Edit | Lao Na
Emperor Wen of Sui, a 48-year-old real estate tycoon, had a highlight moment.
On July 17, COFCO Holdings was officially listed on the Hong Kong Stock Exchange. On the same day, a low-key Wenzhou businessman waited for the gong-knocking ceremony under the stage. Until a gong rang, this middle-aged man named Yang Jian immediately became the focus of the audience.
Emperor Wen of Sui, the richest man in Wenzhou, started from a corner of Wenzhou and built COFCO into the top 20 listed real estate enterprises in three years, becoming a "dark horse" in the real estate industry in China. In 20 17, Emperor Wen of Sui ranked 24th in Hurun's list of real estate entrepreneurs with wealth 185 billion yuan. With the successful listing of COFCO Holdings, the net worth of Yang Jian and his wife may soar by more than 654.38+03 billion yuan a day.
Of course, behind the flowers and applause, it seems that it is inseparable from the efforts of two other people, that is, Yang Jian's younger brother Yang Jianping and his cousin Yang Jianqing.
23-year-old property-
"For every 2.5 suites sold in Wenzhou, 1 suite is COFCO"
Wenzhou, a representative real estate industry, witnessed the growth of Zhongliang.
197 1 year, Emperor Wen of Sui was born in a middle-class family in Wenzhou, Zhejiang. But he didn't live the life planned by his parents like people with similar backgrounds, but tried to make a difference in real estate with his keen sense of smell.
Emperor Wen of Sui kept a low profile, and there were not many reports about his early years. However, Emperor Wen of Sui established Wenzhou Xinhua Real Estate Development Co., Ltd. on 1993 with his bold personality and years of experience and contacts, and officially entered the real estate industry. That year, Yang Jiannian was only 23 years old.
Around 2000, 30-year-old Emperor Wen of Sui entered Gusu City and began to expand on a large scale. Huacheng Building, Zhongliang's first real estate, became an instant hit in Suzhou Park. In order to gain enough experience, Emperor Wen of Sui spared no expense to recruit the marketing talents of Sunco Real Estate, gained experience by eating and drinking, and copied it to his own property.
Since then, Yang Jian has successively developed several hot-selling residential and commercial buildings in Suzhou, such as COFCO Tianyu, COFCO Xiangyi Xintiandi and COFCO Xiangyi City, and in 2008, he became the third developer in Suzhou's market share, second only to China Shipping and Vanke.
However, the good times did not last long. Around 20 12 years ago, the private lending crisis led to the collapse of Wenzhou's real estate industry, and a large number of heavily indebted Wenzhou bosses "collectively left". Wenzhou housing prices immediately fell back to a high level, with a drop of as high as 30% in just three months, and the Wenzhou property market bubble burst.
Miraculously, Yang Jian cleverly escaped the disaster. According to reports, before the house price fell, COFCO's 1000 suites in the capital of the Bund were quickly sold out, and COFCO's sales exceeded 654.38+0 billion yuan for the first time.
"The real estate bubble is coming fast and going fast." Emperor Wen of Sui took advantage of the downturn in the property market, constantly copying land in Wenzhou, and gradually occupied half of the property market in Wenzhou. "For every 2.5 suites sold in Wenzhou, 1 suite is COFCO", which has become a popular proverb.
National expansion
I won a piece of land in 3 days and entered the real estate rich list for the first time.
20 15 is the turning point of COFCO.
Prior to this, COFCO's land reserve was concentrated in Zhejiang, accounting for 80% of the project. Emperor Wen of Sui, who is not satisfied with being only a local leader, plans to expand for the second time and then move the headquarters of COFCO to Shanghai.
Emperor Wen of Sui recruited soldiers and made many visits, wooing Huang Chunlei, chairman of Qiyuan, and appointed him as the president of COFCO. And successively signed strategic cooperation agreements with Minsheng Bank, Shanghai Pudong Development Bank, China CITIC Bank, Ding Xin Great Wall and other financial institutions, and obtained financial support of more than 20 billion yuan.
20 16, COFCO officially opened its expansion in Zhang Zhilu. Emperor Wen of Sui said, "COFCO's strategic direction is to deepen the Yangtze River Delta, face East China, radiate the whole country and look at the world. In the future, we will continue to expand the territory of the Yangtze River Delta, Pearl River Delta, Bohai Bay and the central and western regions. "
Although there is a lot of financial support, it is still a drop in the bucket for COFCO's development strategy, and the operation of funds will be the key to success. Therefore, Yang Jian adopted the operation mode of "fast-forward and fast-out, small steps and quick running, high opening and low walking" for layout.
At first, COFCO asked for three months to start construction, six months to start business and eight months to withdraw cash. Later, COFCO learned the "456" model of Country Garden, requiring four months of opening, five months of cash flow recovery, and six months of sales return for secondary investment.
In the general direction, COFCO is still dominated by third-and fourth-tier cities. "If the layout of first-and second-tier cities is large, the layout of third-and fourth-tier cities is to drive a BMW mini. You drive 10 big Ben, I drive 50 BMW mini, I still have a good chance. " This is a word widely circulated by Emperor Wen of Sui in the industry.
"Crazy" COFCO is "crazy" on the road at an alarming rate. In 20 16, COFCO won nearly 70 plots of land at an average rate of per week 1 block; In 20 17, more than 100 plots of land were acquired at an average speed of three days. The business scale has also doubled from 100 billion to 30 billion, 80 billion or even100 billion.
At the same time, Yang Jian's personal wealth soared.
20 1 717/On October 30th, Hurun Research Institute released Hurun Real Estate Entrepreneur List 2065 438+07, and146-year-old rich people attracted attention. He is Emperor Wen of Sui. This is the first time that Emperor Wen of Sui has made the Hurun list of real estate entrepreneurs, ranking 24th with a value of 65.438+085 billion yuan. Among the new 10 people, he is the youngest 1.
On the eve of listing, the action is constant.
Cousin acted as a "back-pot man", and the husband and wife's net worth soared by 65.438+0.32 billion a day.
Yang Jian is still not satisfied. He set another goal for Zhongliang: going public.
In 20 18, COFCO ranked among the top 20 real estate enterprises in China with total sales exceeding12 billion. According to the prospectus, COFCO achieved an annual revenue of 30210.50 billion and a net profit of 2.526 billion, nearly five times that of 20 17.
However, the listing of COFCO is not smooth. It submitted its listing application to the Hong Kong Stock Exchange for the first time on June 20 1 18, and was later judged as "invalid" because it failed to complete the listing for more than 6 months. Since then, COFCO Holdings has submitted a new version of the listing application again and passed it smoothly.
In fact, behind the listing of COFCO Holdings, it may be inseparable from the efforts of Emperor Wen of Sui's younger brother Yang Jianping and cousin Yang Jianqing.
In order to carry out the IPO smoothly, Emperor Wen of Sui reorganized in China, simplified the company structure, and transferred Zhejiang COFCO Real Estate to his cousin Yang Jianqing.
Regarding the reasons for the transfer, COFCO Holdings revealed in the prospectus that Yang Jianqing joined COFCO at the age of 18, hoping to start his own real estate business before starting the listing plan. In addition, because Emperor Wen of Sui has been focusing on the real estate business of Shanghai Zhongliang Enterprise for a long time, he moved Zhejiang Zhongliang Real Estate to Yang Jianqing to give him a good start.
It is reported that the consideration for this transfer is14120,000 yuan. With the end of the transaction, on September 5, 20 18, Zhejiang COFCO Real Estate Co., Ltd. was renamed as Zhejiang Tian Jian Real Estate Co., Ltd., and the actual controller of the company was Yang Jianqing.
It is worth mentioning that Emperor Wen of Sui's younger brother Yang Jianping also served as the vice chairman of Zhongliang Real Estate. However, in August of 20 16, Yang Jianping left Zhongliang and became the president of China Real Estate (later merged with CCCC Real Estate and renamed CCCC Real Estate).
In September of the same year, China Real Estate announced that it planned to set up a project company together with Wenzhou Zhongliangshun Real Estate. As the actual controller Emperor Wen of Sui is the family member of Yang Jianping, the general manager of China Real Estate, the above matters constitute related party transactions. It is for this reason that the relationship between the two brothers surfaced.
However, from 2065438 to May 2008, Yang Jianping resigned as the president of CCCC Real Estate. On the eve of COFCO's listing, Yang Jianping's new destination once aroused doubts. What Yang Jianping did during this period may only be known to himself.
On July 17, COFCO Holdings was officially listed on the Hong Kong Stock Exchange. After the first day of listing, it rose, hitting a maximum of HK$ 6.22 and finally closing at HK$ 5.95, with a total market value of HK$ 2 1 100 million.
It is reported that Yang Jian holds 8 1.48% shares of COFCO Holdings, and his spouse may hold 1.68% shares. According to the calculation of 83. 16% shares held by two * *, the couple's net worth may increase by over HK$ 654.38+0.5 billion, or about 6543.8+0.32.
Generally speaking, in just three years, Yang Jian led COFCO from Wenzhou to the whole country, and its strength is obvious to all. However, with the successful listing of COFCO, where will this real estate dark horse come next?