This work includes:
1. Comprehensive account diagnosis: analyze and diagnose the account from six aspects: account, scheme, unit, keyword, creativity and data, and accurately find out the unfavorable factors of marketing promotion effect.
2. Optimize the account structure and settings: 1) Account structure optimization: Based on the diagnosis report, optimize the account structure to ensure that these keywords have a high correlation with creativity. 2) Optimize the delivery area and set the delivery area reasonably according to the data analysis; 3) Optimization of delivery time.
3. Creative writing: improve the click-through rate, enhance the relevance between search words and keywords and creativity, and improve the quality.
4. landing page optimization: the choice of landing page should be different according to the user's purchase intention. Cloud Zibung sets a landing page for each keyword and adds parameters to effectively track and analyze the conversion effect of the landing page corresponding to each keyword.
5, keyword optimization: 1) keyword expansion: effectively expand keywords 2) optimize keyword matching methods: reasonable keyword matching methods, reduce invalid clicks, while not missing visitors' personalized search habits. 3) Optimizing bidding: According to the effect of keywords and account budget, plan and unit budget are set respectively. Optimize keyword bidding.
6. Search word processing: analyze and process the search word report at least three times a day to improve the effectiveness of clicking keywords.
7. Data analysis: daily, weekly and monthly data analysis, and effective management of promotion accounts according to the results.
8. Website maintenance and additional value-added services