There are many forms of promotion in the circle of friends to meet different promotion needs: promoting brand information, event information, official WeChat account, application download, card coupons, and local store services (such as catering and training).
1. Push brand information and event information
2. Push the official WeChat account to suck powder
3. Push the APP to download
4. Push WeChat card coupons
5. Push local store services
In order to promote the store service, the location and name of the store will appear at the bottom of the advertisement. Click to jump to the store address and navigate to the store.
How much is the advertising fee for WeChat friends circle?
The advertising fee for the circle of friends is CPM, that is, the fee is charged in units of 1000 exposures.
1. Booking for purchase
According to the charge of thousands of exposures, the price of different advertising areas is different, and the budget of a single advertisement needs more than 50 thousand.
2. Local store services
The charging method is in the same plan. For offline stores, the budget for a single launch only needs to be above 300 yuan.
3. Bidding for purchase
Only ordinary cities are supported, and the lowest bid is 30 yuan.
Advertising Practice in WeChat Friends Circle-Process
What is the advertising process of WeChat friends circle?
The first step in actual combat is to understand the process, cycle and so on. To plan ahead.
Of course, the first thing is to open an account. Some people don't open an account in advance, but cram for it until they want to launch it. All kinds of relationships are accelerating, and the audit is very passive. Suggest that they can open an account first. If you don't vote, you can familiarize yourself with the background settings and requirements first.
If you have done it yourself, you can skip this part and go straight to -6. Some thoughts on WeChat friends circle based on data)
1 account opening
Please register and open the required accounts and functions first:
Before placing an advertisement in a circle of friends, you need to apply for opening the corresponding advertising qualification, which mainly includes three steps: registering a public account, applying for WeChat authentication, and opening the advertiser function, which takes an average of 5 working days.
2 make advertisements
Clear promotion objectives:
Brand activities, application downloads, or official WeChat account promotion; Choose the advertising form: print advertising or video advertising; Select the purchase method of this advertisement: reservation purchase or bidding purchase. The system will recommend appropriate placement settings according to different placement purposes of advertisers.
3 program audit
Wechat writes the feedback of audit opinions within 24 hours, indicating that it is a working day. Plus possible amendments and re-submission, it is recommended to advance at least three working days.
4 online advertising
After the approval, you can feel at ease. Before the advertisement goes online, you can configure some preview whitelists to ensure that someone can see this friend circle advertisement 100%, and add their own micro-signals to the backstage whitelist, such as the boss, such as the person in charge of important cooperation channels, no more than 40 people. In addition, it should be noted that the preview whitelist is limited to domestic resident users, and micro signals must be submitted, and mobile phone numbers or QQ numbers are not supported; Users who preview the whitelist should pay attention to the official WeChat account.
5 effect tracking
Support online real-time monitoring of various data.
In the process of advertising, advertisers can monitor various data indicators online in real time. Within 3 working days after the end of the advertisement, advertisers can view the closing report online, fully understand the advertising effect, and optimize the follow-up advertising strategy according to the data.
What is the advertising charge for WeChat friends circle?
When the process is over, let's talk about money first. After all, this is probably the first question asked by the boss. How much does WeChat invest, how to charge, how to monitor, and how much is a CPM?
In fact, 50,000 advertisements in the WeChat circle of friends can be voted, instead of100,000 as mentioned in some reports. But if you really want to invest 50 thousand, it may be gone in the blink of an eye.
The advertising of WeChat friends circle is mainly CPM, with a minimum budget of 50,000 yuan at a time, and the unit price is determined by the advertising area. At present, the distribution areas are mainly divided into three categories: core cities, key cities and ordinary cities. The specific cities included in each category and the corresponding exposure unit price are as follows:
1. Core cities: graphic advertisements charge per thousand exposures 150 yuan, video advertisements 180 yuan, including Beijing and Shanghai.
2. Key cities: charge per thousand exposures, with graphic advertisement 100 yuan and video advertisement 120 yuan.
Including Guangzhou, Chengdu, Shenzhen, Hangzhou, Wuhan, Suzhou, Chongqing, Nanjing, Tianjin, Xi, Shenyang, Changsha, Qingdao, Ningbo, Zhengzhou, Dalian, Xiamen, Jinan, Harbin and Fuzhou.
For example, if an advertiser places a friend circle graphic advertisement in Guangzhou and Shenzhen with a budget of 300,000, then the advertiser's advertisement will gain 3 million exposure in at least two regions.
3. Ordinary cities: 50 yuan, a print advertisement, and 60 yuan, a video advertisement with every thousand exposures, including other cities except the above 22 cities.
For example, if an advertiser places a friend circle graphic advertisement in Dongguan and Zhangzhou with a budget of 300,000 yuan, then the advertiser's advertisement will gain 6 million exposure in at least two regions.
In addition, according to the situation, some exposures are free. Wechat is defined as giving exposure: during the launch period, the same user browsed the advertisement more than 1 time in 5 minutes, or browsed it more than 8 times during the whole launch period.
Different delivery quotas and different presentation forms.
This is really a pit. When many companies decided to launch a circle of friends, they were also in high spirits at the beginning, ready to plan a better H5 scheme than BMW. In the end, they didn't find 1 10,000, and WeChat only gave you an external picture. So we can basically estimate the release situation through the external map.
1. Ordinary customers: the budget for a single launch is within 1 10,000.
* Advertising support 1 external configuration.
* Details page supports the use of official WeChat account graphic messages or H5 pages with fixed template style.
* The "View Details" text chain supports more choices: view details, download apps or book activities.
2. Senior customers: the budget for one-time investment is 654.38+0,000 to 5 million.
* Advertising support configuration 1, 3 or 4 external images.
* Support video advertising: 6 seconds for the outer small video and 300 seconds for the complete video.
* Details page supports the use of official WeChat account graphic messages, H5 pages with fixed template style or customized H5 pages (customized H5 pages can support up to 2 pages).
* The "View Details" text chain supports more choices: view details, download apps or book activities.
3.VIP customers: the budget for a single launch exceeds 5 million.
* Advertising support configuration 1, 3, 4 or 6.
* Support video advertising: 6 seconds for the outer small video and 300 seconds for the complete video.
* Details page supports the use of official WeChat account graphic messages, H5 pages with fixed template style or customized H5 pages (customized H5 pages can support up to 6 pages).
* The "View Details" text chain supports more choices: view details, download apps or book activities.
seek procurement tenders
Bidding is suitable for advertisers who need to flexibly set the delivery time and reserve space to continuously optimize the advertising content.
1. Core cities &; Key cities: bidding is not supported for the time being.
2. Ordinary city: lowest bid 30 yuan/1000 exposure.
At present, the service standards supported by bidding procurement are as follows:
* Advertising support 1 external configuration.
* Details page supports the use of official WeChat account graphic messages or H5 pages with fixed template style.
* The "View Details" text chain supports more choices: view details, download apps or book activities.