Fuwa is the mascot of the 29th Olympic Games held in Beijing in 2008. The designers are Wu Guanying, Han Meilin and others. It was officially released in 20051October11,just 1000 days before the opening of the 29th Olympic Games.
The mascot of the Olympic Games has five characteristics:
First, the mascot of the Beijing Olympic Games embodies the organizational concept and Olympic spirit of "Green Olympics, People's Olympics and High-tech Olympics" of the Beijing Olympic Games, and conveys the ideal and pursuit of peaceful development of human society, harmonious coexistence between man and nature, and harmonious coexistence between people.
Second, mascots have strong China characteristics. Mascots use a lot of rich cultural elements in China, showing the diversity of China culture in many ways. Fuwa and China traditional culture are seamlessly integrated. Fuwa's five colors are exactly the five elements of China-Jin Mu's fire and water, two utensils make a living, two utensils are four elephants, four elephants are gossip, and gossip is everything. The unity of Fuwa symbolizes the great unity of the people of the world.
Third, mascots are widely representative.
Fourth, mascots have original intellectual property rights and have a broad market development space.
Fifthly, the mascot of Beijing Olympic Games is the crystallization of collective wisdom, which permeates all aspects of wisdom and labor, especially the members of the creation and revision team. Many well-known domestic artists have participated in discussions, revisions and suggestions for many times.