Introduction of China geographic information system (GIS) industry market in-depth investigation and investment analysis research report 20 10-20 15;
The main tools and platforms supported by GIS technology are computers and related equipment. Since the 1990s, with the development of computer technology, the processing speed of computer microprocessors is getting faster and faster, and the cost performance is getting higher and higher. Its memory can realize the ability of mapping large files to memory, and can store massive data. In addition, with the breakthrough progress of multimedia technology, space technology, virtual reality, digital mapping technology, data warehouse technology, computer graphics technology, three-dimensional graphics chip, large-capacity optical disk technology and broadband optical fiber communication technology, especially the establishment of satellite internet has eliminated the bottleneck of data communication, and a large number of high-resolution, hyperspectral and short-period remote sensing satellites can provide real-time earth observation images, which have shown a brighter prospect for the extensive and in-depth application of GIS technology. At the same time, it also makes the current GIS can not meet the requirements of the information age and digital age. At present, GIS mainly presents the development trends of networking, openness, virtual reality, integration and spatial multi-dimension. The total scale of geographic information industry in China has exceeded 60 billion yuan, with an average annual growth rate of over 20%. There are about 400,000 employees and 6,543.8+0,000 institutions, and some geographic information technologies and products have reached or approached the current international advanced level. In 2009, the output value of most enterprises increased by 20-40% year-on-year, maintaining a good momentum of rapid development. In 20 10, the total annual output value of geographic information industry in China will reach 80-10 billion yuan. In the next decade, the information market, product market, technology market and labor market of geographic information industry in China will be initially formed, the spatial data of geographic information in China will be more abundant, the sharing mechanism of * * * will be initially formed, the market share of proprietary software will exceed 75%, a number of large-scale key professional enterprises will emerge, and a reasonable geographic information industry chain will be formed soon.
After years of development, China's GIS industry is gradually maturing, and domestic software has the strength to compete with foreign software in performance and function, and has been applied in many major projects at home and abroad. At present, domestic GIS software has accumulated more than 30,000 users in China and installed more than 400,000 sets, occupying more than 70% of the domestic market, becoming the first choice for digital construction in various fields in China, breaking the situation that foreign software dominates the world. The application and popularization of independent innovation achievements of geographic information will strongly promote the all-round development of China's information industry. With the deepening of China's informatization construction and the rapid development of spatial information technology, the demand for spatial geographic information data in informatization construction of various industries has increased rapidly. GIS software is widely used in traditional resource management, national economy and government applications, and gradually plays an increasingly important role in business and personal location services. GIS software is becoming one of the most anticipated subdivisions and important growth points in the software industry. In 2009, despite the impact of the international financial crisis, users' investment in informatization declined. However, under the background of favorable news such as national macro-policy support, major project construction, abundant talent reserve and gradual release of active user demand, GIS software in China will still maintain a rapid growth momentum in the next three years. GIS software in China will continue to grow rapidly in the next three years. By 20 1 1, the market scale will reach 965,438+700 million yuan, becoming an important force in the software industry of China.
This research report was written by China Industry Consulting Network. Based on a lot of detailed market research, it is mainly based on the basic information published and provided by National Bureau of Statistics, National Development and Reform Commission, the State Council Development Research Center, Ministry of Industry and Information Technology, State Bureau of Surveying and Mapping, GIS Association, National Geospatial Information Coordination Committee, China Global Positioning System Technology Application Association, Geographic Information System Forum, GIS developer, China Industrial Consulting Network, various domestic and foreign newspapers and magazines, and professional research units. Based on accurate statistical data, this paper deeply analyzes the concept, technology and application fields of geographic information system, as well as the present situation and development trend of the world geographic information system market and China geographic information system market, the main competition pattern and future development trend of the industry. , which comprehensively shows the development status of geographic information system. The report reveals the development of GIS industrial chain, provides accurate market intelligence information and scientific decision-making basis for strategic investors to choose appropriate investment opportunities and company leaders to formulate strategic plans, and is one of the important decision-making basis for GIS enterprises, upstream and downstream enterprises, investment institutions and research units to accurately understand the current development trend of GIS industry in China, grasp the development direction of GIS industry and formulate market strategies, and has important decision-making reference value.
catalogue
content
The first part analyzes the present situation and development prospect.
Chapter 1 Global Geographic Information System Industry Development Analysis 1
Section 1 Overview of the Development Track of International Geographic Information System Industry 1
I. Development of International Geographic Information System Industry 1
Two. International Geographic Information System Industry Standard II
Section 2 Market Situation of World Geographic Information System Industry 3
First, the impact of GIS on the global business operation mode 3
Second, 2009-20 14 Global GIS Market Growth Forecast 5
Section III Development of Geographic Information System Industry in Some Countries and Regions 7
I. Analysis of the American Geographic Information System Market 7
Second, the Japanese geographic information system market analysis 1 1
Three. Market Analysis of Ghana Geographic Information System 16
Chapter II Development Status of Geographic Information System Industry in China 17
Section 1 Overview of China Geographic Information System Industry Development 17
I. Development Course of Geographic Information System Industry in China 17
Second, the problems faced by the development of geographic information system industry in China 17
Three. The Present Situation and Trend of China Geographic Information System Industry Technology Development 18
The second quarter China geographic information system market analysis 23
A, China GIS market demand and GIS teaching analysis 23 pages.
Second, the important achievements of China GIS development analysis 26 pages
Three, enterprise-level geographic information system market analysis 26 pages
Four. Analysis on the application of enterprise geographic information system 28
Section III Development of Geographic Information System Industry in China
I. Analysis of Industry Policy Support in 2008 30
Second, the bidding project data analysis in 2008 3 1
Three. Application Analysis of Geographic Information Industry in 2008 33 pages
Four. Analysis of the development of GIS market in 2009 37 pages
Verb (abbreviation of verb) domestic GIS software market share in 2009 37
Chapter III Analysis of the Development of Geographic Information System Application Industry on Page 38
The first section satellite navigation industry 38
I. Development of the world satellite navigation industry
Second, the development of car navigation system on page 59
Three. Analysis of the development of intelligent transportation system on page 68
Four. Progress and application prospect of satellite navigation and positioning technology
In the second quarter, mobile positioning industry 99
A, global mobile positioning service application development status analysis on page 99
Second, the development trend of global mobile positioning services 107
Three. Perspective of Mobile Location Service Business Model 1 15
Four. Comparison of advantages and disadvantages of two mobile location service modes 1 17
Verb (abbreviation of verb) China Mobile Positioning Market 1 19
Development and prospect of intransitive verb mobile location service 126
Seven. Analysis on the development prospect of navigation and positioning services 132
Section 3 Electronic Map 137
I. Industrial Structure Characteristics of Navigation Electronic Map Industry 137
Second, the future market analysis of navigation electronic map 138
Three. Problems in the development of electronic map industry 142
Four, the new regulations of the national navigation electronic map market management and its significance 146
The Competition Analysis of verb (abbreviation of verb) Navigation Electronic Map 148
The role of intransitive verb government in promoting the healthy development of navigation electronic map industry 149
Chapter IV Research on Industrial Chain and Service Chain of Geographic Information System 152
Section 1 Research on Industrial Chain and Products of Geographic Information System 152
I. Analysis of Industrial Chain Structure of Geographic Information System 152
Second, GIS product design and development research 159
Iii. Output Analysis of GIS Products 162
Section 2 Research on GIS Services and Service Chains 166
I geographic information system services 166
Ii. GIS service chain 167
Three. The role of GIS service chain in land and resources informatization 172
Section 3 Research on Surveying and Mapping Development 174
I. Definition of Surveying and Mapping 174
Second, the strategic direction of information map 175
Iii. Analysis on Regulations and Standards of Surveying and Mapping Qualification Management in 2009 178
Four. Demand Forecast of Basic Surveying and Mapping Achievements in Xinjiang in 2009 179
Chapter V Analysis of Investment and Development Prospect of Geographic Information System Industry 18 1
Section 1 Investment Analysis of Geographic Information System Industry in 2009 18 1
I. Overall investment structure in 2009 18 1
Two. Investment scale in 2009 18 1
Three. Investment growth in 2009 18 1
Section 2 Analysis of Investment Opportunities in Geographic Information System Industry 182
I. Analysis of GIS Investment Projects 182
Second, the investable GIS model 185
Three. Investment Opportunities of Geographic Information System in 2009 186
IV. New Direction of GIS Investment in 2009 187
Section 3 Analysis on the Development Prospect of Geographic Information System Industry 188
I. Analysis on the Development Prospect of Geographic Information System Market 188
Second, the business opportunities of China geographic information system market 188
III. Development Prospects of Geographic Information System Market under the Financial Crisis 189
IV. 20/200912 Development Opportunities Facing the Geographic Information System Market 190
The second part is the market competition pattern and situation.
Chapter VI Analysis of Competition Pattern of Geographic Information System Industry 195
Section 1 Analysis of Industry Concentration of Geographic Information System 195
I. Analysis of Market Concentration of Geographic Information System 195
Second, the concentration analysis of GIS enterprises 195
Iii. Analysis of Geographic Information System Technology Concentration 195
In the second quarter, the competitive structure analysis of geographic information system industry in China 195.
I. Competition among existing enterprises
Second, the potential entrants analysis 197
Three. Threat analysis of substitutes 199
Fourth, the bargaining power of suppliers 202
Verb (abbreviation of verb) customer's bargaining power 203
In the third quarter, geographic information system industry competition pattern analysis 204
I. Analysis on the Competition of Geographical Information System Products between China and Foreign Countries in 2008 204
Second, 2009 China GIS industry competition analysis 206
Three. Excellent products in the global GIS market in 2009 2 10
Four. Trend of Major Enterprises in GIS Market in 2009 2 10
Chapter VII Analysis of Competitive Strategy of Geographic Information System Company 2 12
Section 1 Market Competition Strategy of Geographic Information System Leaders 2 12
I. Maintaining a high-quality image 2 12
Second, expand the total market demand 2 12
Three. Protect market share 2 13
Fourth, expand market share 2 13
In the second quarter, the market competition strategy of geographic information system 2 14
A, frontal attack 2 14
Second, the flank attack 2 14
Three. Siege 2 14
Fourth, the circuitous attack 2 15
Verb (abbreviation of verb) guerrilla warfare 2 15
Chapter 8 Analysis of the Development Situation of Geographic Information System Industry in China 2 16
Section 1 Development of Geographic Information System Industry 2 16
I. Analysis on the Development Characteristics of Geographic Information System Industry 2 16
Second, the analysis of the present situation of investment in geographic information system industry 2 17
Three. Analysis of Gross Output Value of Geographic Information System Industry 2 18
Four. Technical development analysis of geographic information system industry 2 19
In the second quarter, geographic information system industry market situation analysis 226
A, geographic information system industry market development analysis 226
Second, the problems in the geographic information system market 226
Third, the geographic information system market size analysis 228
The third quarter product development trend forecast 23 1
I. New Trends in Product Development 23 1
Two. New technology development 232
Third, the product development trend forecast 234
The third part is business indicators and enterprise analysis.
Chapter IX Analysis of Overall Operation Indicators of China Geographic Information System Industry 237
The first quarter of 237 in the first quarter of 2009, the operation of the geographic information system industry.
I. Statistics on the number and distribution of geographic information projects in the first quarter of 2009 237
Second, the first quarter of 2009 geographic information project application statistics 242
Three. GIS industry trends in the first quarter of 2009 244
In the second quarter of 2009, the second quarter of the geographic information system industry operation 246
I. Statistics on the number and distribution of geographic information projects in the second quarter of 2009 246
Second, the second quarter of 2009 geographic information project application statistics 253
Three. GIS industry trends in the second quarter of 2009, page 257
Operation of geographic information system industry in the third quarter of 2009 260
I. Statistics on the number and distribution of geographic information projects in the third quarter of 2009 260
Second, the third quarter of 2009 geographic information project application statistics 269
Three. GIS industry trend in the third quarter of 2009 +0
Operation of geographic information system industry in the fourth quarter of 2009.
I. Operation of GIS industry in June+10/October 2009 5438 272
Second, in 2009 1 1 GIS industry operation 279
Iii. Operation of GIS industry in 65438+February 2009 286
20 10 Section 5 Geographic Information System Industry Operation 294
I. 20 10 1 GIS Industry Operation 294
I. Operation of GIS industry in February 2065 438+00 300
Chapter 10 Analysis on the Development of Key Enterprises in Geographic Information System, page 306
Section 1 Software Products of Major Enterprises in China 306
I. Super Map Geographic Information System 306
Second, Gio software products 320
Three. Zhongdi Software 33 1
Four, mental map software 334
In the second quarter, the American Institute of Environmental Systems Company 338
I. Overview of the enterprise 338
Second, the main business of ESRI 339
Three. Operating conditions in 2008-2009 34 1
Fourth, the future development direction of ESRI and GIS 342
Verb (abbreviation of verb) Challenges and strategies faced by ESRI
Section 3 Beijing SuperMap Geographic Information Technology Co., Ltd. 345
I. Overview of the enterprise 345
Second, the competitive advantage of SuperMap 348
Three. Operating conditions and financial analysis in 2009 349
Fourth, the internationalization strategy of SuperMap 350
FOC strategy of verb (abbreviation of verb) hypergraph 353
The fourth quarter digital group 354
I. Overview of the enterprise 354
Second, the competitive advantage of China 355
Three. Analysis of operating conditions in 2009 356
Four. China Digital Development Plan 359
Verb (abbreviation of verb) main opportunities and challenges
Section 5: Shipu Software Co., Ltd. 360
I. Overview of the enterprise 360
Second, the product introduction 36 1
Section 6 Beijing Surveying and Mapping Design and Research Institute 362
I. Overview of the enterprise 362
Second, the scope of business 364
Section 7 Wu Dajiao Information Engineering Technology Co., Ltd. 364
I. Overview of the enterprise 364
Second, the company's business and products 365
Section 8 Beijing Turing Software Technology Co., Ltd. 367
I. Overview of the enterprise 367
Second, the enterprise competitive advantage 368
Three. Research and development of new products in 2009 370
Four. Enterprise development in 2009 37 1
Section 9 Beijing Guantu Information Technology Co., Ltd. 373
I. Overview of the enterprise 373
Second, the product field 373
Section 10 Xiamen Jingtu Information Technology Co., Ltd. 374
I. Overview of the enterprise 374
Second, the company's development strategy 375
Section 11 Beijing Jiwei Digital Source Information Technology Co., Ltd. 376
I. Overview of the enterprise 376
Second, the company development strategy analysis 377
The fourth part is investment strategy and risk early warning.
Chapter XI Analysis of Investment Environment of Geographic Information System Industry +0
The first section economic development environment analysis 38 1
I. Analysis of China's Macroeconomic Development in 2009 38 1
Second, the industrial economic analysis of China in 2009 393
Three. China's Economic and Policy Outlook in 2065 438+00 394
Analysis of environmental policies and regulations in the second quarter 397
I. Support of the Ministry of Science and Technology for Geographic Information System Industry
Second, the domestic GIS policy demand analysis in 2009 399
Three. Analysis of GIS Market Update in 2009 40 1
In the third quarter, social development environment analysis 402
I. Income level of China residents in 2008-2009 402
Second, 2008-2009 China residents consumption analysis 404
The fourth section electronic information industry revitalization plan 4 1 1
I. Current situation and situation of electronic information industry 4 1 1
Two. Guiding ideology, basic principles and objectives 4 12
Three. Main tasks of industrial adjustment and revitalization 4 13
Four. Policy measures 4 16
Verb (abbreviation of verb) Planning and Implementation 4 18
Chapter XII Investment Opportunities and Risks in Geographic Information System Industry 4 19
Section 1 Investment Analysis of Geographic Information System Industry 4 19
I. Analysis of Entry Barriers of Geographic Information System Industry 4 19
Second, the navigation electronic map market investment prospects 4 19
In the second quarter, GIS industry investment opportunity analysis on page 420
I. opportunities and challenges of the geographic information system industry 420
Two, the spatial analysis of the development of geographic information system market 422 pages
Three, geographic information system enterprise development risk and opportunity analysis on page 423
The third quarter GIS enterprise investment risk analysis 423
I. Uncertainty risk of objective events 424
Second, the market uncertainty risk 424
Third, the uncertainty risk of industry development 425
Four. Uncertain risks of technological development
Verb (abbreviation of verb) The risk of subjective uncertainty of strategic planners 425
Uncertain risks in the implementation of intransitive verbs 426
Seven. Limitations and risks of instrumental methods 426
Eight. Uncertainty risk of strategic planning system 427
Chapter XIII Research on Investment Strategy of Geographic Information System Industry
The first section of the geographic information system industry development strategy research 428
I. Technology Development Strategy 428
Second, the industrial strategic planning 430 pages
Third, the enterprise merger strategy 432
Four, marketing strategy planning 434
Verb (abbreviation of verb) regional strategic planning
Intransitive verb enterprise informatization strategic planning 438 pages
The second quarter China geographic information system brand strategy thinking 439
First, the basic meaning of the brand 439
Second, the importance of brand strategy in enterprise development 440 pages
Three. Features and functions of geographic information system brand +0
Fourth, the value strategy of GIS brand 44 1
Five, geographical information system brand competition trend 442
Six, geographic information system enterprise brand development strategy 442
Seven, geographic information system industry brand competition strategy 444
The fifth part is the development trend and planning suggestions.
Chapter XIV Development Trend of Geographic Information System Industry 447
The first section of the geographic information system industry technology development trend 447
First, the development trend of geographic information system technology
Second, the development trend of component GIS technology 448
Three. Future development trend of geographic information system technology
In the second quarter, the application of geographic information system and industrial development trend 450
I. Development Trend of Geographic Information System Industry 450
Second, the future application trend of GIS 45 1
In the third quarter, geographic information system industry development trend analysis 455
A, 2009-20 12 GIS industry development trend forecast 455
Second, 2009-20 12 application polarization trend analysis 457
Chapter 15 Forecast of Geographic Information System Industry Development 459
The first section China GIS application trend forecast 459
First of all, geographic information system will develop to high dimensions.
Second, the geographic information system will be networked, intelligent and integrated.
Iii. Prediction of the Modernization Development of Our Army by Geographic Information System 460
The second quarter GIS development direction forecast 46 1
I spatial data structure and data management 46 1
Second, the data automatic input technology 46 1
III. Microcomputer of Geographic Information System 462
Four. Further integration of geographic information system and remote sensing
Verb (abbreviation of verb) Intelligence of Geographic Information System
Six, geographic information system application model development 462
Seven. Distributed system with unified standard 463
Eight, macro application and micro application to form a new industry 463
Nine. Strengthen the popularization of geographic information system
Chapter 16 Suggestions on Enterprise Management Strategy of Geographic Information System 464
The first quarter market strategy analysis 464
First, the price strategy analysis of geographic information system
Second, the geographical information system channel strategy analysis 464
The second quarter sales strategy analysis 467
First, the media selection strategy analysis 467
Second, the product positioning strategy analysis 476
Iii. Analysis of Corporate Publicity Strategies 48 1
The third quarter to improve the competitiveness of GIS enterprises strategy 487
First, the countermeasures to improve the core competitiveness of China GIS enterprises
Second, the factors affecting the core competitiveness of GIS enterprises 49 1
Three. Strategies for improving the competitiveness of GIS enterprises