Countermeasures to accelerate the development of rural e-commerce

There is a strange phenomenon in the production and consumption of all agricultural products. The more remote the place, the better the environment, the more natural and guaranteed the product quality and the cheaper the price. "Good products, slow sales and low prices" have become a headache for farmers. Information asymmetry has caused low profits for farmers, which has dampened their enthusiasm for planting and breeding. But in big cities, the worse the breeding environment, the more expensive the products, but there is no good quality guarantee. "I can't find it, I can't buy it, I dare not eat it." This has become the three major dilemmas of agricultural product consumption. If traditional agricultural products want to go out of rural areas and enter cities, they must first solve the pain points of standardized production, marketing platform, commodity circulation and reputation traceability. Five-grain ecological agriculture service system defines five grains as: improved varieties, fertile fields, fertile fields, good products and conscience. The five grains are interpreted as having good varieties, making good use of fertilizers, turning over fertile fields, producing good products, stressing conscience and forming an ecological agricultural industrial chain. According to the report "Promoting Food Safety in China" issued by FAO in China, this paper analyzes the food safety situation in China, and puts forward some suggestions on improving food safety in China from the aspects of food safety legislation, food safety management, inspection and law enforcement, monitoring and supervision, and information communication. The development of agriculture in China in the new era urgently needs an effective and widely recognized agricultural production management and product quality certification system. Five-grain eco-agricultural system was introduced at the right time, and the five criteria in this system are subdivided as follows: improved varieties: seeds and seedlings are healthy and nontoxic, resistant to pests and diseases, easy to plant and manage, and have high-yield genes. Good fertilizer: fertilizer (including pesticides) is efficient, low toxic, safe, environmentally friendly, residue-free and multifunctional. Fertile land: low content of harmful substances, high content of organic matter, and healthy balance of soil ecology. Good products: green and organic, nutritious and delicious, healthy and high-quality, safe and secure. Conscience: the professional ethics of new farmers engaged in agricultural activities following the above four codes of conduct. According to different crop products, each single project has detailed standards and regulations. Chen Jiqiang, an expert and senior agronomist at Central South Agricultural College, said that the five-grain eco-agricultural service system is a new standard for building a modern eco-agricultural industrial chain, including seeds, seedlings, fertilizers, pesticides, farmland, agricultural products and new farmers' professional ethics. Combine various means of production, growth stages, technologies, regulations and standards in agricultural production to form a new eco-agricultural service system. Through standardized management and standardized production, a product traceability system query platform is established to ensure food safety and expand consumers' brand awareness of agricultural products.