What is telemarketing?

Telemarketing, that is, using telephone as the main communication mode, with the help of Internet, fax, SMS, mail delivery and other auxiliary means, directly contacting customers in the name of the company through special telemarketing numbers, and using the company's automated information management technology and professional operation platform to complete the main marketing processes of the company's products, such as promotion, consultation, quotation and confirmation of product trading conditions.

Telemarketing requires salespeople to have good speaking ability, clear expression ability and certain product knowledge. As a convenient, fast and economical modern communication tool, telephone is becoming more and more popular. At present, the telephone penetration rate in China has reached over 98%. According to the latest survey, residents' home phone numbers are not only used for general contact with relatives, friends and colleagues, but also for consultation and shopping. 65% residents have used telephone inquiry and consultation services, and 20% residents have used telephone to make appointments and shop. Modern life pursues fast pace and high efficiency, and telemarketing, as a new fashion, is entering thousands of households.