Let's briefly introduce Dongfeng Yulong, which was established on 20 10. Dongfeng Motor and Yulong Motor each hold 50% of the shares and form a joint venture company to produce Yulong's own brand "Nazhijie" products. 20 13 Dongfeng motor and Yulong motor set up a joint venture with the same share ratio to sell products produced by Dongfeng Yulong.
Has Dongfeng Yulong been listed? Big 7? SUV, big 7? MPV, excellent 6? SUV, Na 5, Rui 3 and other models, 20 1 1, Dongfeng Yulong took the lead in launching the Big 7? Suvs seize the opportunity to lay out the medium-sized SUV market. At this time, this big 7? SUV also caters to the rising SUV boom in China market, which not only gains high market attention, but also has good sales performance. Later, Na Zhijie began to establish the market structure of MPV and cars. When Na Zhijie's new model went on the market, he even asked Jay Chou to endorse the brand. Dongfeng Yulong was really beautiful at that time, but it was only a flash in the pan.
According to the data of the Federation, it was found that the maximum number of vehicles in 2065,438+05 was 60,000, which was more than the sales of Haval in June 1 10,000. In fact, it is already obvious that it can't be sold. Then sales began to decline. By the first nine months of this year, Dongfeng Yulong's production and sales volume was 22 and 77 respectively, which was not as good as that of some new army cars. Let's quit the mainland market.
Almost full consulted dealers all over the world. At present, most of Dongfeng Yulong's sales outlets have withdrawn from the network, and there are still a few outlets that consciously retain the after-sales service function. However, these service outlets also claim that the supply of after-sales spare parts is in an abnormal state, including the shortage of after-sales spare parts such as hand brake motors, which leads to the inability to maintain users' vehicles when they encounter faults, causing a large number of complaints. It's really sad.
Now, with Dongfeng Yulong entering bankruptcy proceedings, Nazhijie brand has also ended its 10 year in the mainland. Next, the development of Yulong Group will focus on the joint venture company established with Hon Hai's investment of 654.38+05.576 billion. It is understood that the new joint venture company will plan to promote the R&D design, open platform and ecology of electric vehicles, and will integrate Yulong's independent R&D platform and Hon Hai's global market supply chain system to provide global target customers with services such as vehicle design and development, component design and production, and vehicle-related technology integration.
Speak quickly:
The delisting of Dongfeng Yulong will be the second joint venture brand of Dongfeng after Dongfeng Renault. Since then, PetroChina and Sinopec have lost their strategic partners, and now the cars in the hands of Nazhijie owners have become out of print, so we should collect them well. Maybe in the future it will enter a gas station museum.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.