How to connect sales and customers? As a salesperson, in the process of communicating with customers, everything you say and do should be carried out with a purpose, and never wander aimlessly from the most fundamental sales target. There are many skills that sales need to master, so how to connect sales and customers?
How to connect sales with customers 1 Sales need to communicate with customers: a respectful attitude. Salespeople need to have a respectful attitude when communicating with customers, so that they can feel valued and introduce themselves to products and services, so that further communication is possible.
Communication needs between sales and customers: an objective perspective. When communicating with customers, don't be too subjective, don't belittle competitors, and communicate with each other from an objective angle, including introducing your own product and service structure, so as to gain customers' recognition more easily.
The need of communication between sales and customers: the way of empathy. At the same time, when selling, you can also think from the customer's point of view. Empathy will let you know what customers need and what you can provide for each other, which will make it easier for customers to get the desired results and sell smoothly.
Sales need to communicate with customers: euphemistic words. Whether you meet a customer for the first time or many times, you need to pay attention to the way and content of language, and it is best to use euphemistic language.
Sales need to communicate with customers: seize opportunities. As a salesperson, you should learn to observe what you say, do the right thing at the right time, seize the opportunity to let customers recognize and buy, and customers take the initiative to ask. Timing is very important in the sales process.
Sales need to communicate with customers: rational use of various skills. Communication also needs to master various skills and methods, such as challenge method, such as comparison method. When communicating with customers, we should use all kinds of sales skills reasonably to achieve the desired results.
Sales need to communicate with customers: learn to listen. Salespeople also need to learn to listen, understand the needs of customers, and let customers express their confusion. Salespeople who can listen are more likely to gain customer recognition. Being a person in advance, communication needs to start with listening.
How to connect sales and customers 2 1, good at chatting and communicating.
When salesmen contact customers, it is not that the more topics they talk about products, the better. Customers are exposed to products too much, and they are basically familiar with them, not to mention that customers are bored in the office alone.
This requires salesmen to pay more attention to some hot topics and news in the usual process. Of course, it is more important for salespeople to learn humor. I don't think anyone will refuse to chat with humorous people. A relaxed atmosphere is the first step to success.
2. Be very familiar with your product.
At present, in the era of fierce competition for homogeneous products, we should try our best to be professional in our own industry. In the process of taking charge of the market, salespeople often encounter the problems of end consumers in products. At this moment, the salesman represents his own company. If the problem can be solved in time, I think customers will be more assured to cooperate with you for a long time.
3. Communicate sincerely and make friends with customers.
It takes a long time to understand the contact between people. An excellent salesperson must hope to establish a longer and longer-term cooperative relationship in contact with customers. Only in the usual contact, treat others sincerely, communicate with your heart, and become friends after a long time.
Step 4 make money together
Business needs to be profitable. As the representative of the company, the salesman must balance the interests in the process of communicating with customers, who are maintained by the salesman at the front line. Therefore, salesmen not only need to stand from the company's point of view, but also need to communicate with the company from the customer's point of view, communicate with customers and make money together.
About speaking skills
1. Be concise.
When meeting with customers, whether introducing yourself or introducing products, you should be concise, preferably two sentences. You must speak slowly, don't procrastinate. When you speak, you must look into each other's eyes and smile.
2. Don't interrupt each other when they are talking.
Don't refute the other person's point of view casually, be sure to find out the other person's intention before you speak. There are many salesmen who often start to interrupt and refute before the other party has finished or does not understand the other party's point of view. As a result, it turned into a TV debate, which aroused great resentment from customers, and the order was naturally not negotiated.
As a salesman, you must always keep your task in mind before you can sell your products. Sometimes customers' belittling of your products is a habitual vent. You just need to listen to him carefully, express your understanding from time to time, and eventually win the favor of customers, and then it will be much easier to talk about product orders.
3, in the face of customer questions, the answer must be comprehensive.
A comprehensive answer is not to make you gush, nor to answer as many as possible, but to answer the customer's questions comprehensively. Don't miss anything, especially the key questions, but also learn to ask and answer ten questions, which is not contradictory to accuracy.
When customers know about products, they must ask questions, and it is best to answer them once. For example, when asking about the specifications of your product, try to answer clearly the specifications of the product, the price of each specification, packaging, transportation, invoicing and other questions, so that customers can understand many questions at once, so there is no need to ask more questions.
4. Answer each other's questions seriously.
I clearly want to give a positive answer. If I don't know, I can tell the customer directly. I will write this question down and answer you when I know it. Never pretend you don't understand, and don't give vague answers.
Don't talk nonsense to avoid customers' questions, but also pay attention to answering customers' questions, and don't give absolute answers, such as: our quality is absolutely fine, our service is absolutely first-class and so on. We all know that there is a common sense: there is no absolute thing in the world. Don't absolutize your own language.
How to connect sales with customers? Three ways to approach customers.
First, the solution to the problem
This method is mainly to ask relevant questions directly to customers by salespeople, and to stimulate customers' attention and interest points by asking questions, so as to smoothly transition to formal negotiations. It should be noted that try to find your own expertise or areas that customers are familiar with. Mr. so-and-so, I don't know if you use a mobile phone? Your sofa is very comfortable. Where can I buy it?
Secondly, the approximation method is introduced.
Introducing the approach method is the method that salespeople want most, which is simple and easy to implement. There are usually: customer recommendation and friend recommendation. No matter which introduction method is adopted, the relationship problem will be considered first. In the sales process, balance can only be achieved by taking into account all kinds of relationships. Everyone has social relations behind them. You just need to sort out your social relations and then start to expand your business.
Third, seek advice and approach.
There are more people in the world who want to be heard than those who want to be eloquent. Salespeople can approach customers with a learning and consulting attitude. This method usually makes customers show inner unhappiness or deep subconscious, and at the same time makes customers feel attached to you. I will often communicate with you, and after becoming friends, sales will become simple.
Fourth, curious approach method.
This method mainly uses the curiosity of customers to get close to each other. Curiosity is a common behavioral motivation, and many customers' purchase decisions are sometimes driven by curiosity. If you can, you can show how to use your product.
Every product should have its own uniqueness, just like chopsticks. Besides eating, we can also be used as works of art ... If you can show how chopsticks can tell the temperature, judge the ingredients in food, or combine them with an activity, you will get twice the result with half the effort. What needs attention is discovery: uniqueness, surprise and novelty.
Fifth, the interest approach method.
What if the salesperson let the customer know the benefits or value of the goods from the beginning? One kind of people is to continue to listen to the explanation of the sales staff.
The other kind of people left. Usually, the customers who stay are more accurate, and you will understand when you try. For example, Mr XXX, how can a computer save you 10000 yuan a year? Will you consider it?
Sixth, demonstrate the approach method.
This method is very powerful. If you have been destroyed by an Amway salesman, you will understand. The salesman of Amway takes you to the house rented by the partner, and then takes out the products for you to experiment or demonstrate until you are speechless.
But in practice, we should not be as aggressive as direct selling companies. When approaching customers with performance method, in order to reach a better deal, sales staff should also analyze customers' hobbies and business activities, play various roles and try their best to approach customers.
Seventh, the gift approach method.
Salespeople approach customers with gifts to attract their attention and interest, and the effect is also very obvious. In the process of sales, salespeople give customers appropriate gifts to express congratulations, condolences and thanks, not to satisfy someone's desire.
Before choosing the gift to give, the salesperson should know the customer and take good care of the customer. It is worth pointing out that salespeople can't give gifts in violation of national laws and can't pay bribes in disguise. In particular, don't give high-value gifts to avoid being accused of taking bribes. Some real estate companies give away non-woven shopping bags for free, but you need to leave your phone number as a condition.
Eighth, praise the approach method
Comrade Mao Zedong said sugar-coated cannonballs. If you don't understand, you should know the story of fox and crow. The fox cheated the crow of his food with sweet words.
This method is often used. If you praise too much in three minutes, others will resent it. It is very important to find a point of praise or a reason to praise others. For example, Mr. Wang, your hairstyle is cool today.