Cooperative advantages of bank insurance

Banks should take strengthening information consultation in bank insurance business as a brand project to develop their own advantages. The simplest form of cooperation between banks and insurance companies is to sell insurance products through the distribution channels of banks, while developing mixed products, strategic cooperation and establishing joint ventures and holding companies are more advanced forms of cooperation between banks and insurance companies. Therefore, to realize the real cooperation between bank and insurance, it will inevitably involve the overall strategic positioning, as well as a series of issues such as system and mechanism. In view of this, at this stage, domestic banks in China should give full play to their own resource advantages and strengthen information consultation in bank insurance business. As mentioned above, the intersection of bank-insurance cooperation motives-the advantages of the bank's own resources, the huge number of customers and the trust of customers in the bank, coupled with the wide range of outlets, make the bank have unique market resources that insurance companies do not have. Therefore, banks should make full use of their own resource advantages, strengthen the information consultation of bancassurance business, and collect and analyze market information while selling insurance products. We know that market supply is determined by market demand, so the sales of insurance products are actually determined by the market (customers) who have demand for insurance products. At present, after insurance companies sell insurance products through the sales channels of banks, it seems that there is a lack of communication with the end users of insurance products, and banks only play a sales role and do not know the real needs of customers. Banks must understand the market in order to meet the market demand. For banks, it is easier to strengthen market information consultation. In the bancassurance business, banks have a lot of market information, which can not only inspect insurance companies, but also choose insurance products according to customers' needs; At the same time, it can also provide market demand information to insurance companies, so that they can develop new insurance products according to their needs. In addition, it also provides the necessary conditions for banks to develop their own bancassurance products and lays the foundation for real bank insurance.