How to interpret and treat the current situation of the property market? "Without the development background of the real estate industry, any simple prediction is meaningless." Xu Guangping, general manager of Henan Jianye Jiaozuo Company, believes that the real estate industry in China is a new industry growing up under the background of accelerating urbanization in China. In the next 15~20 years, about 500 million farmers will go to cities. Coupled with the large demand for housing by young people, although there is a temporary decrease in transaction volume, there is a rigid demand.
"Although the current situation facing the real estate industry is grim, considering the reality of Jiaozuo, I think there are still enough reasons to look at the Jiaozuo property market with cautious optimism." Yang, deputy general manager of Wanlian Real Estate Co., Ltd. said that from the perspective of the one-time payment ratio of sold houses, the purchasing potential of Jiaozuo citizens should not be underestimated, and almost all of them are rigid demand for self-occupation. In order to turn this rigid demand and potential purchasing power of citizens into actual purchasing actions, many real estate enterprises began to increase profits and introduced preferential measures to buy houses, so that buyers could get tangible benefits.
■ Improve quality and resist "severe winter"
Regarding the adjustment trend of the real estate industry, Xu Guangping believes that with the improvement of people's living standards, the product quality and product cost composition of real estate have also changed. In this regard, if real estate enterprises want to be "unchanged", only by grasping products and services can they calmly cope with various economic situations.
Liu Haixing, Marketing Director of Shu Mei Garden, also believes that if any product wants to survive in the fierce market competition and win consumers, it must make more efforts to improve the quality, and the building of residential products cannot violate this basic law. What's more, in the face of such a depressed property market, only efforts to improve product quality are the only way out. Price reduction and promotion can't solve the fundamental problem, because low housing prices will inevitably lead to poor housing quality, and ultimately the buyers will suffer. Real estate development enterprises should create the most popular houses for buyers through product innovation, and strive to find marketing methods to break through the depressed property market, so as to realize the healthy and stable development of the real estate industry.
■ Strengthen management to meet "warm spring"
"In the face of the grim situation of the current downturn in the domestic property market, the state has taken a series of measures to rescue the market, such as lowering the loan interest rate and reducing the down payment on mortgage loans. We will also start with strengthening internal control, reducing internal friction, improving quality and shaping brands, and strive to make the property market no longer cold this winter. " In view of the grim situation of the current property market, Wang Hua, marketing director of Central Handi, believes that real estate development enterprises in our city should make great efforts in internal control, find a breakthrough to increase revenue and reduce expenditure from themselves, do a good job in internal budget management, strictly examine and approve financial affairs, keep abreast of the market price information of raw materials, reduce internal consumption and costs as much as possible, increase "fat meat" and resist "severe winter". The house itself is a consumer product, and buyers hope to buy the best quality house at the lowest price. At this stage, the most direct factor affecting the market purchase intention is the consumer psychology of buyers. Therefore, real estate development enterprises should pay more attention to quality, integrity, publicity and image, and build a brand that people trust. "By creating a good buying environment, we will definitely usher in the' warm spring' of the Jiaozuo property market."