Widely publicized
If you want people to choose your school, first, let people know about your school. If it involves cross-provincial and cross-city enrollment, I suggest you choose online media to advertise; If it is only local enrollment, it is more direct and effective to communicate directly with local colleges and universities. In short, the role of advertising is to let everyone know that your school is an available choice, just know.
Provide smooth registration channels.
When you know your school, you should register after the corresponding school advertisement information, and make sure that this registration method is smooth. If there is a consultation telephone, you must ensure that there are many terminals on a line, otherwise it will give people an amateur impression;
Give hope
If you attract talents through various channels and get advice from others, let students see that you can have a good future after graduating from your school. There are many ways to do this, such as celebrity advertising endorsement, such as the endorsement of outstanding graduates, or through alliances with enterprises, targeted delivery of talents after graduation. In short, advertising must make people see hope, otherwise no one will be enthusiastic about advertising.