Since education stepped onto the stage of software market, with the rapid development and gradual popularization of Internet technology, as well as China's increasing attention and investment in education and training industry, educational software has occupied one-third of the whole software market, forming a three-thirds world situation with office software and financial software. In 2007, the educational software market in China reached 20.4 billion yuan, up 45.7 1% year-on-year, accounting for about 25% of the entire software market in China. It is estimated that by 20 10, the market size of educational software in China will be close to 60 billion yuan.
In the past two years, the domestic educational software market has been fiercely competitive, forming an industrial layout with Beijing as the leader and Shanghai and Guangdong as the two wings. However, the whole educational software industry began to decline, and many educational software developers and manufacturers have changed their business development direction or withdrawn from the market. The educational software team has not yet formed a group advantage to compete with international advanced educational software companies, and the development team is still slightly weak, with extremely limited funds. In addition to the policy and market system, the lack of "excellent" educational software and the inability to stimulate consumers' enthusiasm for consumption are also important reasons for this trend. The educational software industry has always been the focus of people's attention. Enterprises engaged in the educational software industry have gradually developed a sense of industry self-discipline from the previous mixed ups and downs, and their strength in technology research and development has gradually increased, but the future market prospects are still unclear.
In 20 1 1 year, the scale of education software industry in China reached 60 billion yuan, an increase of 25% compared with 201year. With the development of China's economy and the increase of national investment in education informatization, it is expected that the market size of China's education software industry will still maintain a rapid upward trend.
China Educational Software Market Analysis and Investment Strategy Consulting Report Chapter 13 20 13-20 17. This paper first introduces the concept of educational software industry and the development of global educational software market, then analyzes the development environment of educational software industry in China, then focuses on the market operation of educational software industry in China, and finally analyzes the opportunities and development prospects of educational software industry in China. If you want to have a systematic understanding of the educational software industry in China, or want to invest in this industry, this report will be an indispensable tool for you.