Theoretically speaking, the so-called public opinion information refers to information, news, news, intelligence, instructions, data and signals used to objectively reflect the public opinion state and its movement in the process of collecting, sorting out, analyzing, submitting, utilizing and feeding back people's social and political attitudes. Public opinion information in a broad sense, also called social public opinion information, belongs to the category of social information, including all kinds of knowledge, news, signals, intelligence and information that can have an impact on society. In a narrow sense, public opinion information refers to various carriers that reflect the state of public opinion and its movement. The public opinion information in the public opinion information work on the propaganda and ideological front refers to a written (or other) material that reflects people's social and political attitudes in text form (or other forms) after the public opinion information workers sort out, analyze and process the collected public opinions. In other words, public opinion information is a written material that mainly reflects people's various ideological states and their changes. Simply put, public opinion information refers to written materials that reflect public opinion. It is an important carrier of public opinion information work on the propaganda and ideological front.
In the final analysis, public opinion information is a reflection of people's ideological situation. Inorganic information, biological information, scientific and technological information, economic information, social information, literature information, etc. It is not public opinion information. Only when people accept this information and produce common views and understandings can these "common views and understandings" be called public opinion information. For example, SARS and bird flu are not public opinion in themselves, but a matter of changing public opinion. Only when SARS and bird flu occur and cause public panic and anxiety can it be regarded as public opinion. The written materials formed by collecting and sorting out people's social and political attitudes, viewpoints and opinions are public opinion information.
Question 2: What does public opinion mean? Ant Plaza Software Public Opinion Monitoring System Research Center shows:
Public opinion refers to the social attitude of the people as the main body towards social managers, enterprises, individuals and other organizations and their political, social and moral orientations around the occurrence, development and changes of intermediary social events in a certain social space.
Public opinion monitoring refers to the integration of Internet information collection technology and information intelligent processing technology, through the automatic mastery of the amount of information on the Internet.
Access, automatic classification and clustering, topic detection, topic focus, to achieve network public opinion monitoring, news topic tracking and other user information needs, to form presentations, reports, charts and other analysis results. , fully grasp the masses' ideas about customers.
Statement, make correct public opinion orientation, and provide analytical basis.
Question 3: What is online public opinion? Internet public opinion is expressed and spread through the Internet, and it is the sum of all kinds of emotions, attitudes and opinions held by the public about various public offices that they care about or are closely related to their own interests. It has the characteristics of freedom and controllability, interactivity and immediacy, richness and pluralism, concealment and externality, emotionality and irrationality, personalization and group polarization. Mainly through e-mail, newsgroups, IM, BBS, blogs and Wiki. You can see hi.baidu/sjyggy/blog.
Question 4: What do you mean by online information? The word "public opinion" appeared earlier in China, and was mentioned in Guoyu of the Zhou Dynasty. At the top of "Yu" is a carriage or sedan chair, and the person driving the sedan chair is called "Yu Man", and later refers to the ordinary people at the lower level. There is a vicious circle between ancient state power and public opinion: the weaker the state power, the stronger the complaints; The voice of complaints and criticisms is becoming more and more fierce, and the situation in the country is declining. It was not until the country changed hands and the regime changed that public opinion came to an end.
Internet public opinion is simply the opinions and comments of netizens, and more directly, it is the subject of netizens' criticism and questioning.
Question 5: What is the specific work content of the community public opinion information officer? Collect social conditions and public opinion, and understand the voice of the people. The ideology of a group of people in society.
Question 6: What is online public opinion? Internet public opinion is due to the * * * nature of various events, and the * * * nature of all people's cognition, attitude, emotion and behavior tendency towards the event spread through the Internet.
The reason why enterprises need to pay attention to him is because the further popularization of the Internet has promoted the popularity of social media. The so-called social media, including forums, blogs, Weibo and many other Web2.0 websites, is an important network platform for netizens to chat and make friends, express their opinions, express their feelings, share their experiences and obtain unofficial information. Its appearance makes it easy for consumers to express their related topics about products and services, and spread them in the network at a very fast speed, getting the attention and support of other netizens, thus forming public opinion that affects the development of enterprises, which undoubtedly brings unprecedented pressure to enterprises.
Question 7: What does perception mean? Public opinion is the abbreviation of "public opinion situation", which refers to the social and political attitude of the people as the main body towards social managers and their political orientation around the occurrence, development and change of intermediary social events in a certain social space. It is the sum of many people's beliefs, attitudes, opinions and emotions about various phenomena and problems in society. PS: Baidu encyclopedia for details.
Question 8: What is community public opinion information? 4 1 1, 20 13 by Qing Yu jiankong public opinion encyclopedia knowledge 0 What does it mean to comment on community public opinion information? What does it have to do with online public opinion? Now listen to me. At present, the urbanization process of residents is gradually accelerating, and modern communities have been built, which has become the trend of social group differentiation. Each community has different management methods and different people, and there is unique public opinion in the community. Therefore, as a public opinion supervision department, collecting public opinions for the community can quickly obtain the voices of community residents and solve various problems encountered by residents in time. So the role of this method is very huge. So, what exactly is community public opinion information? Earlier, we talked about online public opinion information, mainly through the use of online public opinion monitoring software to collect and sort out online information, and finally form a report to help decision makers make judgments and formulate strategies. Community public opinion information is similar. For residents living in the community, the methods adopted are mainly to listen to residents' opinions, listen to residents' voices, adopt residents' good suggestions and solve them in a targeted manner through mail delivery and visits. Therefore, to do such a good job is mainly through a test of the consciousness of public opinion personnel, and in this way, it also has a very positive role in grasping the direction of public opinion.
Question 9: What is online public opinion analysis? Network public opinion analysis refers to a professional skill of monitoring, analyzing and consulting Internet information, studying public opinion environment and coping with network crisis. It is a discipline that specializes in training senior technical talents with public opinion monitoring and analytical ability, and it is a new major that adapts to the construction of modern communication system.
This major aims to cultivate professional basic knowledge and market development ability that can adapt to the development of online public opinion service industry, and can adapt to the information development needs under the Internet communication environment. You can work as a network information monitor, an assistant analyst of network public opinion, a public opinion guidance specialist, a public opinion market development specialist, an enterprise information administrator, an information collector, a network editor, a crisis publicist, and a new employee in the fields of * * * organs at all levels, propaganda departments of enterprises and institutions, network offices, universities, media investigation agencies, cultural network communication agencies, networks, mobile phones and mobile media.
At present, there are many public opinion monitoring monitoring software on the market, such as Shenzhen Duoruike Public Opinion Data Analysis Station, which can analyze online public opinion, reduce the tedious work of manpower and improve the efficiency of data processing.