An example of giving up when encountering setbacks, an example of giving up the initial heart, ideals and goals, and three, thank you.

From 65438 to 0984, Coca-Cola Company was strongly challenged by Pepsi Company. In order to reverse the unfavorable competitive situation, Coca-Cola Company handed over the heavy responsibility to Ceguinho Zaman. Zaman adopted the old model of replacing Coca-Cola, labeled it "new Coca-Cola" and publicized it. Zaman made a serious mistake in the new marketing strategy. He is self-righteous and doesn't consider the invariability of customers' tastes at all. He changed the sour taste of old Coca-Cola into sweet taste, which violated the long-established habit of customers. As a result, the new Coca-Cola became the most disastrous new product after the defeat of American famous cars, so that 79 days later, "old Coca-Cola" had to return to the counter to support the scene-changed to "classic Coca-Cola". Zaman's failure had a great negative impact on his position in the company. Soon, he was attacked and left his job. When Zaman left the Coca-Cola Company, he didn't talk to anyone in the company for 14 months. For that unhappy day, he recalled: "I was really lonely at that time!" " "But he didn't close any door. He and another partner started a consulting firm. In a basement in Atlanta, which he dubbed "Zaman Market", he operated a computer, a telephone and a fax machine to provide consulting services for famous companies such as Microsoft and Brewing Machinery Group. His creed is: "break the rules and take risks." Under the guidance of this creed, Zaman has successfully planned one development strategy after another for a large number of customers represented by Microsoft and Miller Brewing Company. Finally, even Coca-Cola came to consult him and asked him to come back and rectify the company's work. Robert, president of Coca-Cola Company, admitted: "We lost our competitiveness because we can't tolerate mistakes. In fact, as long as you exercise alone, you will inevitably stumble. "

Marie Curie had a very unhappy childhood. Her mother and sister died when she was below 10, and life at home was very difficult. But it is such an environment that not only cultivated her ability to live independently, but also honed her extraordinary will from an early age. She is Polish. When she graduated from high school, it was a big blow to her, because Poland did not accept women to enter universities. But her belief in going to college hasn't changed, so she decided to save money to study in France through tutoring. When she was a tutor, she fell in love with her master's eldest son, but she was separated because of the disparity between the rich and the poor. However, she is still not depressed. After adjusting her mood, she firmly faced life. A few years later, she came to Paris alone and married pierre curie in 1895. They studied the radioactive phenomenon first discovered by Becquerel at that time. They overcame one setback after another and discovered two natural radioactive elements, polonium and radium. 1903, you, she, pierre curie and Becquerel won the Nobel Prize in Physics. 1906, her husband died in a car accident. She endured grief, continued to study radioactivity, and made new achievements. She wrote books such as General Theory of Radioactivity and Research on Radioactive Substances, which greatly promoted the development of nuclear science and was published in 19 1 1. In this way, in the history of world science, Mary is not only the first woman to win the Nobel Prize, but also a famous scientist who won the Nobel Prize twice in two different scientific fields.

"Cross the rubicon" refers to Xiang Yu. At that time, Julu defeated Qin Jun's main force in World War I, and Xiang Yu established hegemony. However, in the following nuclear war, Xiang Yu was defeated and committed suicide in Wujiang River. "Taste courage" refers to Gou Jian, the King of Yue. He was captured by the king of Wu, but instead of losing heart, he tasted bitterness every day to inspire his fighting spirit and finally defeated the king of Wu.