The first disclosure of Google's internal management and operation methods.
Completely declassify the inside story of Google 10 for many years.
Google founder Larry? Page's foreword recommendation
Today's Google is the most iconic enterprise in the world, with innovative breakthroughs in various fields and pushing technology to the limit.
How Google works: How Google works was written by Eric, executive director of Google. Schmidt and former senior vice president Jonathan? Rosenberg, they personally shared the management enlightenment they learned from helping Google grow for more than ten years: technology is changing all aspects of business, which is unprecedented and accelerating. If enterprises want to gain a firm foothold in the Internet age, they must formulate new business rules.
How Google Works reveals how Google subverts the traditional MBA model and establishes a unique management philosophy. The author shared the corporate culture, strategy, talents, decision-making, communication and innovation that people are generally curious about. Eric? Schmidt and Jonathan? Rosenberg cited many examples in the history of Google that only insiders knew, many of which were first published to readers. Their goal is to turn Google's management secrets into experiences that everyone can use and help us meet great challenges in a changing world.
1. Eric, head of Google? Schmidt's first domestic imported work.
How Google Works is the first official and publicly recognized high-level Google book. This book was also introduced and published for the first time in China. The former CEO of Google first disclosed the operation of Google from its rise to hegemony 10.
2.265438+The only masterpiece in the 20th century that challenges Drucker's management paradigm in the industrial age.
If a company wants to succeed in a rapidly changing era, it must get rid of outdated management methods, attract "creative elites" to join the team, and create an environment where they can grow and thrive.
Under Drucker's paradigm, how to create a corporate culture that attracts talents and how to create a suitable environment to retain creative elites is a key issue that affects the survival of a company characterized by bureaucracy and with management as its core function. These companies will face unprecedented challenges in the 2 1 century.
How Google works is written for change! Google's unique management concept was first made public. The person in charge of Google personally analyzed the logic and ideas of the actual operation within the company, including talent strategy, communication mode, innovation, how to carry out destructive subversion, and how to develop and maintain the unique Google culture.
3. Apple can only look up and Google can imitate it.
Google has truly subverted the company's organizational form, and major companies around the world are learning and imitating Google. Schmidt, the author of How Google Works, pointed out that enterprises must formulate new business rules if they want to gain a firm foothold in the Internet era. In this book, they openly answered the management secrets of Google leading the Internet era.
4. For the first time, the wonderful story behind Google's innovation and the major decision-making events that only internal high-level officials know are made public.
"google How Works:Google How Works" reveals the bizarre story of Google's AdWords, the birth of Gmail, the story of Google+ under the pressure of Facebook competition in recent years, and the story behind how to create driverless cars and Project Loon.
5. Google itself has redefined "Google" and Alphabet has redefined "company"!
2 1 century is the era of community and platform economy, with two-way communication between consumers and suppliers. One-way corporate management mode is no longer feasible. What you need is "how google works".
"How Google Works: How Google Works" is dedicated to all leaders and future talents who are operating in rapid evolution. No matter managers, entrepreneurs, or people in science, technology and education, they can get the most valuable wisdom from Google's working methods.
"How Google works: How Google works" will introduce Google's important ideas. I sincerely hope that you can learn from these ideas and do something that others think impossible.
-Google co-founder Larry? Larry Page
Getting the right products requires attracting and managing a new group of employees who know technology. How Google works: How Google works is a practical and easy-to-understand guide and teaches you how to do it.
-Eric, executive chairman of Google? Schmidt
The new book How Google Works: How Google Operates by Schmidt, the executive chairman of Google, explains how to lead innovation in the Internet age: 1) Talent comes first: people with technical sense+creativity+business opportunities at the same time; 2) delegating power to small and fast teams; 3) The strategic foundation should be solid, but the strategic plan must be constantly adjusted; 4) Grow first and then make money; 5) Understand but don't imitate opponents.
-Li Kaifu, Chairman and CEO of innovation works
The way Google works: The way Google works is very inspiring to me. The core point of the book is simple and clear: the way to success in the future is to gather a group of smart creative talents, create a suitable atmosphere, give full play to their creativity, quickly perceive the needs of customers, and happily create corresponding products and services. This means that the logic of the organization must change. Many examples and experiences of how Google works often make people think.
-Ceng Ming, Executive Vice President and CEO of Alibaba.
How Google works, co-authored by Schmidt and Rosenberg, not only brings readers interesting historical facts behind Google's commercial success, but more importantly, behind the story, they sincerely and transparently explain Google's corporate culture, strategic formation, talent concept, unique decision-making mode and Google's understanding of innovation accumulated in the past 15 years. These radical management practices are not only inevitable for the technology industry, but also only a matter of time for other industries. Even TMT entrepreneurs in China will feel that the management trend they described is pragmatic and WTO-oriented.
—— Ren Xianghui, founder of Ming Dow
How does Google create a unique corporate culture for creative elites? Eric, former CEO of Google? Schmidt and former senior vice president Jonathan? Rosenberg finally solved the mystery.
-Fortune magazine
How Google works: How Google works is a Google guide, which provides rich information and a variety of ideas from a business perspective.
-Cox Review of Books (Kirkus Reviews)
"How Google Works: How Google Works" is a dynamic and exciting introductory book to help individuals face an inspiring future.
── Publishers Weekly
Eric? eric emerson schmidt
200 1-20 1 1 served as CEO of Google. With his help, this newly established Silicon Valley company has grown into a global leader in the technology industry. He is not only responsible for establishing cooperative relations and expanding business contacts, but also for arranging government dialogues and establishing a leadership style suitable for high-tech enterprises. He is currently the executive chairman of Google.
Before joining Google, Eric held leadership positions at Apple and Sun Computer System Co., Ltd. He holds a bachelor's degree in electronic engineering from Princeton University and a master's and doctor's degrees in computer science from the University of California, Berkeley. He is a member of the US President's Advisory Council on Science and Technology, the British Prime Minister's Advisory Council, The Economist Group, Mayo Medical Center and the Board of Directors of Khan Academy. Eric donated money to charity through his Schmidt family foundation. He pays attention to climate change, allocates funds for marine and marine biological research, and sponsors educational projects, focusing on cutting-edge research and cutting-edge technology in natural science and natural engineering.
Jonathan? Jonathan Rosenberg.
Joined Google in 2002. Jonathan? Rosenberg met Larry for the first time? Peggy and Sergey? Two years later, in 2000, Brin was invited for the third time, and Jonathan accepted the job opportunity. Before April 20 1 1, he served as senior vice president and product team manager, responsible for product design, research and development and upgrade of Google consumers, advertisers and partners, including Android, Google search, Ads, Gmail, Apps and Chrome. He worked together to improve Google's talent recruitment system and marketing process. Larry, the current CEO of Google? Peggy's advisor.
Before joining Google, Jonathan was the product and service leader of Excite@Home, managing Apple's eWorld service. Jonathan holds a master's degree in business administration from the University of Chicago and an honorary bachelor's degree in economics from Claremont McKenna College.
Authorized recommendation sequence: the organizing principle of Ceng Ming's creative era.
Foreword Google's wishful thinking Larry Pepa
How does Google operate?
"Go talk to the engineer."
Finland plan
When magic is no longer magic
Speed determines success or failure.
Creative elite
Google's management methods
The pyramids to be built
Chapter 1 Culture: Believe Your Slogan
Crowding produces results.
Eat, live and work together.
Don't listen to your parents: clutter is a virtue.
Don't listen to the hippo.
Rule number seven
Never sweep the snow in front of the door.
The key to the reorganization work
Bezos's "Two Pisas" Principle
Organizations should focus on the most influential people.
Drive out villains and protect stars.
There is a saying called "overwork"
Create a corporate culture that says "good"
Happy work cannot be distorted.
Just don't be naked.
follow me
Don't be evil
Chapter 2 Strategy: Your plan is wrong.
Believe in technical insight, not market research.
The coming of the era of combinatorial innovation
Don't look for fast horses.
Optimize for growth
Coase and the Nature of Enterprises
The power of concentration
Openness is king.
The premise of choosing a closed system
Don't be led by your competitors.
Chapter III Talent: Recruitment is your most important job.
Herd Effect
Passionate people don't talk about "passion"
Hire learning animals
Airport test
Objectively evaluate talents
Enlarge the aperture and recruit talents.
All staff are out to recruit talents.
Interview is the most important skill.
Set the interview time to 30 minutes.
The road to Wright
Set up a recruitment Committee
I'd rather have nothing than something shoddy.
Give outstanding talents extraordinary returns.
Replace the chocolate and leave the raisins.
If you love him, let him go (but you have to finish it first)
I would rather "miss" than "make a mistake"
Chapter four decision-making: the true meaning of knowledge
Use data to make decisions
Beware of the echo of the "shake your head doll"
Ring when it's time.
Make fewer decisions.
Have a meeting every day
"You are right on both sides."
Every meeting needs a moderator.
Riding principle
Spend 80% of your time on 80% of your income
Succession plan
Chapter 5 Communication: Being the Best Router
Open mind
Seize the details
Create a safe environment for telling the truth
Create a theme
Prayer will not be eclipsed by repetition.
Start the meeting with a travel report.
self-assessment
E-mail knowledge
Prepare a fact sheet.
Rely on relationships rather than hierarchies.
Chapter VI Innovation: Creating Primitive Chaos
What is innovation?
Understand the environment
The CEO must also be the chief innovation officer.
Pay attention to users
Think about the main goal
Set (approach) an unattainable goal
70/20/ 10 principle
20% time system
Creativity is everywhere.
Delivery, iteration
A beautiful failure
This has nothing to do with money.
Conclusion Imagination is infinite.
From Downton Abbey to Diapers.com.
Platform world, who wins and who loses?
The emergence of social networks
Raise this question
The government should encourage destructive innovation.
The big problems are all information problems.
The future is bright.
The next generation of creative elite
Injection and release
vocabulary
thank you
File address: How Google works pdf e-book copy or click on the address of http://www.dwz.cz/?. . ak0