The industrial and commercial name means that the core part of the enterprise name is the name when the industrial and commercial bureau registers.
Store name, also known as trade name, usually refers to the name of individual industrial and commercial households or individual partnerships.
Among the four elements of enterprise name, administrative division, industry and organizational form are all elements of * * * *, while the font size is the exclusive element. Within the jurisdiction of the same registration authority, the three elements of administrative division, industry and organizational form in an enterprise name can be exactly the same in all enterprise names in the same industry, but the font size cannot be the same. Therefore, the font size is the core element and the most significant and important part of an enterprise name.
Font size has the following characteristics and functions: 1. The font size is very distinctive.
Font size enables people to distinguish this enterprise from another. Article 6 of the Regulations on the Administration of Enterprise Name Registration stipulates that an enterprise is only allowed to use one name, and it shall not be the same as or similar to the registered enterprise name in the same industry within the jurisdiction of the registration authority. In fact, it mainly means that the font size cannot be the same or similar. Because enterprises established in the same administrative region can all be crowned with the same administrative division. Enterprises engaged in certain business activities in the same field can use the same industry terminology. The name of a company established in accordance with the Company Law of People's Republic of China (PRC) must be marked? Limited liability company? Or? A company limited by shares? However, the font size is limited by administrative regions and industries, and the probability of the same is the lowest. Therefore, the difference between enterprise names is mainly reflected in the font size.
2. Font size is very important.
The most impressive thing is the font size, such as Quanjude Roast Duck Restaurant. What impressed the public the most? Quanjude? Three words. As long as Quanjude is mentioned, it will naturally remind people of Quanjude Roast Duck Restaurant and Beijing Roast Duck. ? Quanjude? One of the reasons why font size is well known to the public is? Quanjude? Font size is very important. To put it simply, Beijing Dianchuang registered agent, Dianchuang is the font size. Because the font size has remarkable characteristics, investors should focus on choosing the font size when setting up an enterprise, and the registration authority should also focus on the font size when examining the enterprise name. When choosing a font size, investors should highlight its importance. If you use some meaningless common words as font size, such as? Panda? 、? East? And so on, these brand names are difficult to be known to the public with the improvement of corporate visibility and become a prominent symbol of enterprises. For example, Panda Electronics and Panda Washing Powder are well-known in the market, but only mentioned? Panda? It is hard to imagine that this word refers to the above products and the enterprises that produce them.
3. font size is ideographic.
As a sign, the font size itself does not need to have any meaning. It is just a combination of characters, and any Chinese character can be combined with another Chinese character to form a font size. But because Chinese characters are ideographic, different combinations of Chinese characters can express different meanings. Such as expressing good wishes, commonly used? Fu Rui? 、? Emerging? Deng Yu. Some combinations of words can represent a cultural background, such as? Greater East Asia? Colonial culture. Because of these characteristics of Chinese characters, the registration authority should not approve the use of font names with bad culture when examining font names.
4. The font size has certain economic value.
Enterprises provide high-quality goods or services to the society in economic activities. Through continuous efforts, it has been recognized by consumers and has a good business reputation. This good business reputation makes the public willing to buy products or accept services provided by enterprises. Because the enterprise name is the logo of the enterprise, the enterprise name represents an enterprise or its products or services. The economic benefits brought by the good business reputation of an enterprise are invisibly transferred to the enterprise name, which makes the enterprise name have certain value and become an independent property. This value makes the enterprise name transferable as intangible assets. The most prominent part of an enterprise name is the font size, and the most valuable part is the font size. For example, Coca-Cola Company or Quanjude Roast Duck Restaurant, which is the most valuable? Coca cola? 、? Quanjude? Not after the font size? Company? 、? Roast duck restaurant? And so on. The more famous an enterprise is, the higher its reputation and the more valuable its name is. What is the price of world famous brands? On the list published by Financial World? Coca cola? 1994 ranks first in the world with a value of $35.95 billion. If the business reputation of an enterprise is not good, the brand name cannot realize its own value.
5. The exclusivity of a trademark name is limited by the jurisdiction of the registration authority and the industry.
After the name of an enterprise is approved by the registration authority, the enterprise may possess, use or transfer it. The enterprise's possession of its name is the exclusive right to the font size in the enterprise name. According to Article 6 of the Regulations on the Administration of Enterprise Name Registration, it shall not be the same as or similar to the registered enterprise name in the same industry under the jurisdiction of the registration authority. After the enterprise name is approved by the registration authority, the same name can no longer appear in the same industry within the jurisdiction of the same registration authority, and the font size in the name can no longer be used by other enterprises. However, the exclusiveness of the font size is limited by the jurisdiction and industry of the registration authority, which means that the monopoly of the font size can only be monopolized in a certain industry within the jurisdiction of the registration authority. The same font size can be reused by other enterprises in different registration authorities and different industries. In addition to the well-known font size, the font size in the general enterprise name cannot be occupied and used by a certain enterprise in a wider range.
Font size combination requirements
The font size must consist of two or more Chinese characters, at least two, unlimited. It can be three Chinese characters or five Chinese characters.
identify
The font size is just a symbol, which only plays the role of identification in essence, so it can be any combination of meaningless words. However, due to the particularity of Chinese characters, each word has its own meaning, so many people like to choose meaningful words as font sizes. Many foreign enterprises, such as Mercedes-Benz, have made great efforts to translate their foreign names into Chinese when entering the China market. When the founder of Sony Corporation of Japan named the company, he asked that the name be easy to recognize all over the world and can be spelled in any language, so he consulted various dictionaries and created the name "SON Y- Sony".
The font size specification requires that Chinese characters be standardized.
1. Use standardized Chinese characters. The font size must use standardized Chinese characters, and foreign characters, Chinese phonetic alphabet and Arabic numerals are not allowed. Standardized Chinese characters refer to simplified characters and inherited characters that are not simplified.
Prohibition rule
2. Administrative divisions as font size. Administrative divisions include administrative division names and administrative division place names. No matter the names of administrative divisions above or below the county level, they are not allowed to be used as font names, such as "Friendship County" and "Maotai Town". It is conditional for administrative divisions to be used as font names. Place names of administrative divisions at or above the county level shall not be used as font names, such as "Beijing". However, the names of administrative divisions above the county level with other meaning can be used as font sizes, such as "Oriental" and "Friendship". When using a name such as a shop name, it should be preceded by the name of the administrative division, such as "Oriental Oriental Trading Co., Ltd.". The names of administrative divisions below the county level can generally be used as font sizes, except for special names, such as the word "Maotai" in Maotai Town, renhuai city, Guizhou. The main reason is that Moutai has a history of 100 years in China and is world-famous. It may deceive or misunderstand the public, violate the principle of fair competition, and damage the legitimate rights and interests of enterprises registered to use the name of Maotai.
In addition, if the names of administrative divisions at or above the county level are used to indicate the business characteristics of enterprises, such as "Chongqing Hotpot", different font sizes should be used. The word "Chongqing" is not treated as an administrative division in the name of an enterprise, nor as a font size.
Use of names
3. Use the name of the natural person as the font size. The Regulations on the Administration of Enterprise Name Registration allows private enterprises to use investors' names as font sizes. After the promulgation and implementation of "People's Republic of China (PRC) Company Law" from 65438 to 0994, it is common for natural person investors to become shareholders. Limited liability companies or joint stock limited companies established by natural persons are also required to use the investor's name as the font size. To this end, the State Administration for Industry and Commerce stipulates in the Implementation Measures for the Administration of Enterprise Name Registration that the name of an enterprise can use the name of a natural person investor as the font size. With the name of a natural person as the font size, the natural person must be an investor in setting up an enterprise. The name of an enterprise shall not use the name of a non-investor. Due to the common phenomenon of natural person's name sharing the same surname, the following problems should be paid attention to when using the investor's name as the font size in the enterprise name:
(1). If the name of the investor used is the same as that of the party and state leaders or revolutionaries of the older generation, different font sizes shall be adopted.
(2) If the name of the investor used is the same as that of famous people in ancient and modern times, it is necessary to carefully analyze whether the applied enterprise name may cause deception or misunderstanding to the public, and a new font size should be given if conditions permit.
(3) The name of the investor used is other meaning. If it is used in the enterprise name as a font size that violates the relevant provisions on enterprise name registration management, a new font size shall be adopted.
The names mentioned in the preceding paragraph include the names, characters, figures, scientific names, stage names and pen names of natural persons specially recognized by the public.
Trade vocabulary
4. Trade words as font size. Generally speaking, it is not allowed to use the word business in the name of an enterprise, which is related to the principle of protecting the name of an enterprise. If an enterprise uses industry characters as font size, it is impossible to distinguish which words are font size and which words are industry or business characteristics in a specific enterprise name, resulting in public misunderstanding of the business scope of the enterprise. Enterprise names generally do not use trade names as font sizes, but there is no absolute prohibition. The registration authority should be flexible according to the specific situation. If trade words such as "aerospace" and "post and telecommunications" are used as font sizes, it is necessary to analyze whether the words modify trade terms. If the application is named "Aerospace Industry Company", then "Aerospace" cannot be recognized as a font size, because the aerospace industry is a specific industry, and "Aerospace" is an industry expression in the name of "Aerospace Industry Company" and cannot be used as a font size. If the application name is "Aerospace Real Estate Company", it can be recognized that "Aerospace" is the font size in the enterprise name, because there is no "Aerospace Real Estate" industry, and the industry word in this name is "Real Estate", so it is impossible for the public to misunderstand. Similarly, using "posts and telecommunications" as the font size in the name of "post and telecommunications international travel agency" will not cause misunderstanding.
Special provisions
5. The word "China" cannot be used as a font size. The words "Zhong _", "Zhonghua", "National", "National" and "International" cannot be used as the font size in an enterprise name. The enterprise name with these words should have another font size. The word "China" used in the name should be the determiner of the industry, and there should be another font in front of it, such as Central International Travel Service.
Compliance with laws and regulations