Since the establishment of 1995, Huatie Media has successfully built a media communication platform with a brand-new concept, relying on the perfect network and strong passenger transport operation foundation of China Railway, strong capital investment background and strong market operation ability, and excellent business philosophy and excellent corporate culture. As the most professional flagship operator of railway media, Huatie Media knows the true meaning of advertising market, fully understands the characteristics of railway audience and customer needs, and provides effective communication services for customers with professional communication perspective and unique business philosophy.
[Edit this paragraph] Media resources
Railway bureaus (group companies) across the country have 16 media networks, with more than 1400 high-quality train resources; A media management system with more than 120 people, perfect execution ability, complete service network system and perfect service process has been established in 28 important railway hub cities across the country to provide customers with full tracking services.
[Edit this paragraph] Railway resources
1995 -2005 successfully obtained the right to operate in-car advertising media in most provinces and cities in China, such as Beijing, Shanghai, Guangzhou, Nanjing, Chengdu, Wuhan, Guangzhou, Xi 'an, Zhengzhou, Harbin, Jilin, Shenyang, Lanzhou, Yinchuan, Urumqi, Fuzhou and Jinan.
In 2005, China Railway Media acquired the advertising rights of all trains in South China, which belongs to Guangzhou Railway Group Corporation, and successfully entered the Pearl River Delta economic circle.
In 2006, all the train media in Jiangsu, Zhejiang, Shanghai and Anhui under the jurisdiction of Shanghai Railway Bureau were bought out, and then all the train media resources in Chengdu and Chongqing under the jurisdiction of Chengdu Railway Bureau were bought out.
In 2007, Huatie Media successively reached comprehensive strategic cooperation with Shenyang Railway Bureau and Liuzhou Railway Bureau, and all the train media under the jurisdiction of Dalian, Shenyang, Changchun, Nanning, Liuzhou and Guilin were included.
In 2008, China Railway Media exclusively bought out all the train advertising rights in the Beijing-Tianjin-Hebei region under the jurisdiction of Beijing Railway Bureau, and basically completed the layout of railway media resources in major cities across the country. Subsequently, with its strong strength, it controlled the advertising management right of the trains under the jurisdiction of Harbin Railway Bureau, thus realizing the full coverage of railway media in Northeast China, North China and East China.
In 2009, Huatie Media took the lead in owning the exclusive development rights of EMU media under the jurisdiction of Beijing Railway Bureau and Shenyang Railway Bureau, which opened the curtain for Huatie Media to enter the high-end railway media. Subsequently, the recruitment of train media in Guiyang section of Chengdu Railway Bureau was completed, and the full coverage of railway media in Southwest China was basically realized.
On 20 10, China Railway Media once again successfully obtained the exclusive right to operate the media development of Guangzhou-Shenzhen EMU under the jurisdiction of Guangzhou Railway Group Corporation, further expanding its occupation of the high-end railway media market.