Role differences between coaches and consultants in enterprise management and cases

Coaching technology is a new industry in China!

"Coaching skill" comes from sports and is an important support for athletes to win the championship and the gold medal. Management coaching originated in Europe and America, with a history of only 15 years.

? In 1980s, "coach" was introduced into the field of enterprise management, and "enterprise coach" came into being. The word coach first appeared in sports. In 1975, Tim Golve, an American tennis coach, claimed that he had found a way for anyone to learn to play tennis in 20 minutes without "teaching". This incident aroused the interest of American TV stations, and they decided to send reporters to cover the scene. In the interview, the reporter found a very fat woman named Molly, who had never played tennis, and asked Tim Golve to teach her. Tim Golve saved Molly from worrying about the right posture and steps, and from trying her best. Just focus on tennis. When the ball flies, catch it with the racket. If it catches it, shout "hit". If the ball falls to the ground, shout "missile".

? Tim Golve then told Molly to pay attention to the curve of the ball and listen to the sound of the ball. Focusing on the ball, in this kind of attention, Molly and the surrounding audience obviously feel that there are more opportunities to hit the ball and less time to swing. In the last three minutes, Tim Golve's successful coach Molly served is the most difficult part of tennis. Tim Golve explained: "I didn't teach her tennis skills, I just helped her overcome her inherent consciousness that she can't play."

? After this video was broadcast on TV, it caused AT & amp; Out of the interest of the company's top management, they invited Tim Golve to the company to give lectures to the managers. In the process of teaching, managers keep recording in notebooks. After class, Tian Gaowei found that the vocabulary related to tennis could not be found in the manager's notebook, and the whole article was about enterprise management. It turned out that top managers transferred the coaching method on the sports field to enterprise management. As a result, a brand-new management technology coaching technology was born.

? Two cases of coaching skills:

1. From the mirror of coach's technical case

? There is a short story about a building where people are in a hurry to go to work, so they keep pressing the elevator button while waiting for the elevator. Even if someone presses it, people will press it again and again out of habit and impatience. In this case, the button is easy to break. The management office issued a notice and wrote slogans in many ways, with little effect. Later, someone gave them an idea and put a mirror on the button. When the elevator people are anxious to press the button, they will not be so impatient when they see themselves in the mirror. The situation that the button is easily damaged has been improved since then.

Short story, great inspiration. We compare the coach to a mirror because the coach plays a similar role. As the saying goes, "people have self-knowledge" and the word "expensive" shows that very few people are really comfortable.

? A general manager shared that when he was just promoted to general manager, he felt that he couldn't see or hear anything, like a blind man and a deaf person. Subordinates don't want to tell themselves the truth and can't see themselves clearly. So he called the coach.

2. The introduction of coach's technical cases, and the enlightenment of Galway's tennis throwing and catching.

In Shanghai Coach Forum, Tim Golve had a field practice of throwing and catching the ball.

? One participant shared after practice: At first he couldn't catch the ball because his attention was on Tim? Golve, not tennis. Later, he adjusted his attention direction and did it.

? "The coach helped him improve his focus on the goal. But coaching is not your goal. " Tim Golve said.

? In business, sometimes a salesperson's attention will shift to his supervisor instead of paying attention to the customer. He forgot that his goal (which is also the goal of the supervisor) is business achievement. Just like the practitioners do on the stage.

? Actually, a coach or supervisor doesn't need your attention at all. They just want you to get what you want.

Tim Golve wrote a book called The Secret of Pursuing the Inner Work. The core principle is called concentration. He explained: When we devote ourselves wholeheartedly, our self-intervention will naturally disappear. When you concentrate completely, there is naturally no room for self-fear or doubt.

Through the appearance of Tim Golve, we can sum up his secret-focusing on the most valuable things.

(B) the difference between coaching skills and consultants

? In the past, it was very popular for enterprises to hire consultants. Many management consulting companies use a set of fixed processes and methods to serve a variety of customers. The successful methods of these experienced managers are all based on their past experience and resources, and even some improper means. Times have changed, and these old ways will lead to the laughing stock of "carving a boat for a sword".

? I once came into contact with a brand management consultant of Wahaha Company and was considered as one of the top ten brand management experts. He used the successful experience of the richest man in China to coach these small and medium-sized enterprises. As a result, it is conceivable that none of the enterprises he coached achieved the expected results, and even lost one!

? The core of coaching technology is not to give the method, not to give the answer by the big consultant who occupies a high position, but to occupy the position of the coach, to inspire the coachee and let the coach understand for himself. How to play tennis in front is a bit like sparring, so that the coachee can see his own shortcomings!

? Confucius became an educator because he knew how to teach students in accordance with their aptitude! Give students different education methods according to their characteristics!

? Coaches are often team training. How can a team win on the football field? Not everyone can shoot well, but also a good goalkeeper. Otherwise, if there is something wrong with your defense, even the best center will sigh! This is a question of teamwork!

? The core of coaching technology is to help the coachee to define the goal! Through a series of methods such as listening, asking questions, distinguishing and responding, the coach lets the coached know his own direction, his own value and the direction of life!

? A small boss was going to the supermarket to buy brooches for the record, but he was attracted by a beautiful girl selling villas next to the supermarket. Later, he went to the villa and paid a deposit! I found that I didn't buy what I wanted.

The goal is unclear, take a step at a time! Follow your feelings, walking often forgets your original direction.

? Many small bosses have obvious shortcomings and don't know what they want. They are often monkeys breaking sticks-forgetting the east and the west, or picking up sesame seeds and throwing watermelons!

? A boss who sells travel gifts has squeezed tens of millions of goods, and the annual rent of the warehouse alone is hundreds of thousands! Seeing that online sales were better, he found someone to make a website. He spent 0.2 million/200 thousand and found that the function was not strong He simply found a large group of people to start an online company, invested millions, and the website has not yet been operated. No money! I'm busy raising money now.

? A business owner was going to open a hotel, but later found it difficult to do so. Simply invest in a hotel and put the products directly in the hotel. Later, there were more and more hotels. I found that the decoration business of the hotel was also very good, so I started to do decoration. Finally, I found that I had invested money for several years, but the project was at a loss.

? When we coach business owners, we will first ask the business owners the purpose of setting up a business and what is the mission of the business. Make clear your own goals, and let him make clear the main direction of the enterprise from many branches and festivals.

Which investment project is more profitable?

Which sales method is the easiest to clinch a deal?

What kind of customers are most likely to become repeat customers?

? Enterprise coach is to tap the potential needs of enterprise bosses by constantly asking questions and discover those excellent qualities of the bosses.

? If you know more about coaching skills, you can contact 1772 1257796 via SMS or WeChat.

E-mail :784089090@qq.com.