Summary report on the work of real estate sales team

Summary is a kind of literature that comprehensively reviews and examines past social practice activities, which determines that summary has strong objective characteristics. Next, I will show you five model articles on the work summary report of the real estate sales team, hoping to help you!

Real estate sales team summary report 1

Inadvertently, _ _ _ has quietly left. The pace of time has taken away the busyness, worry, depression, struggle and persistence in my heart, so that I still stick to my post.

In the twelve months from 1 month to 65438+February, the sales performance was not satisfactory. [Project Name] * * * 80 houses, 57 garages and storerooms are sold, with the accumulated contract amount of 15637000 yuan and the settlement agency fee of only 2 18899 yuan.

In January, I was busy with the annual summary and accounting of the annual report; In February, I received the company's new annual work arrangement, worked out the work plan, and prepared for delivery in Building 9; Deliver buildings 9 and 12 in March, April and May, and communicate with Mr. Liu, the planning department, about the tail house sales plan of the project. I also put forward some ideas about [project name]' s tail house, unsold garage and storage room. With the consent of the developer, in June and July, [a project name] held the "Painting and Calligraphy Competition for Primary School Students in a County" and. With the assistance of the county education bureau, I hope to improve the reputation of a real estate through various activities and enrich the cultural connotation of [a project name]. Of course, the ultimate goal is to add fuel to the fire for sales. Unfortunately, the sales did not achieve the expected results, but it is gratifying that the activity itself has been affirmed by the owners and all walks of life.

In August and September, when we were sorting out the final data of [one project name], we received an order from the company and took over the sales of [another project name]. I was really ecstatic at the news. The first company was [another project name] to recruit sales staff. The first project I contacted was [another project name], but after the overall consideration of the company, I was assigned to [a project name]. It's always a pity that I didn't stay in [another project name] for sales. Now I can finally work in the _ _ _ _ _ _ _ project, which is the sequel of [another project name]. I think the company gave me a chance to realize my dream. During that time, my heart was flying, and how kind unhappy people would become in my eyes. In order to sort out the closing account of [project name] within the specified time, I gave up my vacation and even worked all night, but the closing plan ended in vain at the insistence of the developer. June+10/October, 5438, I wandered between _ _ _ _ _ _ _ project and [project name A]: weifang sales of [project name A], customer accumulation of [project name B], second-phase delivery of [project name C] ... I tried my best to do a good job on both sides. Although it was very hard, I found everything. I don't know whether to say unexpected or unexpected. Other people's changes caused me to fall from the peak to the bottom. In short, I spent a lot of time adjusting myself to accept this fact. June 1 1, February 12, continue to sell weifang, train employees, negotiate with developers to close the store and solve customer complaints.

Problems existing in the work in the past _ _ _ years.

1. [Project name] The processing time of the first-phase property right certificate is too long, which causes the owner's dissatisfaction;

2. Although the second phase has been delivered in advance, some owners have delayed delivery due to housing quality problems. Although it is well coordinated with the engineering department, they just accept the reflection and do not solve the problem;

3. At the end of the year, the agency fee was in arrears;

4, sales staff training (professional knowledge, sales skills and on-site response) is not in place;

5. Frequent turnover and replacement of sales staff are unfavorable to both the company and the sales staff;

There are some shortcomings in communication with developers, and problems can not be solved in time through consultation with developers, especially with Mr. Li, which once caused tension.

I hope to have better development next year and make greater contributions to the company!

Real estate sales team summary report 2

I have been engaged in real estate sales for some time, and I have a new understanding of sales in practice. Here I summarize a few points to share with you:

(A) not affectation, treat each other with sincerity, the customer's argument is sincere, but also false, real estate sales work summary. Get the trust of customers, and customers will listen to you. On the contrary, everything you say will have the opposite effect.

(2) Understand customer needs. Understand what customers need at the first time and make targeted explanations, otherwise it is a waste of time to say anything.

(3) The recommended house should be sure, know all the houses, including their advantages and disadvantages, and have a reasonable explanation for all the problems of customers. However, don't argue irrationally about obvious injuries. Nothing is perfect. Let customers know that when you see perfection, there must be lies.

(4) Maintain customer relationship. Every customer has various contacts. As long as they are guaranteed to love the project, they will pass on their love, and the resources are endless.

(v) Identify ourselves. We are not selling houses, but consultants, who use our expertise to help customers and summarize the sales work "Real Estate Sales Work Summary". More professional knowledge with customers and neutral evaluation of other properties can increase customers' trust.

(6) Unity and cooperation are necessary for a good team.

There are still some areas that need to be improved:

First, sometimes customers who are impatient, have many questions or talk a lot tend to be tit for tat. In fact, for such customers, it may be more effective to adopt circuitous or soft means. Therefore, in the future, it is necessary to exercise more, increase patience, and make customers feel more intimate, so that they will have more trust.

Second, not paying enough attention to customers. Some customers need the constant attention of the sales staff, otherwise they may not ask you questions, but ask others or think for themselves, so that we lose their initiative in trading. So in the future, I will strengthen contact with customers, always pay attention to them, ask them questions, and then solve them politely, so that I can take the initiative and control the overall situation, increase my feelings with customers and increase the opportunities to bring guests.

I have been working for more than half a year now. I sold 69 sets in the first half of the year, with a total sales of 60 million. In the future work, I will improve myself, improve myself, and increase my knowledge and understanding of all aspects of Qingdao. I will not only do a good job in this project, but also move south with the company to open up a new battlefield.

Here, thank you very much for giving me this exercise opportunity. I will work harder, study harder and hand over my satisfactory report card.

Real estate sales team summary report 3

The hectic 2 _ _ _ _ years have become brilliant. With the support of the company's leaders and the mutual encouragement of the team, all the colleagues in the sales department have worked hard and made great efforts for the company's development and achieved excellent results. The work in 2002 is about to start in full swing, which indicates that our work next year will still be full of challenges. Therefore, it is necessary for us to conscientiously sum up our past work, keep a clear understanding, and prepare for the new situation and new problems that we will face in 2002. The work summary and report of the sales department are as follows:

First, pay attention to research and strive to open up the market.

We insist on market development to ensure survival and development, actively adapt to and grasp the market, and strive to win the initiative in the competition. An information and intelligence system close to the market was established, and the related real estate product information, market environment and marketing situation of other enterprises in the industry were collected and analyzed. The research and analysis of market prospect, customer demand, competitors, enterprise capacity, development bottleneck and marketing measures were strengthened, and a database was established, and customer information was collected and analyzed, which provided a basis for determining the product positioning and advertising marketing plan of the project, and also provided a basis for the pricing of commercial housing. Realize the dynamic monitoring of customers, cultivate keen ability to capture and judge, really go deep into the market, know your competitors, and respond to market changes in time and accurately. We have made full use of various marketing methods and achieved remarkable results in sales through mutual cooperation and cooperation. The annual sales of housing was 6.5438+0.6 million square meters, with a contract amount of 987 million yuan and a capital of 800 million yuan. Especially in the second issue, it was sold for three days and two nights in one night and sold out within five days.

Second, pay attention to service and strive to improve customer satisfaction.

Adhere to the principle of customer-centered, customer satisfaction, constantly improve the service attitude and user attention, establish a good after-sales service image in the hearts of users, promote the improvement of users' loyalty to the company, and form the company's long-term competitiveness. At the same time, strengthen communication with customers, improve the after-sales service system, let customers increase their trust in the company and promote the continuous improvement of sales output value. Especially when the second phase opens, we basically have to work overtime every day to finish the work. Due to the huge amount of house payment, in the process of collecting money, we are cautious and serious, and every account complements each other without any mistakes. In addition, in the sales process, we conduct monthly work summary and weekly meeting, constantly sum up our own work experience, find shortcomings in time, and improve as soon as possible. The sales department cleared all the second-phase houses in a short period of five days, which is inseparable from the efforts of sales members.

Third, study hard and constantly improve sales skills.

Increase the frequency of training, create a learning atmosphere, and improve the service concept and personal skills of employees; Cultivate the service concept and sense of ownership, adjust the working status of employees, enhance the work enthusiasm, unity and cohesion of all employees, make the service meticulous and improve customer satisfaction. Formulate the performance appraisal system of marketing, strengthen the appraisal, make every employee have a sense of crisis, provide new ideas for the company's development, and promote the company's long-term stable progress with new working methods. Refine work, thinking and thinking, avoid mistakes and improve work efficiency. On this basis, build an efficient team, explore the personality, ability and creativity of existing business personnel, and achieve overall cooperation and team stability.

Fourth, pay attention to coordination and strengthen unity and cooperation with various departments.

The vast majority of marketers are active and dedicated, able to communicate and coordinate with the engineering department, property management company and other departments, and make some changes to the customer's interior and do a good job in after-sales service without affecting the indoor structure. Employees have deep feelings for the company, and hope that the company will become stronger and bigger, take the company as their home, display their talents in their work and reflect the value of life.

Looking back on the work since this year, although some achievements have been made, we also find that there are many places that need to be improved and improved. First, in specific marketing activities, the marketing channels are relatively simple, and there are not many successful marketing models and effective marketing methods. Although we are trying some new marketing models, the strength is not enough and the effect is not obvious. Second, in customer service, we don't pay enough attention to it ideologically, some work is not done in place, and the awareness of active service is not strong, which affects the quality of customer service. Third, in team management, the role of each member of the team has not been fully tapped, and the combat effectiveness and value of the team have not been fully exerted. These are the areas that need to be overcome and improved urgently in the next work. Of course, we believe that we can do better.

Summing up the past is to affirm achievements and find out shortcomings; Looking forward to the future is for further improvement in the future. New starting point, new hope. Standing at the beginning of 2002, we will be full of confidence, with a clearer mind, more vigorous fighting spirit, more positive attitude, more diligent and dedicated spirit and more abundant energy, and do our work better.

Real estate sales team summary report 4

_ _ _ Center has experienced the accumulation period before opening, the opening period and the subsequent stable sales period in the past year; With the joint efforts of all the staff of the project team, the project customers have experienced the accumulation from scratch and from less to more, and gradually realized the expected sales progress value. The main marketing activities and sales work this year are summarized as follows:

First, the effect of marketing activities

At the beginning of the year, our company entered the center of _ _ _ _, and had already completed the material preparation, personnel and vehicle deployment of the sales department before entering the center. Later, the sales department of the _ _ _ _ Center opened up enthusiastically and completed the promotion of various media. Through this activity, the opening information of the _ _ _ _ Central Sales Department was effectively conveyed, which attracted a certain degree of market attention. It laid a solid foundation for a series of marketing promotion activities in the later period. The marketing method of paying equal attention to front-door performance and one-page distribution has achieved good results. During this period, we will complete the research work of similar projects around us and write detailed research reports.

With the official opening of the first batch of houses in the first phase of the _ _ _ _ Center, the _ _ _ Center officially kicked off the sales, and the source of _ _ _ suites was set on the opening day. Before this, complete all advertising and preparation work before opening. The opening achieved the expected results, which laid a solid foundation for the later withdrawal of funds and the good continuation of the project, and also laid a good reputation of the _ _ _ Center in the real estate industry. The pre-sale price was adjusted for the first time. This activity is the first time to adopt the promotion method of SMS, which may be because the number segment is not accurate and the effect of SMS is not obvious.

Second, on-site management.

A set of scientific, systematic and simple management systems and methods is the cornerstone of team success, which is particularly important as a sales department. In order to build a better sales team, the plan will develop a more perfect sales management system from the most puzzling problems and factors of sales staff, such as performance, motivation, behavior, mentality, rewards and punishments, etc.

Third, sales training.

The success of a real estate project is inseparable from hardware construction (lots, funds, apartment types, supporting facilities and building quality) and software molding (property, promotion and sales). As the forerunner of software directly facing customers, the comprehensive quality of sales staff has become the key factor for customers to book and sign contracts to a certain extent. Therefore, it is particularly important to shape a first-class sales team. According to the follow-up sales plan and market situation, targeted training content is added to the training, and it is also more detailed. The training content covers seven major items, such as market research, basic knowledge of real estate, project knowledge, sales skills, basic sales process and special operation plan. The professional level of real estate consultants is improved through the training method of gradual progress and survival of the fittest.

Fourth, marketing planning.

With the increasingly fierce market competition, product packaging and planning management are particularly important. The marketing method for _ _ _ _ Center should be more grounded, adapt to the local market, steadily and better promote the sales work of _ _ _ _ Center, use nodes to launch marketing activities suitable for the local market in a timely manner, and push _ _ _ _ Center to another height on the existing basis.

This year, I saw the company's progress and growth, and I also longed for my own growth. I hope the company can compete with large enterprises and become a veritable real estate elite. I want to work hard with the company and grow together. Under the leadership of the company's leaders, meet the challenges and create brilliance together.

Real estate sales team summary report 5

Unconsciously, a year has quietly left. The pace of time has taken away the busyness, worry, depression, struggle and persistence in my heart, so that I still stick to my post. The following is a summary of real estate sales this year.

First, work performance

At the beginning of the year, I received the company's work arrangement for the new year, worked out the work plan and prepared to deliver it, and communicated with the planning department the sales plan of the project tailhouse. I also put forward some ideas about _ _ _ _ _'s tail room and unsold garage and storage room. With the consent of the developer, I carried out various activities to improve the reputation of _ _ _ _ property and enrich the cultural connotation of _ _ _.

Second, the problems existing in the work

_ _ _ _ The first-phase property right certificate has not been issued for a long time, causing the owner's dissatisfaction; Although the second phase has been delivered in advance, there are still some owners who have not delivered the house because of housing quality problems. Although it is well coordinated with the engineering department, they just accept the reflection and do not solve the problem; Serious arrears in agency fees at the end of the year; Sales staff training (professional knowledge, sales skills, on-site response) is not in place; Too frequent transfer and replacement of sales staff is not good for the company and sales staff; There are some shortcomings in communication with developers, and problems can not be solved in time through consultation with developers, especially with Mr. Li, which once caused tension.

Third, the work plan for next year

The new year does have a new atmosphere, and the company's commercial projects in _ _ _ are in full swing before entering the market. This new task was also received at the end of the year and the beginning of the year. Because planning is always done first in the early stage, and developers trust planners more from a preconceived perspective; I encountered some troubles when I participated in the project, but I believe this situation will be improved through my sincere communication.

In the sales work next year, I hope that _ _ _ _ can successfully close the account and settle accounts. Collect the data of _ _ _, train the sales staff of _ _, and do a good job in customer accumulation and analysis of _ _ during the New Year. Participate in project planning and make a beautiful turnaround on this project. Try to pass the broker qualification examination.