As we all know, the ultimate goal of corporate advertising strategy is to enhance product awareness, promote consumers to buy and increase sales. However, not everyone will come into contact with the media to promote products, and not all consumers who see advertisements will become potential customers, which requires enterprises to choose reasonable media and put in excellent advertisements.
Scientific and reasonable media selection and delivery can really contribute to the development of enterprises. While paying attention to the acceptance psychology of product audience, advertising media adhere to the road of taking sales as the center, and truly achieve the effect of integrating media and optimizing communication. On the other hand, in terms of strategy, the advertising function is brought into play by the strategy of overall coordination and mutual cooperation. In TV, newspapers, tabloids, radio and other media, we should "integrate and match" according to the actual situation. And there are rules to follow in the integration.
Of course, it is difficult for ordinary enterprises to make a scientific and comprehensive advertising strategy because it requires professional analysts and sufficient market data. In this case, enterprises can choose an excellent advertising strategy provider or market research company to solve their own problems.
There are not many companies in China that can provide data for the formulation of advertising strategies. Let me introduce you to a few:
1, kaiyuan research, authoritative market survey data of various media, can provide you with sufficient advertising strategy support.
2. iResearch mainly provides network research data.