First, the division of labor should be reasonable.
1. Planning supervisor: responsible for coordinating and communicating the work of all planners in the whole team, and fully responsible for the formulation and modification of the planning scheme.
2. Planner: responsible for preparing the exhibition project plan;
3. Copywriting: Responsible for writing all kinds of exhibition copywriting, including common exhibition documents, exhibition social documents, exhibition promotion documents, exhibition contracts, etc.
4. Art designer: responsible for all kinds of visual image design, such as advertising design and display space design. This person in charge requires proficiency in photoshop, Imageready, Illustrator, coreIdraw and other software;
5. Market researcher: responsible for conducting market research and writing market research reports;
6. Media liaison personnel: conduct media promotion.
Second, market research and analysis?
The investigation and analysis mainly includes five aspects:
1, industrial environment;
2. Target market;
3. Policies and regulations;
4. Similar exhibitions;
5. Have resources.
Third, make an action plan.
(1) Making overall planning is an important prerequisite for the smooth development of exhibition projects. Choosing the right time and place to realize the reasonable combination of the two is the content that must be paid attention to in the plan.
(2) The exhibition planning scheme should be concrete and form operable concrete measures. In the meantime, the following contents need to be clarified: the objectives of the exhibition project, the environment for realizing the objectives of the exhibition project, the marketing strategy elements of the exhibition project, the development of exhibition-related activities, the effect and evaluation of the exhibition planning scheme, and the additional conditions for implementing the exhibition planning scheme.
(3) Designing the action schedule is also an indispensable part. The action schedule of the exhibition project must be carefully designed and the production and implementation of the planning scheme must not be delayed. The beginning and end of each step should be stipulated and limited in time to ensure the smooth implementation of the scheme, otherwise it will seriously affect the success of the exhibition.
Fourth, make a budget plan.
The formulation of the budget plan for exhibition projects generally includes the following aspects:
1, site fee;
2. Management expenses, including the salary of the company's administrative personnel and administrative office expenses;
3. Promotion expenses;
4. Exhibitors and investment fees;
5. Funds for related activities;
6. others.
Verb (abbreviation of verb) determines the income source of exhibition project:
1, conference fee or booth fee income;
2. Ticket revenue;
3. Corporate sponsorship income;
4. others.
Six, write the project planning scheme
1. the planning scheme of Xie' an exhibition project is to organize the final results of planning into written materials, that is, planning books, also known as planning cases. Its main contents include the introduction, analysis, objective, strategy, tactics or action plan, benefit prediction, control and emergency measures of the present situation or background, and the details of each part can be different according to different specific requirements.
2. It can cover all planning documents before, during and after a certain war, such as feasibility study report, project letter of intent, project proposal, advertising planning book, brochure, etc.
Seven. Evaluation and revision