(1) Doing public relations is behind the scenes. You should put the enterprises, bosses and products you serve in the spotlight, but you should remain unknown. The more public relations you leave behind, the better.
(2) Part of public relations work is government public relations, that is to say, do a good job of coordination and communication between the company and the competent government departments. When a department of the company wants to engage in activities with government departments, you have to contact the government departments to coordinate the details such as time, place and people.
(3) The other part of public relations is of course media public relations. You need to expand and maintain media relations and arrange interviews. Once a new product is released, it is necessary to make specific arrangements, such as which media and journalists to invite, what kind of reception to arrange, and what is the main information of the press release.
(4) Once a department signs a contract with a big customer, you should publicize this successful case for them at the first time, and prepare to issue a unified press release to be published in important media. Write press releases, review all publicity materials of the company, and ensure that all publicity is consistent in public relations.
(5) Crisis management. Stand up when the enterprise is caught in a crisis of trust, and use all media resources and government and industry contacts to rebuild word of mouth.
(6) Media resources are the lifeblood of public relations. To really straighten out the media relationship with a newspaper, people from all walks of life should participate, including editors, photographers, department heads and even editors. Therefore, accumulating more media resources is the magic weapon of this industry.
(7) Public relations personnel should get into the habit of reading newspapers, and compare the times and quality of our company's appearance in the media with competitors, so as to sum up the public relations problems existing in the company during this period, and then prescribe the right medicine. Generally, people who are engaged in public relations in companies or large institutions collect newspaper clippings, TV videos and video materials of all relevant reports every year and make a summary, so they should also develop the good habit of "paying attention everywhere".
(8) In the field of public relations, in addition to doing public relations in enterprises, you can also go to professional public relations companies, such as Blue Cursor, the largest public relations company in China, and Ogilvy, an American-funded public relations company. This line of work is not wide, but all the people who deal with it are the top management of the company, and they also have the opportunity to transfer to other departments.
What kind of person is suitable for public relations?
(1) People who do PR should meet dignified standards in appearance, because you represent the image of the company. Don't feel sorry for ugly people. Ugly people have their own jobs and fun, and New Oriental doesn't care. Ugliness makes students feel kind.
(2) Since you represent the company's image and frequently deal with the media, you must be eloquent.
(3) Oral expression ability and written expression ability are the highlights. Public relations is a bridge between superiors and subordinates, units and society, so communication ability is also the most important public relations quality.
(4) Being related to government departments and the media will make you more suitable for this career! Public relations companies especially favor journalists and media graduates who have worked hard in the media, just because they have the advantage of natural network resources. I once met a girl who worked as a public relations officer. She used to work in the propaganda office of the municipal government, so it is easy for her to jump ship and work in one of the biggest public relations companies.
How much do people in PR earn?
If you want to make a fortune by public relations, you can only go to a professional public relations company (it's hard to get in, it's hard). If you work in the company's public relations department, it is difficult to get a high salary. The biggest dream of many saleswomen in foreign companies is to transfer to HR department to relax after giving birth or being tired. Of course, the wallet is also much lighter.
According to the data of a headhunting company, unless people in professional public relations companies, other companies and corporate public relations departments are managers, most of them have an annual salary of 6.5438+10,000 and 200,000.