One: Business people, mainly white-collar workers and gold collars. This floor can be positioned as a high-end consumption area, which is our source of profit and pays attention to product brand and image.
Two: the company and its employees. This floor is positioned as a middle and low-grade consumption area, and they mainly spread product sales and expand market share for us.
After determining the target customers, our next job is to conduct market research, which is of course divided into two parts. Here you need to make two different survey forms, one for business people and the other for the company and its employees. However, the contents of the survey are not particularly different, including: age, income, family situation, views on Spring Festival gifts (packaging, price, function), consumption places, shopping habits and so on.
Attention should be paid when conducting research: when conducting research on business people, you can find them in places, communities or other places where they often appear; But when investigating companies and their employees, we often look for people who are in charge of employee welfare and company employees.
In addition, because the company operates through the website, it can also directly publish questionnaires for business people on the website, saving time, effort and money.
After the investigation, we should make a comprehensive analysis of the data collected by the questionnaire and launch marketing according to the results of the analysis, so as to achieve the expected results.
You can also find a special market research company to carry out the study room information consulting company, which is a comprehensive research and consulting institution integrating market research, industry research, third-party independent research, government/public consultation and project feasibility study. Founded by senior experts and excellent academic teachers in the industry, over the years, through the continuous accumulation and innovation of the research team, it has provided professional research and consulting services to more than 65,438+0,000 customers of all kinds, won the recognition and support of customers, and built a three-dimensional all-round research channel including relevant government departments, mainstream research institutions, industry associations and self-owned investigation networks, as well as a scientific, systematic and professional research system. Headquartered in Shenzhen, it has branches or offices in Guangzhou, Beijing, Changsha, Chongqing, Chengdu, Kunming, Hong Kong and Singapore.