First, search engine optimization is the foundation, but it does not mean that it can seize customer resources. To tell the truth, the technical threshold of seo is really not high, mainly execution. Execution means insisting on the renewal of high-quality content and the continuous increase of high-quality outsourcing. Of course, there are many tips.
Second, ranking alone is not enough, and a single ranking is even less qualified to speak. Where are the users? In all the places where the Internet is popular, then your website information will reach all the places where the Internet is popular, but in this case, the workload and input cost are too great. Now precision marketing is very loud, that is, where the target customers are, we will go. I used to think so, but I had no experience at that time. Now a website of the company has got a good ranking, with seven or eight keywords on the home page, but the number of consulting users has not increased synchronously.
Third, blog marketing and forum marketing are still very good choices. Good blogs need high-quality content, and major blogs are also good places to post external links. Blogs, like websites, need to constantly update their contents, and it is best to communicate with bloggers. All major portal blogs provide friend search function. Search may become a blogger of your customers, so it is a good choice to visit messages frequently or add friends. Blog content should not always be advertisements, and it is not necessarily related to enterprise products. Maybe it's just articles, entertainment, information, technology, which others won't feel empty after browsing. Don't communicate with your bloggers, pay more attention to bloggers related to corporate themes. There are also many blog sites, how to choose? My opinion should be refined, not many. There are only a few users who have collected well, such as enterprise blog network, Sina, Netease, Baidu space, qq space, blog bus and He Xun blog.
So is forum marketing. You know the advertisement will be deleted, so why bother? It's not cost-effective to always advertise and then delete. Many forums still allow signatures and articles with external links, so make good use of them. At the same time, frequent activities in forums or sections related to the theme of your website will bring you many potential customers. Other forums that can't be ignored include regional forums and post bars. For example, when I am in Zhengzhou, I must pay attention to the big rivers and business capitals. I will send two or three articles almost every day and collect them on the same day. Because the big river and the commercial capital have high weight and the management is not particularly strict, we should learn to choose the forum. Some management is too strict, so they will not be posted. The sources of the articles are Google information, the latest news trends, entertainment fashion (because our company's business is related to beauty and fitness, these are also concerned), the latest articles of China Blog Network, etc. Post it and make good use of it. Where there are many people, post the same theme as your website, interact with your friends, post and reply frequently, not necessarily with the psychology of advertising, just to improve popularity. Pay attention to those who may become potential customers.
Fifth, e-commerce industry websites and classified information websites can not be ignored. From here, you can not only bring a large number of customers, but also promote your corporate culture. At the same time, there are some external links that can be published, such as 58, people, fairness, HC, e-Deng, etc., which are all necessary.
Sixth, qq marketing. Some people say that there are several things that cannot be avoided on the Internet, one of which is the horse, not to mention the popularity of qq. Qq mail marketing, qq group marketing, qq space and qq questioning are all worth studying. Dressing up your qq space beautifully and with rich content will bring unexpected results.
Seven, do a good job in user data marketing, from user data collection, user source analysis, post-tracking, continuous return visit, user rejection reason analysis, user group analysis, it is best to use customer relationship management software system to collect user database, and at the same time combine traditional marketing such as network marketing and telemarketing. Network marketing is inseparable from traditional marketing. You should ensure a good user conversion rate and adopt various marketing methods.
Eight, other comprehensive marketing methods, picture marketing, video marketing, Internet tutorial marketing, event marketing and so on. For example, my company will take some nice photos regularly. I will sort out these pictures and watermark them on the company's website, and then send them to major forums and blogs with pictures and texts. Such content will undoubtedly increase users' visits, and posts are likely to be refined or recommended, which will promote themselves invisibly. For example, meager is a new popular thing, and many people are already doing activities to increase the audience and expand their influence. These small activities may only give a small audience a little discount, and everyone broadcasts live to each other, bringing a small amount of resources. Find the most effective marketing method for your own corporate website, and get twice the result with half the effort.