of marketing.

Extended data:

Common methods of obtaining information:

1. observation methods: through meetings, site visits, participation in production and operation, site sampling, site observation and accurate records (including surveying and mapping, audio recording, video recording, taking photos, taking notes, etc.). ).

2. Experimental methods: In the computer network environment, information or conclusions are obtained through laboratory experiments, field experiments, computer simulation experiments and man-machine combination experiments.

3. Internet information collection method: all kinds of information published, transmitted and stored through computer networks.

4. Access to information: interviews with newspapers, industry websites, documents, magazines, radio and television.

5. Survey methods: including interviews, telephone interviews and questionnaires.

6. Search method.

7. Acquisition method.