First, what are the advantages of driving a huge engine?
The benefits of turning on the huge engine are as follows:
1. Wide advertising coverage: Huge Engine is the world's leading advertising platform, with many partners, which can put advertisements on mobile applications and websites around the world, covering a wide range.
2. Accurately locate the audience: Massive engine provides a variety of audience positioning analysis tools, which can accurately locate according to the user's geographical location, interest preferences, behavioral characteristics and other factors to help advertisers find the target audience more accurately.
3. Diversification of advertising forms: Massive engines support various advertising forms, including banner advertisements, screen advertisements, native advertisements and video advertisements. , and can choose the appropriate advertising form according to the needs of advertisers.
4. Data-driven advertising optimization: The huge engine provides a wealth of data analysis and optimization tools, which can monitor advertising effects in real time, optimize advertising strategies, and improve advertising conversion rate and repeat rate.
5. flexible budget management: Massive engine supports flexible budget management, and advertisers can adjust and control according to their own needs and budget constraints to achieve better delivery results.
6. Detailed report and analysis: The huge engine provides detailed report and data analysis function, which can check the display volume, click volume, conversion rate and other indicators of advertisements to help advertisers understand the advertising effect and user feedback and make more detailed optimization and decision.
In short, opening massive engines can help advertisers achieve accurate positioning and optimization of advertisements, and enhance brand awareness and sales performance.
At the same time, the rich tools and data analysis functions provided by massive engines can also help advertisers to better manage and control advertisements and improve their return on investment.
Second, what is the brand value of Tik Tok's huge engine?
1, large-scale users
Based on the absolute trend of mobile Internet, massive engine gathers high-viscosity and high-activity large-scale users with the phenomenon-level user product ecology. The immersive experience and interaction of users on the product platform helps the massive engine to achieve full-time coverage of the whole user circle and provide customers with a pool of attention resources with higher quality and value.
2. Intelligent technology
Following the technology gene of Tik Tok Group, the "technology+"marketing has been upgraded in an all-round way, driving the solution of business needs in complex business scenarios. With digital delivery means and instrumental creativity, we will build an intelligent marketing ecosystem with extremely complex system and simple operation, which will bring innovative marketing service experience to enterprises and help them achieve large-scale growth.
3. Scientific evaluation
Based on the scientific algorithm model, all the services provided by massive engines can be measured and optimized, so as to maximize the marketing effect of corporate customers. At the same time, it helps enterprises to make more correct and efficient marketing decisions through scientific measurement and behavior attribution of the whole marketing process.
4. One-stop service
Huge Engine provides one-stop marketing services from exposure, drainage to deep transformation, and even the construction of new business models with its digital marketing capability spanning multiple scenes and professional service system that can support multiple business models, and provides enterprises with solutions for all aspects of marketing.
5. Full content ecology
It covers all content forms such as pictures, texts, short videos, medium-long videos and live broadcasts, and all content categories such as information, entertainment, knowledge and vertical information. With the layout of multiple content channels, as well as the content model with strong UGC and interactive attributes, the huge engine has built an ecological environment from big events to national creation, providing the most diverse and suitable carrier for business information of enterprises.