Characteristics of the Internet Age
1. Transparency Due to the existence of the Internet, the information of buyers and sellers becomes symmetrical. Once customers make a sound, it will quickly spread to all parts of the country, forming social pressure. In the past few years, due to advertising cooperation, the tacit understanding between traditional media and large enterprises will not destroy each other. The media will greet large enterprises before exposing corporate problems, which is nominally an inspection, but actually gives enterprises a public relations opportunity. In this way, many problems have been suppressed, and large enterprises have gradually formed a crisis public relations system. Even if the products have big problems, there is nothing to be afraid of. But in the Internet era, everything has changed, and the relationship between business and sales tends to be normal. Consumers in China have begun to enjoy the same equal treatment as developed countries and have the right to speak. Enterprises should have awe of customers. With the emergence of various bad review systems, the business environment is becoming more and more fair and just, and it is returning to the essence of market economy, that is, giving consumers the right to choose and speak.
2. Civilization
The arrival of the Internet era, just like the beginning of reform and opening up, has brought opportunities for those grassroots who have the ability but no background connections to turn over, as long as you understand how to tap the unmet needs of target customers and make good ideas according to these needs. Then turn these ideas into good products that please consumers, and you have a chance to succeed. Whether it is a good article, a good song or a good idea, it can be widely spread without background as long as everyone likes it. The past decade has been the worst in China, which has dealt a blow to the spirit of struggle of many grassroots. However, if we truly understand the characteristics of the Internet age, we will find opportunities and seize them. As long as the grassroots seize the opportunity and work hard, they will surely succeed and realize their dreams.
Step 3 tell stories
This is an era of information surplus, and excessive competition leads to distraction. How to attract consumers' attention has become the main challenge in the Internet age. Therefore, if enterprises or individuals want to get ahead, they must have vivid stories that can stimulate everyone's enthusiasm and curiosity. In the China market, successful masters who are very popular with diaosi class have used consumers' psychology and inspired everyone's enthusiasm for struggle. All kinds of inspirational stories, all kinds of miracles of getting rich, and all kinds of successful cases, regardless of the source, are constantly provoking the deep desire of the diaosi class to turn over, so that diaosi, who has nothing, can see a glimmer of hope for success. In fact, all this is just a legend, a carefully fabricated story, and the beneficiaries are only those successful masters and those who fabricate stories.
4. Enter the 3G era online
WIFI has become popular, and most mobile phone customers can go to always online if they want. Mobile Internet will be the main theme in the next decade or even longer. Therefore, consumers get all kinds of information (good news and bad news) faster, more timely and more informative, especially the younger generation. Internet has become the primary source of all kinds of information, and all kinds of strategies, comments and analysis can be found at any time. The analysis and collision of different viewpoints laid the foundation for the democratic process of the whole country. Before the Internet age, due to various historical reasons, the channels for ordinary people to obtain information were relatively few, and the timeliness was not enough, let alone the collision of different viewpoints.
5. Ethnic minorities
With the continuous improvement of China's consumption level, the China market has entered the stage of minority consumption, consumer demand has begun to disperse, and the unified market pattern has begun to differentiate. The Internet has played a role in this process. No matter how special your needs are, no matter what kind of products you want, you can almost find them on Taobao. This has brought opportunities to many small and medium-sized enterprises. In the past, the big and complete model of winning by economies of scale was replaced by flexible small and specialized. As long as small and medium-sized enterprises know how to focus and take the road of differentiation, they can make better niche products than large enterprises and gain the preferences of specific groups. It can be said that minority thinking is the premise of modern marketing. Without understanding the concept of niche, there is no marketing. From this dimension, China's minority era is 30 years later than that of the United States.
6. Entertainment As China society has entered a well-off society in an all-round way, hundreds of millions of consumers have stepped into the middle class. Young people in the Internet age are mainly born after 80s and 90s, which are essentially different from those born after 60s and 70s. Both work and life should be meaningful and more interesting. They don't want to live too tired, so they need to relax. Therefore, no matter what you do, you must pursue entertainment, which is a normal demand, because it is the fifth after food, clothing, housing and transportation. The joy of entertainment and happiness is the inevitable trend of consumption upgrading, so the consumption of culture is bound to take off. It is normal for a movie to earn 65.438 billion yuan at the domestic box office, and the "mirror man" is eager to make a fuss.