(1) Reduce consumers' worries about buying a car: car companies focus on the construction of rural energy supplementary system.
The shortage of rural charging facilities has always been an important factor affecting consumers' purchase of new energy vehicles in rural areas. In view of this situation, in the national policy of supporting new energy vehicles to go to the countryside this time, the macro instructions are to speed up the construction of charging facilities, optimize the purchase and use environment of new energy vehicles, fill in the shortcomings of charging infrastructure, and achieve full coverage of charging piles. It is worth noting that under the guidance of this policy, some car companies have focused on the construction of energy supplement system in rural areas.
/kloc-in may, 2007, according to the official news of Guangzhou Automobile Aian, Guangzhou Automobile Energy Technology Co., Ltd., which is jointly controlled by Guangzhou Automobile Group and Guangzhou Automobile Aian, recently signed a strategic cooperation agreement with China Petroleum Guangdong Sales Company to launch new energy to the countryside in an all-round way. It is estimated that by 2025, more than 1 10,000 charging terminals (including household charging) will be built in rural areas, and cooperation will be carried out in energy ecological construction, automobile sales and value-added services related to charging and replacing power stations. In addition, BYD, Weilai and other car companies have also introduced relevant policies to support the construction of energy supplementary systems in rural areas, further reducing consumers' worries about buying cars.
(2) Consumers get preferential prices and models: Many car companies speed up the layout and launch new energy vehicles to the countryside.
In response to the diversified car purchase support policies mentioned in the implementation opinions, major car companies responded positively and introduced relevant preferential car purchase policies to attract consumers to buy cars.
On May 22nd, SAIC-GM-Wuling announced that from now on, the Hong Guang MINIEV (configuration | inquiry) family of Wuling will be limited to 29,800 yuan for sale (May 22nd-June 30th), and the highest price will be reduced to 1.3 million yuan, officially launching the first shot of new energy vehicles going to the countryside in 2023. In addition to Wuling, Chery New Energy Automobile also introduced the preferential policy of "subsidy for QQ ice cream in the countryside (configuration | inquiry) 1000 yuan/set".
It is worth mentioning that in addition to introducing relevant preferential car purchase policies, major car companies have also introduced models that are more suitable for the rural market in view of the economy, practicality and traffic habits of rural consumer groups. For example, JAC Yttrium introduced the first model, Flower Fairy, with a battery life of 3-200 kilometers. Although the battery life of 200 kilometers is short, it can meet the needs of consumers in rural areas for short-distance transportation. In addition, for rural consumers, it is more economical and practical to reduce the car price by reducing the battery capacity.
In addition to the above, BYD, Zero Run and other car companies are also actively deploying related work to boost new energy vehicles to the countryside.
In addition, the "Implementation Opinions" also emphasizes the need to enrich the supply of new energy vehicles and promote more new energy vehicles to facilitate consumers in rural areas to buy cars.
(3) Actively encourage consumers to buy cars: the policy will increase publicity from a macro perspective to enhance consumers' acceptance of new energy vehicles.
A core pain point of how new energy vehicles are popularized in rural markets is how consumers' consumption concept of new energy vehicles changes. In first-and second-tier cities, the emergence rate of new energy vehicles is high, and consumers in this area naturally have a high degree of acceptance of new energy vehicles; In the rural market, the emergence rate of new energy vehicles is still relatively low, and rural consumers see less and talk less, and their natural acceptance is not high.
In response to this pain point, the "Implementation Opinions" further strengthened the management of publicity services for new energy vehicles in rural areas, such as promoting the construction of a new energy vehicle sales service network to facilitate rural consumers to purchase cars; Another example is to strengthen the safety management of new energy vehicles and reduce rural consumers' concerns about the safety hazards of new energy vehicles.
Many car companies have also begun to respond to relevant policies and make efforts.
For example, the "village head plan" is implemented in the zero-run, and the vehicles are sent directly to the door of the township residents. At the same time, we will strengthen the publicity of villagers and enhance the credibility of rural consumers on new energy vehicles.
Summary: According to the data, in the second half of 2020, 202/kloc-0 and 2022, the sales volume of new energy vehicles going to the countryside increased by 80%, 169% and 87% respectively, maintaining a rapid growth momentum. But overall, the new energy vehicle market in rural areas of China is still in its infancy, and the total ownership is relatively low. The promulgation of the "Implementation Opinions" is conducive to encouraging rural consumers to buy new energy vehicles, thereby further increasing the total amount of new energy in rural areas; On the other hand, the introduction of this policy is also conducive to the implementation of China's sustainable development policy and deepening the construction of "green and low carbon" travel.