PR is the abbreviation of public relations, also known as proxy communication (English: public relations, so it is often called PR or public relations). Mainly engaged in information release, relationship coordination, image management consulting, planning, implementation, service and other management functions.
Including publicizing the success of the organization, reducing the impact of organizational failure and announcing changes. Similar to the face in China's traditional interpersonal relationship. The nature of the public relations industry makes it inevitably have close ties with the media. At present, the enterprises in Chinese mainland's public relations industry are close to customers and media, so they are mainly distributed in Beijing, Shanghai and Guangzhou, as well as Chengdu and Wuhan.
Extended data:
Public relations is a management function, and policies and procedures are formulated to gain public understanding and acceptance. It is a conscious management activity. The establishment of good public-private relations in an organization needs the planning of good public-private relations activities to implement and realize.
Successful enterprises have many ingenious crisis public relations strategies, which are the "conspiracy" of crisis public relations. The technical means of enterprise crisis public relations is not a day or two or money can be measured, it is a strategy and a planned concept. It doesn't matter. What is important is that corporate crisis public relations has a certain ability to help enterprises cope with the crisis.
Baidu encyclopedia-public relations