1, invisible. Compared with tangible products, the characteristics of sports service products are intangible. Consumers can't see or feel this kind of consumption before consumption, and even after consumption, they can't get any physical ownership.
2. One-off. After the physical products are produced, they can be stored once for reselling by dealers. However, sports service products cannot be stored.
3. Unpredictable. This feature is most obvious in sports competition products, and there are many factors that determine the result of the competition, such as the athlete's state, the coach's command, the change of attack and defense tactics and the reaction on the spot, motivation, attitude, mood, climate, audience, home and away games, etc.
4. The simultaneity of production and consumption of sports competition products. The production, circulation and consumption of industrial and agricultural physical goods are separated in time, and often go through a series of intermediate links from production to final consumption. In the sports service market, producers are in direct contact with consumers, and the production process is also a consumption process.