Learning and Practice —— Publicizing Self-individuality
Clear positioning and career planning
Do you want to be an excellent salesman, an excellent marketing manager, or the general manager of an enterprise? Of course, people's goals are different in different periods, so we should design our own career strategies in advance and determine our short, medium and long-term goals. Only by establishing lofty ideals, correct outlook on life and values, and determining one's long-term goals in life can one mobilize one's greatest subjective initiative and passion for struggle.
Diagnose personal value based on real resources.
The determination of personal goals must be effectively implemented. First of all, we should make an in-depth analysis of the target resources, that is, those resources needed to achieve the goal of an excellent marketer, such as theoretical knowledge resources, professional skills resources, interpersonal resources, development opportunities resources and so on. Secondly, we should evaluate our own value, that is, conduct a comprehensive and in-depth analysis of ourselves, understand what our superior resources are, what resources are most lacking in order to achieve this goal, and what resources need to be continuously supplemented and improved. Only by accurately evaluating their own value can the struggle measures be more practical and effective.
Make plans to improve internal and external quality.
We should formulate detailed and feasible measures to achieve this goal. The realization of the goal needs a long process and must go through some links. Therefore, measures should be formulated in stages and at different levels, when and what kind of stage goals should be achieved, and what efforts should be made at this stage to achieve the goals, so that their goals can be developed step by step from low to high, otherwise the foundation will not be solid and long-term goals will be difficult to achieve. The measures to be implemented should be urgent first and then slow down, easy first and difficult later. To have an ideal marketer, the main performance is to keep learning, strengthen their own social re-education process and improve their own quality. To learn, learn what? We should constantly enrich our knowledge of marketing theory, related knowledge of industry development, information of competitors, our own enterprises and products, etc. , constantly expand their knowledge and theoretical accomplishment, improve their realm and level, and improve the strategic, comprehensive and effective measures to solve problems; Excellent marketers are not dreamers, but fighters, constantly learning and improving their professional skills, and constantly improving their market analysis and judgment ability, communication and negotiation ability, market planning ability, promotion ability, terminal management ability and accounting management ability. Grant Zhiyang suggested that everyone can learn from books, from the Internet and from practice, not only to strengthen self-study, but also to actively accept various trainings and exercises, and actively cultivate their own learning concepts and consciousness.
Marketing self and realizing personal value
Through continuous study and practice, your own quality will continue to improve. How to achieve personal goals through the embodiment of one's own quality? Have confidence in yourself, establish a strong sense of competition, take the initiative to attack, seize every opportunity to show your talents and sell yourself. On the one hand, we should be diligent and practical in our work, give full play to our potential, do everything well and achieve continuous improvement in our performance; On the other hand, we should establish good interpersonal relationships and actively promote ourselves to others. Be a man before you do anything. First of all, you should support and help others, improve communication and understanding with others, so that your ability can be recognized by people around you, so that you can seize more opportunities, stand firm in the market, keep your direction and realize value.
Increase the sense of crisis and constantly innovate and sublimate.
The times are developing, the environment is changing, the social demand is more diversified and personalized, and the society and enterprises have higher demand for marketers. Marketing personnel who are in the forefront of the times should have a strong sense of crisis, competition and learning, establish a strong sense of innovation, and strengthen the innovation of ideas and thinking, ideas and methods. Constantly study, summarize and study the changes in the external environment, constantly put forward new challenges to yourself and keep up with the development of the times. We should promote development through innovation, innovation through development, development through innovation and innovation through development.
2 1 century, marketers are the most lovely people in enterprises. As the loveliest person, you must keep digging wells in the loss of time, manage your own "well", and study professional knowledge, social theory, communication skills and management knowledge nonstop and practice them in market practice. In this way, you will certainly be able to build yourself into a talented person with both internal and external skills, and your market value will be realized with the efforts of your marketing career.
Mr. Yu Fei, a famous brand marketing expert, CEO and chief consultant of Lanzhiyang Marketing Consulting Co., Ltd., one of the top ten outstanding marketers in China, winner of "China Outstanding Contribution Award for Brand Building" recognized by eight authoritative media and institutions such as People's Daily Market, special brand consultant of china securities journal, chief expert of China brand magazine, expert lecturer of sales and marketing training alliance, China, one of the top ten outstanding managers in China health care industry, is the most influential marketing planner 100, vice chairman of China International Health Science Society, member of china health care association Health Care Products Market Working Committee, deputy secretary general of Medical Beauty Plastic Surgery Committee of Chinese Medical Association, and vice chairman of China Health Care Marketing Expert Committee.
More than ten years of marketing career, successfully served many well-known brands. Lange Zhiyang, a leading international marketing consulting agency, is one of the "Top Ten Most Influential Brands in China Management Consulting Industry". Now we are specialized in brand planning, public relations communication, news marketing, investment promotion agency, marketing promotion, practical training and other marketing services, and enjoy a high reputation in the industry for its excellent planning, integration and execution capabilities.
How to maximize your value in the market?
Yufei Gelan Yangzhi International Marketing Consulting Company
Ask yourself, every marketer has this wish: I want to be an excellent marketer one day!
However, the days of running around are not bumpy or hard for marketers. It is true that some marketers have succeeded, but most people are still suffering.
It is undeniable that behind their outstanding achievements, they may have paid a lot of difficulties and obstacles that ordinary people can't understand. On the journey full of flowers, they are destined to walk through the road of thorns. The Lange Zhiyang team sincerely advises the 80 million marketers in China to always reflect on themselves when there is no market for your value: Why is there no market for your own struggle value? Where is the glory of your own life? What can I get in my marketing career? How to control the opportunity in your own hands?
As the saying goes, life is short. Whether it is dull or vigorous, it will eventually return to nature after a hundred years. Everyone wants to find a permanent oasis of life, and everyone wants to make life stay for a long time, but the fact is that life is not always an oasis, let alone a permanent stay, and life is short. Lovely marketers should understand that "life is short" and live every day in reality in a down-to-earth and meaningful way.
Optimism-building self-worth
Marketing is the best way to cultivate people, but also full of opportunities to give full play to their talents; In particular, the position of senior marketing staff is challenging, can reflect people's sense of accomplishment, make people well informed and experience a rich life. At the same time, the income is not low, and the position in the enterprise is high, and the work is affordable and valuable. Excellent marketers are even the closest to the position of CEO, which is the cradle of entrepreneurs. The elimination rate of marketers is as high as 25% every year, and the competition, value and difficulty are increasing day by day.
Marketers should think about the development of their marketing career if they want to turn bitterness into pleasure and achieve themselves. What is holding you back from your career development? What are the "intellectual" obstacles to your career development? How to find your own advantages? How to carry out differentiated competitive strategy? Make you change from marketing "work" stage to marketing "career" stage, and finally enter the marketing "career" stage, so as to realize your own market value.
Many members of Lange Zhiyang international marketing consulting organization come from the front line of marketing, and finally return from the battlefield of killing, and all have their own goals and career plans. Combined with the actual marketing experience of team members, it can be summarized as the following questions:
First, do a good job at the grassroots level in the local regional market. Don't complain that your "water chestnut" has been polished by time and you can't give up on yourself. You should learn from it, often learn and sum up yourself;
Second, make full use of time. Work 8 hours, rest 8 hours, and spare time 8 hours. Spare time determines the difference between you and others. Whether you can realize your value knowledge in the future is all within 8 hours after work.
Three, the courage to assume the responsibility and self-restraint of important work, dare to be responsible;
Fourth, make unremitting efforts. Struggle in the front line of the market, but at the same time, we must always broaden our thinking and constantly break through; Use your brain, hands and mouth frequently, constantly exercise yourself and develop yourself;
Five, don't sell yourself short, don't be conceited, think that Lao Tzu is the best in the world, don't break the jar, be unhappy all day and not make progress.
To be an excellent marketer, you must understand your own advantages, what is your core competitiveness, and how to win the attention of the market and enterprises. Have good consciousness and professional quality: honesty, initiative, love of learning, and constantly "equip" their own abilities; Different: have goals, dare to think and do, and can persist; Find your own subjective reasons and keep trying to find ways; Be emotionally stable and considerate when making major decisions. Any field has the backbone of work, and regards career and interest as the sacred duty of their daily work. Whether it is an ordinary salesman, promoter, merchandiser or regional supervisor, one should regard work as a career, you are a professional manager, and regard work as a great cause worth fighting for, and you are a successful life.
Sweat and Tears-Achievement of Spiritual Wealth
A sweaty and tearful marketer has to go through the process from working to being a boss. If you want to be a boss, you must experience the role of an excellent marketer. Everything is for accumulation. The time is ripe to be the boss. When you accumulate to a certain extent, you are an investor. If you don't have enough wisdom and sweat, you can only work for the boss all your life, just for countless bosses.
Every company is pursuing stable development, certain profits, brand market and sustained growth. Every marketer and every enterprise is in a value exchange! So as a marketer, you must measure your value: how much sweat do you shed every day? How big a brain does it take?
Lan Zhiyang always believes that there is no enterprise that does not reward outstanding talents! Every company welcomes people who are loyal, hardworking, capable, effective and efficient. We need to grow up in happiness, be a valuable person, be honest with each other, know our role and position ourselves. As a marketer, we must have a grateful heart and a sincere heart. No matter which company you are in, you should shed your sweat and tears.
If you want to be an excellent marketer, you must constantly improve your knowledge and skills, keep a peaceful mind and professional ethics, and accumulate your own experience in the constant market practice. In addition, you should speak with grades, data and responsibilities, design and plan your work time plan and work progress, strengthen your management by objectives, and clarify your role orientation and career planning at all stages of your career.
In fact, as marketers, what we really sell is not products! Not a service! Not business! Not personal sweat and wisdom, but an excellent and feasible "complete profit plan"! Marketers should be based on reality and hone their will in the hard journey! For example, it is an unshirkable responsibility for marketers to deal with customers, but at the same time they must master a degree: this "degree" needs to be grasped by themselves. Excellent marketers are good at establishing good customer feelings with customers through work, action and thinking on the basis of adhering to the principle of customer and company interests. Whether the professional knowledge and ability are rich; Whether you have a sound personality; Market analysis, judgment and forecast; It will directly affect your position among customers. If you talk all day and indulge yourself, you won't win the respect of customers! People appreciate smart, planned, thoughtful and steady business people! Infect customers with your actions, touch customers with your sincerity, inspire customers with your ideas, and draw customers closer with your customer feelings.
Lange Zhiyang once wrote in the article "Model Market: It is very extravagant to give a regional manager three months" that the biggest enemy of a marketer is himself. When a new day comes, don't complain or encourage yourself: marketers are a little hard on themselves! The biggest enemy is yourself! For those who want it, great achievements, generous salary and beautiful house, work hard! Give the following sentence to enterprising marketers as spiritual wealth to motivate themselves:
If you have wisdom, please give it. If you have no wisdom, please sweat. If you don't have wisdom and don't want to leave sweat, then find a unit quickly.
Begonia flowers look good, not in color, but in charm; Marketing is the same, not appearance, but cultivation.
Great opportunity, once in a lifetime.
Independent thinking-creating growth opportunities
The accumulation of knowledge breadth mainly depends on learning, and the accumulation of depth mainly depends on thinking. With these two things, as a professional marketer, I will always learn to think and make continuous progress.
Everything depends on people's efforts, and people value spirit. In fact, in today's highly competitive market environment, it is more valuable for a marketer to have the spirit of independent thinking and develop the inertia of being good at independent thinking on his own career path.
The problem is that marketers who plunge into the market are often bound by daily chores and cannot think independently and use their brains. The reasons are as follows: first, top-heavy knowledge is shallow, and you can't think independently; Second, I think as long as I obey the leadership and carry it out to the letter, I don't need to use my head; Third, I am afraid of this and that, I am afraid of being tired, I am afraid of being thankless, and I simply do nothing and don't think; Over time, people's creativity and initiative have been erased, so "what's the use of independent thinking?" Or "Why is there no market for my value?" All kinds of feelings.