In the first contact with parents, by observing their dress and meeting language, we can preliminarily judge their cultural literacy level and personality characteristics. In communication, you can choose a more appropriate tone and angle, so that parents have a * * * voice.
Some impatient parents ask about the characteristics of kindergartens as soon as they come up. You can say, "Mom and Dad, don't worry, I'll take you to the garden and introduce you to the characteristics of our garden while walking. What is the difference with other parks? " It not only effectively introduces parents, but also shapes the image of a patient and friendly teacher.
Tip 2: Mention your child's name many times.
Talking with parents about children's topics is both natural and kind. We should remember the child's name. We can mention the child's full name many times in future chats, and remember the child's birthday and hobbies. If parents take their children with them, they can first close the distance with them, such as asking their names and ages, praising them more, and communicating with them more during the chat. If you want to win the hearts of your parents, you don't just please your children. The most important thing is sincerity, otherwise it will be self-defeating
Tip 3: Retell parents' needs in affirmative sentences.
Compared with interrogative sentences, the use of affirmative sentences is more easily recognized by parents. Therefore, in the face of parents' consultation, we can restate parents' needs through affirmative sentences.
If the parents are migrant workers, you can say: "XXX (child's name) parents, you must hope that your children can enjoy the same education as children in the city." I have laid a good foundation since I was a child. Going to key primary schools and key universities will not be a problem in the future. He will have a bright future. It's not for nothing that you work hard outside to earn money for your children to study. "From this, we can take the initiative to start the topic according to the parents' reaction.
Tip 4: Use selective language.
An ordinary multiple-choice question gives a psychological hint, pulling parents' thinking out of a negative answer and turning to the former or the latter. When recruiting students, we can skillfully use the principle of suggestion in language.
If you want parents to sign up, just say, "Shall I sign up for your child, or will you sign up directly at school?" I hope that when parents visit the school, they will say, "Will you come to school on Saturday or Sunday?" Or: "Do you bring your own car to see the school or take our school bus?" When I wanted my parents to pay, I asked, "Do you choose payment method A or payment method B?" This kind of questioning gives parents a hint that they must accept this kind of service and can achieve unexpected results in enrollment work.
Tip 5: Use parents' herd mentality skillfully.
When enrolling students, we should make clever use of parents' "conformity" psychology, and inadvertently reveal that many parents have chosen this kindergarten in their speeches, which will make many parents feel trust in the kindergarten.
For example, when parents are asked to consult and register, the list of parents who have consulted and registered will be provided to parents; You can also organize parents to register for consultation activities and visit kindergartens on Saturdays and Sundays during the enrollment period. Therefore, kindergartens are very popular, and many hesitant parents can make a decision soon.
Tip 6: Don't say "no" to your parents.
There is a rule in shopping malls: 1. The customer is always right; If the customer is wrong, please follow the first rule.
So is kindergarten. Individual parents always ask questions with a critical eye, and some may directly oppose us or make some unrealistic demands. If some parents think that your tuition is too expensive compared with other private kindergartens, ask for a discount.
When this happens, don't deny your parents, but stand in their perspective, deeply understand their needs and prescribe the right medicine according to their needs. Not only let us know the inner needs of parents, but also let parents have a certain understanding of kindergartens, achieving a win-win goal.
Tip 7: Cleverly raise the entrance threshold.
In the process of enrollment, when parents are hesitant, deliberately raising the threshold will promote parents' choice. However, this threshold should be raised "subtly". If raised too high, it may scare off a group of parents. If it is too low, it will have no substantive significance. If the threshold is not cleverly set and is considered by parents to be mystifying, it will be self-defeating and counterproductive.
For example, if parents ask whether kindergartens still enroll students, you can answer, "Our kindergartens only recruit 24 students, and 20 children signed up yesterday. Today, the registration situation in various places has not been summarized. I wonder if there are any places left. I will contact you after I ask. " After a while, the enrollment teacher called again. "Now there are only two places left. If you can register your child today, I can leave you an indicator, otherwise I am afraid it will be a little regrettable. " Giving parents a sense of urgency is bound to increase the admission rate.