1, an ideal professional high-end platform. Refrigeration magazine is one of the members of the strategic organization structure of the Leaders' Prophet Planning Alliance, which is strongly supported by China Planning and Research Institute. It is a professional publication for manufacturers, distributors and accessories suppliers in the field of air conditioning and refrigeration, which embodies authority, pursues the forefront, pays attention to practicality and strengthens services. It takes "providing first-hand reference materials for business decision-makers to grasp the macro-situation of the industry and providing detailed market procurement guidelines for industry buyers" as the market positioning, adheres to the publishing policy of "pointing to delivery, inter-bank distribution, branding and leading the industry", and conducts research on development strategy, frontier ideas exchange and refrigeration industry. It is one of the high-end platforms for central air-conditioning enterprises to establish the right to speak in the industry, build brand influence and expand investment channels. It is an ideal media for manufacturers and brand manufacturers in refrigeration industry to establish brand image, publish investment promotion and brand cooperation, and an effective platform for agents and retailers in refrigeration industry to publish cooperation information and enhance their image.
2, beautifully printed, widely distributed, with publicity and collection value. The international standard of refrigeration industry magazine is 16K full-color coated paper printing, 1 issue every month and1issue every year. 30,000 copies are issued regularly in each issue, with characters as the main cover. Every trade show will be printed, with an average circulation of more than 5 people and a preservation rate of more than 98%, ranking in the forefront of similar trade publications. Since the magazine was founded, its professionalism and brand culture have been widely recognized by the industry. At present, it has become a professional magazine promoted by decision makers in the industry.
Release scope: brand enterprises in air conditioning and refrigeration industry account for about 45%; Industry exhibitions and major conferences account for about15%; Excellent dealers with a turnover of over 10 million and a distribution network, with a circulation of about 20%; Design institutes of engineering companies account for about10%; Ministry of Construction, Ministry of Science and Technology, Energy Bureau and other relevant national ministries and commissions, accounting for about 5%; Exchanges at home and abroad, accounting for about1%; Media reporters and financial media in the air conditioning and refrigeration industry account for about 3%; Others account for about 1%.
3. Take "The First Brand of China Refrigeration Industry Magazine" as the goal. Refrigeration Industry Magazine adheres to the tenet of "effective communication and service for manufacturers" and aims at "the first brand of China Refrigeration Industry Magazine". "Refrigeration Industry" magazine deeply analyzes the hot issues in the refrigeration industry market, comprehensively reports the market trends and trends, tracks the latest information of refrigeration industry in various regions of the country, introduces relevant marketing cases, spreads corporate culture and humanistic spirit, and further expands professional exchanges, planning and information services based on the socio-economic structure of refrigeration industry and market.
4. Authoritative major. The magazine "Refrigeration Industry" is sponsored by Refrigeration Industry Magazine, with strong support from China Refrigeration Society, Beijing Refrigeration Society, Shandong Refrigeration Society, Shanghai Refrigeration Society, Shaanxi Refrigeration Society, Xinjiang Refrigeration Society, Hunan Refrigeration Society and Hubei Refrigeration Society. Has a strong team of experts: Wu Desheng (Vice Chairman of China Refrigeration Society and Chief Consultant Engineer of Beijing Architectural Design and Research Institute), Wang Ruzhu (Chairman of Shanghai Refrigeration Society and Vice Chairman of Solar Energy Society), Huang Qinghong (Senior Consultant of Shanghai Stuart Warner Air Conditioning Equipment Co., Ltd.), Wu Boyang (Executive Deputy Editor of Refrigeration Technology of Shanghai Refrigeration Society), Gu Jianzhong (Former Vice President of Shanghai Commercial Design Institute and Vice Chairman of Shanghai Refrigeration Society), Lu Shixun (Professor of Shanghai Maritime University, former director of Refrigeration Society, editor-in-chief of Refrigeration Technology), He (Vice Chairman of Ventilation and Air Conditioning Branch of China Installation Association, member of National Engineering Construction Standard Design Expert Committee of Ministry of Construction), Chen Yudong (Director of Institute of Refrigeration and Thermal Energy Engineering of Tongji University, member of Building Energy Conservation Professional Committee of China Architecture Society, and expert in Shanghai's construction project evaluation), Xu (General Branch Secretary of China Thermal Energy Engineering, expert judge of Shanghai's construction project bidding and evaluation, for a long time.
First of all, "golden section" is a kind of intimate service. Refrigeration magazine has set up a number of P "golden plates" to provide you with intimate services:
News section: disseminate the latest hot information in the industry and pay attention to the development, application and promotion of new technologies and products in the industry; Pay attention to excellent corporate culture, corporate development planning and corporate brand operation, and show the economic latitude of corporate style.
In-depth column: conduct in-depth reports and comments in a large space, dig the truth behind the incident from the policy level, industry level and consumer level, analyze the national industrial policy, analyze the industry situation and look forward to the industry development trend.
People section: the cover characters mainly introduce their corporate strategy, management, culture, technological achievements, channel construction, products and so on. Elite interview shows the brand of the enterprise through the soft text report of the person interview, which invisibly enhances the brand value of the enterprise.
Marketing management section: pay attention to the industry channel dynamics and advanced channel management concepts, and analyze the subtle relationship between manufacturers and distributors. It involves dealer management analysis, competition analysis, dealer market characteristics, regional market analysis, dealer management experience, end-user problem feedback, etc. It provides reference and guidance for the human resources management departments of enterprises in the industry and on-the-job and job seekers, involves the interpretation of the puzzles and difficulties of human resources management in the industry, and spreads advanced management experience and skills. Introduce commodities and technical knowledge to marketers and improve their basic quality.
Science and technology section: pay attention to the latest and most cutting-edge technologies in refrigeration field, display the latest scientific research achievements in the industry, and provide a platform for technical exchange and achievements display. It is a stage for corporate image and product display to display classic and excellent projects in the industry and exchange experience in product application. Introduce new refrigeration products, new performance, new purchase points, new policies and new business opportunities.
Brand plate: report the important events and focus of the industry, analyze and exchange the practical experience of all P links in the industry, explore and promote excellent enterprises and products from a broad and unique perspective, pay attention to and record countless industry experts and excellent brands who have made outstanding contributions to the development of the industry from a unique perspective, and strive to build the visibility, reputation and trust of enterprises. Display the brand in a unique way, so that enterprises can be in an invincible position in the market.
Market part: analyze the new trend, new demand, brand share and agent status of regional market.
Thematic section: discuss major issues in the industry.
Second, the advantages of refrigeration industry magazines
(1) Market research: The refrigeration industry provides various market research and analysis reports as required. Including industry market environment, manufacturers' market activities, manufacturers' advertisements, manufacturers' communication and publicity, and special market survey reports.
Market planning: the refrigeration industry can keep abreast of the latest market information, track the market situation at any time, fully understand and master the market dynamics of the target industry, analyze the competitors' activities of customers, make full use of our leading position in accurately grasping the market dynamics and utilizing the development trend, and formulate a forward-looking overall marketing strategic plan that meets the market requirements.
Marketing activities: The refrigeration industry focuses on the refrigeration industry, and is very familiar with its operation ideas and good marketing communication skills. Able to plan and operate large-scale public relations activities, including press conferences, seminars, various promotional activities, product exhibitions, ribbon-cutting, signature, donation and other ceremonies and various celebrations. At the same time, all kinds of activities will be integrated into the overall marketing plan of customers. In addition to making full use of the immediate influence effect of the activity to improve the media's attention rate and attract the public's attention, a series of follow-up systematic public relations operations are also carried out, which makes the effect of public relations activities sustainable in time and greatly magnifies the influence of market activities.
Daily communication: After in-depth communication with customers to determine the purpose and core of public relations activities, the refrigeration industry closely plans and implements communication programs around the purpose of the activities. From the proportion of the overall manuscript category and content, to the writing and editing of each manuscript, to the release, tracking and feedback of the manuscript and the matching press conference and interview activities, the implementation process is organically unified, more comprehensive and professional.
Annual soft-text packaging report: according to the annual plan of the enterprise and the characteristics of different seasons, it tracks and reports every new highlight of the enterprise in real time, and distributes soft-text to dozens of print media and online media as required to improve the influence of the enterprise and expand its communication (note: publicity is divided into hard advertising and soft-text publicity, and the effect of soft-hard interaction is greatly increased).
Brand diagnosis: Problems and puzzles in the process of refrigeration brand marketing are answered by experts on the spot.
Information comments: the latest enterprise trends, regional market information, industry policies and regulations, important product information and other hot comments.
Brand Report: China Refrigeration Brand Competitiveness Analysis Report (under planning) is a series of large-scale authoritative industry analysis reports, which is an indispensable basis for domestic and foreign refrigeration practitioners to understand and grasp the development "format" of China refrigeration industry and carry out market expansion, business decision-making, investment and financing cooperation, industry investigation and research, etc.
Special feature of this magazine: deeply analyze the characteristics of the current refrigeration industry and the cause and effect of the latest news events.
Business humanities: focus on the media culture of magazines, approach successful refrigeration people, and explore their management and mental journey. Including business celebrities, interviews, business speeches and other columns.
Refrigeration business information: the latest development of enterprises, focusing on the practicality and information of magazines.
Third, the special issue of refrigeration industry enterprises.
Tailor-made for enterprises, spread corporate culture, and build corporate brand highland.
(1) special issue catalogue
Cover people/in-depth reports/people's articles/executives/products and markets/development articles/dealers/corporate culture articles/major events articles /CEO's talk articles/three-page advertisements with two covers, three covers and a back cover, etc. , 48 pages in total.
(2) Editing and design of refrigeration industry (printing expenses shall be paid separately by the enterprise).