Shang Jun Department Store was mentioned in 2008, when Crossing the Rainbow said that Shang Jun Department Store would be born in the former site of Crossing the Rainbow in Shennan and positioned as a high-end department store.
Over the rainbow Shopping Plaza, which opened in May 2004, was the first retailer to settle in the central area at that time. After two or three years of market cultivation, with the maturity of the central area, the market consumption scale can not be underestimated.
After more than 30 years of steady development, Rainbow Top has become one of the largest retailers in South China, with two brands, Rainbow Top and Shang Jun, forming six business patterns, including supermarkets, department stores, shopping centers, convenience stores, e-commerce and finance.
As of February 27th, 20 16 16, over the rainbow has opened 67 department stores and 4 shopping centers in 20 cities in 8 provinces and municipalities directly under the Central Government, including Beijing, Guangdong, Fujian, Jiangxi, Hunan, Jiangsu, Zhejiang and Sichuan. Weiwo convenience store on Rainbow has opened 176 branches in Shenzhen, Xiamen and Nanchang.
2065 438+04 09 18, won the "8th China Seven Star Food Health Award". In September, it was selected as one of the top 100 retailers in 20 18.
In June 2020, "Crossing Rainbow Shopping Center Co., Ltd." was renamed as "Crossing Rainbow Shuke Commercial Co., Ltd." and positioned as an online and offline integrated consumer service platform.