Including domestic and international status, intellectual property status and development trend; The significance and function of technological breakthrough in industrial technological progress; Possible industrial scale and market prospect of the project.
Second, the domestic and international market analysis
Including the international market situation and future growth trend of products, international market competitiveness and the possibility of replacing imports or exports; Domestic market demand scale, product development prospect, competitive advantage and market share in the domestic market.
Three. Main development and construction contents of the project
Including the main scientific and technological research contents, project objectives and development tasks of the project.
Four. Technical scheme for project implementation
Including the technical route of the project, the rationality and maturity of the process, the advancement and innovation of key technologies; Comparison of product technical performance level with similar products at home and abroad; Advantages of the project undertaker in implementing this project.
Verb (abbreviation of verb) The existing basis of project implementation
Including the place of registration, ownership structure, assets and liabilities, personnel composition, main business and products, production scale, main equipment and technical level, operating conditions in recent years, etc.; The ability to digest, absorb and innovate imported technology; Enterprise qualification, credit and financing ability, etc.
Project organization and personnel arrangement of intransitive verbs
Including the organizational form of the project, the operation mechanism and division of labor of Industry-University-Research League; The implementation place of the project; The main information of the person in charge of the project undertaking unit and the person in charge of the project; Personnel arrangement for project development.
Seven. Project implementation schedule
Including project stage assessment indicators (including main technical and economic indicators, possible patents, especially invention patents and foreign patents) and time node arrangement; Project acceptance index.
Eight. Requirements and sources of project funds
Including the total investment estimation of the project, financing plan (including self-owned funds, bank loans, special funds for revitalizing the city through science and education, and supporting funds for promoting departments, etc.). ) and investment use plan.
Nine. Analysis of economic and social benefits of the project
Including the production cost, sales revenue and profit and tax estimation of the project in the next three or five years; Dynamic financial analysis of financial internal rate of return, investment payback period, investment profit rate, financial net present value and other indicators; Will benefit from analysis.
X. Project risk analysis and countermeasures
Including project technology, market, capital and other risk analysis and countermeasures.
XI。 Other matters that need to be explained.
Twelve. Related accessories
1. Business license for industrial and commercial registration of the project undertaker (copy);
2, enterprise qualification certificate, patent certificate, special industry license and product award certificate (copy),
3. Balance sheet, income statement, cash flow statement and audit report of the previous year (copy);
4, the project bank loan commitment, proof of its own funds (original);
5. If the project has basic construction contents, it also needs opinions on project planning, land and environmental protection (copy);
6. Other supporting materials or documents related to the project.
Question 2: How to write the project plan?
Question 3: How to write the company summary: This part should introduce the company's main industries, products and services, the company's competitive advantages, the place and time of its establishment, the stage it is in, and other basic information. Company business introduction: introduce the company's purpose and objectives, the company's development plan and strategy. 3. Products or services: introduce the company's products or services, describe their uses and advantages, related patents, copyrights and * * * approvals. Revenue: introduce the company's revenue sources and predict revenue growth. 5. Competition and marketing: analyze the existing and future competitors, their strengths and weaknesses, as well as the company's corresponding advantages and methods to beat competitors. Make a marketing plan for the target market. Management team: introduce important people of the company, including positions, work experience, education level, etc. Full-time employees of the company, the number of employees, and what positions are available. Financial forecast: the company's current financial statements and five-year financial statements forecast. Investment exit mode (open market, stock repurchase, sale, merger or merger). Capital structure: the company's current and future fund raising and use, the company's financing method, and the capital structure table before and after financing. Attachment: materials supporting the above information: management resume, sales manual, product drawings, etc. Other places that need to be introduced
Question 4: How to write the project development plan? 1, with clear development direction.
2. Focus and core of the project
3. Objectives
4. Market prospect and prospect
5, the specific steps of implementation
6, the timeliness of implementation and people, machines and things.
7. Corresponding cooperation departments and support.
8, the final effect
Question 5: How to write the project plan? To write a good plan, we must first grasp what investors are concerned about and where the highlights of the project are. It is best to combine the two and try to find out the best interests of investors in detail!
Wish you success!
Question 6: How to write a business plan? The quality of business plan often directly affects whether you can find a partner and get policy support such as project financing. Zhongzhe Consulting suggests that you should consider the following questions when writing a business plan. I hope you can succeed!
The first point: the concept is put forward to let others know what you are selling;
The second point: define customers, and the scope of customers should be very clear. For example, successful men are customers, so what are the criteria for successful men?
Number three: Identify your competitors. Have you ever been sold? Is there a substitute? Whether the relationship between competitors and you is direct or indirect;
The fourth point: team ability, do you know what you want to sell? For example, if you run a beauty salon and the beauty teacher doesn't do it and you can't find anyone, will you be beautiful?
If you don't have this ability, at least your partner should be able to do it, or have the ability to appreciate it, otherwise it's best not to do it;
Fifth: Self-owned capital can be cash or tangible or intangible assets. It is necessary to know where there is how much money, how much part, and how much you can borrow;
Sixth point: sustainable business plan, when the business is done, what is the future plan.
The following is the general format of a business plan:
Chapter I Overview of the Project
1. 1 company basic information
1.2 product introduction
1.3 Brief introduction of business model
1.4 development goals
1.5 financing methods and capital requirements
1.6 listing plan
Chapter II Summary of Contents
2. 1 Basic company information
2.2 Introduction of main business
2.3 Introduction of Operation Mode
2.4 Development goals
2.5 Achievements have been made.
2.6 Capital requirements
Chapter III Company Introduction
3. 1 Company Profile
3.2 Governance structure
3.3 Management Team
Chapter IV Products and Services
4. 1 Description of products and services
4.2 Product and service market
4.3 Advantages of products and services
4.4 Product and service planning
4.5 Introduction of Registered Trademarks
Chapter V Industry and Market Analysis
5. 1 policy support
5.2 Industry Analysis
5.3 Market Analysis
5.4 Competition analysis
Chapter VI Operation Mode
6. 1 Introduction of operation mode
6.2 Profit model
6.3 Achievements have been made.
6.4 Company strategy
Chapter VII Marketing Strategy
7. 1 price strategy
7.2 Channel strategy
7.3 Marketing strategy
Chapter VIII Management
8. 1 organizational structure
8.2 Operation management
8.3 Human resource management
8.4 Other instructions
Chapter IX Financing Description
9. 1 A financing amount and financing method
9.2 Fund Use Plan
9.3 Ways of withdrawing funds
Chapter X Financial Forecast
Basic assumptions of 10. 1
10.2 financial forecast
Chapter II XI Risk Control
1 1. 1 policy risk
1 1.2 market risk
1 1.3 Managing risks
1 1.4 financial risk
1 1.5 Competition risk
Chapter XII Attachment ... >>
Question 7: Requirements of project plan: project plan
1. Project introduction
2. The project takes the form of market analysis, preferably through visits.
3. Content
General situation of project development
Feasibility of the project in the local market
Local operation mode of the project
Feasibility analysis of project supply and marketing and production management
Feasibility analysis of project cost operation
Project financing channels and * * * support, seeking internal and external support.
summary
hope this helps
That's what I used to write. I think highly of it.
Question 8: How to write a project investment plan? The more detailed the better. This part should introduce the company's main industries, products and services, the company's competitive advantages, the place and time of establishment, the stage and other basic information. Company business introduction: introduce the company's purpose and objectives, the company's development plan and strategy. 3. Products or services: introduce the company's products or services, describe their uses and advantages, related patents, copyrights and * * * approvals. Revenue: introduce the company's revenue sources and predict revenue growth. 5. Competition and marketing: analyze the existing and future competitors, their strengths and weaknesses, as well as the company's corresponding advantages and methods to beat competitors. Make a marketing plan for the target market. Management team: introduce important people of the company, including positions, work experience, education level, etc. All employees of the company wow, * * * the number of employees, which positions are vacant. Financial forecast: the company's current financial statements and five-year financial statements forecast. Investment exit mode (public listing, stock repurchase, sale, merger or merger). Capital structure: the company's current and future fund raising and use, the company's financing method, and the capital structure table before and after financing. Attachment: materials supporting the above information: management resume, sales manual, product drawings, etc. Other places that need to be introduced are called business plans, and others can't help you write them.
Give you some guidance, generally written from the following aspects.
1. Executive summary: including: company introduction; Main products and business scope; Market overview; Marketing strategy; Sales plan; Production management plan; Managers and their organizations; Financial plan; Basic information such as capital demand. (Try to be as concise and vivid as possible, especially explain in detail the differences of your own enterprises and the market factors of enterprise success, generally 2-3 pages)
1) The industry, business nature and scope of the enterprise;
(two) the contents of the main products of the enterprise;
(3) Where is the market of the enterprise, who are the customers and what are the demands;
(4) Who are the partners and investors of the enterprise;
(5) Who are the competitors of the enterprise, and what influence do the competitors have on the development of the enterprise?
2. Company Profile: This part introduces the company's purpose and objectives, corporate culture, corporate governance structure, long-term development planning and business strategy. It should be specific to each department, job responsibilities, and even the number of employees at the beginning of its establishment.
3. Products or services: also known as profit model, introduce the performance, technical characteristics, typical customers and profitability of our products and services, as well as the introduction of future product research and development plans, and provide relevant patents, copyrights, * * approvals, appraisal materials, etc. This aspect must reflect the core competitiveness of our products or services.
4. Strategic planning and implementation plan: With high-quality products and good market opportunities, a practical implementation plan is needed to ensure the ultimate success. In this part, we should focus on the allocation of personnel, funds, resources, channels and cooperation to achieve strategic goals. The implementation plan should be consistent with other chapters in the plan. For example, the product plan is consistent with the future research and development of products and services, the fund allocation is consistent with the fund use plan, and the staffing is consistent with the human resource planning.
5. Market competition analysis: also known as market environment analysis, in the market competition part, the overall market development trend, market segment capacity, future growth forecast and main influencing factors are emphatically analyzed. Competition analysis mainly includes the advantages and disadvantages of major competitors and their own KSF analysis (SWOT analysis can be used). It is best to estimate the market capacity and forecast the future growth data from the survey or research report of a neutral third party, and avoid self-estimation (market research can be done if possible). Study methods and strategies to defeat opponents.
6. Marketing strategy and tactics: classify the target market and customers, and list the corresponding marketing plan for each subdivided target market to ensure to maintain and improve the market share of the company's products or services. (It is necessary to analyze the marketing strategy and tactics of newly established enterprises) (combined with point 4)
7. Management team: introduce the important leaders of the company in detail, including positions, work experience, abilities, specialties, education level, etc. And briefly list all employees of the company, including the number of * * * personnel, roughly classified; ......& gt& gt
Question 9: How to write a project plan The direct purpose of writing a business plan is to find a strategic partner or venture capital fund, and its content should cherish the investment value of a scientific response project. Generally speaking, the larger the project scale, the longer the business plan; If the business of an enterprise is relatively simple, it can be simpler. The characteristics of a good business plan are: paying attention to products, daring to compete, fully investigating the market, explaining powerful information, indicating the course of action, showing excellent teams, good financial forecast, excellent plan summary and so on. When applying for financing, the business plan is a vital part, regardless of whether the applicant is a venture capital institution or any other source of investment or credit. Therefore, the business plan should be complete in content, sincere in will, based on facts, clear in structure and easy to understand.
Making a business plan has many functions. The most important ones are as follows:
First, the main writing format of the business plan
(1) business plan summary
The summary of business plan is the first thing that venture capitalists should see. It condenses the essence of business plans, reflects the whole picture of business, and is the core of all plans. It must make venture capitalists interested and eager for more information. The length is generally controlled at around 2000 words. Mainly includes the following contents:
1, company profile
2. Research and development
3. Products or services
4. Management team and management organization
5. Industry and market
6. Market strategy
7. financing description
8, financial planning and analysis
9. Risk factors
10, exit mechanism
(II) Company profile
Introduce the company's past development history, present situation and future planning. Specifically, it mainly includes: company profile: including company name, address, contact information, etc. ; The natural operating conditions of the company; The development history of the company; The company's future development forecast; The company's distinctive competitive advantage or uniqueness; The company's tax situation
First, the main writing format of the business plan
(III) Research and development of the company
Introduce the personnel and capital plan invested in R&D and the goals to be achieved, mainly including:
1, investment in scientific research funds
2.R&D personnel
3, research and development equipment
4. Technical progress and development trend of the developed products.
(4) products or services
Entrepreneurs must introduce their product or service ideas to venture capitalists. The main contents are as follows:
1, product name, characteristics and performance use
2. Product development process
3. At which stage of the product's life cycle?
4. What is the market prospect and competitiveness of the product?
5, product technical improvement and upgrade plan and expenses
(5) Management team
When venture capitalists inspect enterprises, "people" is a very important factor. In a sense, the success of venture entrepreneurs ultimately depends on whether the enterprise has a strong management team. This is particularly important for a comprehensive introduction of the company's management team, including: the company's management organization, major shareholders, directors, key employees, salary, stock options, labor agreements, reward and punishment systems, and the composition of various departments. And show the fighting capacity and uniqueness of your company's management team as well as its unique cohesion and fighting spirit.
(vi) Market and competition analysis
Target market: it is mainly to make a reasonable and well-founded judgment on the sales amount, growth rate and total demand of products or services. The target market is the destination where the products are delivered by the enterprise's "business arrow", and market segmentation is the positioning of the enterprise. You should subdivide your target market and discuss how much sales revenue, market share and profit you want from these markets. At the same time, estimate the real potential of your product.
Venture capitalists won't believe your plan just because of a simple number. You must further analyze the factors that may affect demand, market and strategy, so that potential investors can judge the rationality of your company's goals and the corresponding risks. Be sure to tell me how you came to this conclusion.
The following problems should be solved in the target market.
1. What is your market segment?
2. What is your target customer base?
What is your five-year production plan, income and profit?
4. How big is your market? What is your target market share?
5. What is your marketing strategy?
Industry analysis should answer the following questions:
1、......& gt& gt