Enterprise strategic management refers to the management of strategy formulation and implementation for the purpose of enterprise survival and development. The following are the basic knowledge points of enterprise strategic management that I have compiled for you. Welcome to read and browse.
1. The meaning of enterprise strategic management.
There are narrow sense and broad sense.
Narrow sense: refers to the management of the process of strategy formulation and implementation in order to achieve the purpose of enterprise survival and development.
Broadly speaking, it refers to the management of entrepreneurs on the formulation and implementation of enterprise strategic plans; That is, from a strategic point of view, the functions of decision-making and planning, organization and command, control and encouragement are used to solve the overall and major problems related to the long-term survival and sustainable development of enterprises.
2. Briefly describe the characteristics of enterprise strategic management.
High-level, purposeful, adaptive, holistic and comprehensive, long-term and whole process, competitive, scientific and democratic, and risky.
3. The significance of enterprise strategic management consulting.
Based on the investigation and study of various information at home and abroad, management consulting institutions and their consultants provide countermeasures and suggestions for the top management of enterprises to formulate, implement and evaluate strategic plans, or modify strategic plans, or provide complete strategic plans according to the requirements of the survival and development of client enterprises.
4. Briefly describe the characteristics of enterprise strategic management consulting.
1) clear purpose; 2) the universality of consulting information; 3) The difficulty of designing strategic improvement scheme; 4) Innovation of design strategy improvement scheme; 5) The time of strategic consultation and the long-term implementation results.
5. Describe the contents and basic procedures of strategic management consulting.
The following four types of strategic issues should be taken as the content or object of strategic consultation of management consulting institutions:
1) The consultation on the mission and strategic objectives of an enterprise belongs to the highest-level strategic consulting topic of an enterprise.
2) The consultation of enterprise's overall strategy also belongs to the highest-level strategic consulting topic in enterprise's strategic system.
3) Division strategic consultation is a strategic consultation topic for secondary divisions of large and medium-sized enterprises.
4) Enterprise functional strategy consultation is the strategic consultation of relevant professional functional departments of the enterprise, which belongs to the three-level strategic consultation topic of the enterprise.
Generally speaking, strategic consultation should follow the following four steps:
1) Analyze the present situation of enterprise strategic management.
2) Determine the main problems in enterprise strategic management.
3) Determine the theme of strategic management consulting.
4) Design the strategic management improvement plan and guide its implementation.
6. What are the specific contents of corporate mission consulting?
The mission of an enterprise refers to the nature, business purpose, tasks and responsibilities of the enterprise in economic development and social progress. Enterprise mission consultation is to analyze and evaluate the accuracy, correctness and feasibility of each content of the mission, and put forward suggestions for improvement.
The specific contents include: 1) enterprise nature consultation; 2) consulting on the growth direction of the enterprise; 3) Consultation on business purpose; 4) Business concept consultation; 5) enterprise management policy consultation; 6) Corporate social responsibility consultation.
Business philosophy: refers to the basic beliefs, values and codes of conduct held by enterprises in production and business activities.
Basic competitive strategy: refers to the long-term plans and strategies formulated by the manufacturers of similar products or substitutes with similar functions in the same industry in order to seek their own competitive advantages and obtain favorable competitive positions.
Pay attention to details:
P 1 The overall strategic consultation of the enterprise mainly shows four specific strategic plans, which you can know. (optional)
Enterprise overall strategy: refers to the overall plan and master plan formulated by the top management of the enterprise, which is in the position of commander-in-chief and guides the long-term development of various business undertakings of the enterprise.
Mainly in the following aspects:
1) strategic consultation on business situation: development strategy, stability strategy and contraction strategy.
2) Enterprise scale business strategy consultation: small, medium, large and super-large business strategies.
3) Business strategy consultation: simplification (specialization), diversification and all-field business strategy.
4) Corporate business space strategy consultation: localization, regionalization, interregional, nationalization, international regionalization and global business strategy.
Among them, 3) and 4) belong to one of the strategic types in the commercial field.
What does the strategic consultation of P2 Division include? (self-fill questions, multiple-choice questions).
1) basic competitive strategy consultation: there are three basic competitive strategies: cost leadership (large demand and good product quality), differentiation (strong development ability and fast development speed) and focus (correct target market selection). & lt multiple choices can be tested >. .
2) Investment strategy consultation: active investment strategy (input period of product life cycle), additional investment strategy (growth period), no investment or less investment strategy (maturity period) and passive investment strategy (recession period).
7. Characteristics and applicable conditions of various analytical strategy consulting methods of enterprises. (You can ask detailed questions).
1) Analysis methods of enterprise external environment: macro environment (general environmental analysis method and comprehensive evaluation method), meso environment (industry profile analysis method) and micro environment (market demand trend analysis method and market competition analysis method).
2) Analysis methods of enterprise internal conditions: analysis of enterprise resources and capabilities, and analysis of enterprise strategic management capabilities.
3) Comprehensive analysis of enterprise's overall business strategy consultation: combination analysis (mainly matrix method) and SWOT method.
4) Methods of strategic consultation of the Division: industry structure analysis, industry strategic group analysis and industry life cycle analysis.
5) The methods of enterprise function strategy consultation: market strategy consultation (market segmentation method, market structure analysis method) and product strategy consultation (product life cycle analysis method, profitability evaluation method).
6) Design and adjustment methods of enterprise strategic planning: design and adjustment methods of strategic planning.
7) The method of enterprise strategic planning: from the space system, from the time system, from the planning focus.
PS: note:
P 1 Definition of industry structure analysis: It refers to a method to judge the situation and trend of competition in the industry through the analysis of various competitive forces in the industry and determine the competitive strategy and objective basis for the business units of customer enterprises.
There are five basic competitive forces in P2 industry: existing competitors, potential entrants, producers, buyers and suppliers of substitutes.
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